Lyman E. Ostlund

859 total citations · 1 hit paper
21 papers, 626 citations indexed

About

Lyman E. Ostlund is a scholar working on Economics and Econometrics, Marketing and Management Science and Operations Research. According to data from OpenAlex, Lyman E. Ostlund has authored 21 papers receiving a total of 626 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Economics and Econometrics, 3 papers in Marketing and 3 papers in Management Science and Operations Research. Recurrent topics in Lyman E. Ostlund's work include Innovation Diffusion and Forecasting (3 papers), Consumer Market Behavior and Pricing (3 papers) and Merger and Competition Analysis (2 papers). Lyman E. Ostlund is often cited by papers focused on Innovation Diffusion and Forecasting (3 papers), Consumer Market Behavior and Pricing (3 papers) and Merger and Competition Analysis (2 papers). Lyman E. Ostlund collaborates with scholars based in United States. Lyman E. Ostlund's co-authors include William C. Black, Robert A. Westbrook, John A. Howard, Kevin J. Clancy and Donald R. Lehmann and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

Lyman E. Ostlund

18 papers receiving 508 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Perceived Innovation Attributes as Predictors of Innovativeness

1974 428 citations Lyman E. Ostlund Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lyman E. Ostlund United States	9	263	224	201	140	132	21	626
Jac L. Goldstucker United States	10	259 1.0×	68 0.3×	142 0.7×	67 0.5×	78 0.6×	23	617
Laurence P. Feldman United States	12	234 0.9×	78 0.3×	116 0.6×	63 0.5×	142 1.1×	23	568
William Rudelius United States	12	135 0.5×	112 0.5×	93 0.5×	71 0.5×	231 1.8×	35	554
Gilles Roehrich France	5	356 1.4×	199 0.9×	310 1.5×	92 0.7×	71 0.5×	10	641
Joep Arts Netherlands	4	344 1.3×	171 0.8×	282 1.4×	103 0.7×	95 0.7×	6	612
Yvonne M. van Everdingen Netherlands	7	113 0.4×	100 0.4×	129 0.6×	81 0.6×	160 1.2×	12	477
David R. Rink United States	14	186 0.7×	84 0.4×	119 0.6×	172 1.2×	226 1.7×	30	738
Stuart U. Rich United States	8	700 2.7×	358 1.6×	458 2.3×	50 0.4×	80 0.6×	12	1.1k
Laura Jolly United States	11	267 1.0×	200 0.9×	292 1.5×	41 0.3×	62 0.5×	17	598
Foo Nin Ho United States	12	267 1.0×	151 0.7×	130 0.6×	79 0.6×	260 2.0×	23	660

Countries citing papers authored by Lyman E. Ostlund

Since Specialization

Citations

This map shows the geographic impact of Lyman E. Ostlund's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lyman E. Ostlund with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lyman E. Ostlund more than expected).

Fields of papers citing papers by Lyman E. Ostlund

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lyman E. Ostlund. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lyman E. Ostlund. The network helps show where Lyman E. Ostlund may publish in the future.

Co-authorship network of co-authors of Lyman E. Ostlund

This figure shows the co-authorship network connecting the top 25 collaborators of Lyman E. Ostlund. A scholar is included among the top collaborators of Lyman E. Ostlund based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lyman E. Ostlund. Lyman E. Ostlund is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Black, William C., Lyman E. Ostlund, & Robert A. Westbrook. (1985). Spatial Demand Models in an Intrabrand Context. Journal of Marketing. 49(3). 106–106. 14 indexed citations

2.

Black, William C., Lyman E. Ostlund, & Robert A. Westbrook. (1985). Spatial Demand Models in an Intrabrand Context. Journal of Marketing. 49(3). 106–113. 27 indexed citations

3.

Ostlund, Lyman E. & Kevin J. Clancy. (1982). Copy testing methods and measures favored by top ad agency and advertising executives. Journal of the Academy of Marketing Science. 10(1-2). 72–89. 9 indexed citations

4.

Ostlund, Lyman E., et al.. (1980). Inertia in Copy Research. Journal of Advertising Research. 20(1). 17–23. 1 indexed citations

5.

Ostlund, Lyman E.. (1979). Managerial Attitudes towards Corporate Responsibility. Journal of General Management. 5(1). 68–79. 1 indexed citations

6.

Ostlund, Lyman E.. (1978). Advertising Copy Testing: A Review of Current Practices, Problems and Prospects. 1(1). 87–105. 4 indexed citations

7.

Ostlund, Lyman E.. (1978). Are Middle Managers an Obstacle to Corporate Social Policy Implementation?. Business & Society. 18(2). 5–20. 1 indexed citations

8.

Ostlund, Lyman E.. (1977). Attitudes of Managers toward Corporate Social Responsibility. California Management Review. 19(4). 35–49. 65 indexed citations

9.

Clancy, Kevin J. & Lyman E. Ostlund. (1976). Commercial Effectiveness Measures. Journal of Advertising Research. 16(1). 29–35. 3 indexed citations

10.

Lehmann, Donald R. & Lyman E. Ostlund. (1974). Consumer Perceptions of Product Warranties: an Exploratory Study. ACR North American Advances. 7 indexed citations

11.

Ostlund, Lyman E.. (1974). Perceived Innovation Attributes as Predictors of Innovativeness. Journal of Consumer Research. 1(2). 23–23. 428 indexed citations breakdown →

12.

Ostlund, Lyman E., et al.. (1974). Relationship between consumers' category width and trial of new products: A reappraisal.. Journal of Applied Psychology. 59(6). 759–760. 1 indexed citations

13.

Ostlund, Lyman E.. (1974). Contrasting Attitudes of Top and Middle Level Executives Towards Corporate Social Responsibility Issues.. Academy of Management Proceedings. 1974(1). 7–7. 1 indexed citations

14.

Ostlund, Lyman E.. (1973). Interpersonal Communication Following McGovern's Eagleton Decision. Public Opinion Quarterly. 37(4). 601–601. 12 indexed citations

15.

Howard, John A. & Lyman E. Ostlund. (1973). Buyer behavior: theoretical and empirical foundations,. Medical Entomology and Zoology. 15 indexed citations

16.

Ostlund, Lyman E.. (1973). FACTOR ANALYSIS APPLIED TO PREDICTORS OF INNOVATIVE BEHAVIOR. Decision Sciences. 4(1). 92–108. 12 indexed citations

17.

Ostlund, Lyman E.. (1972). A Study of Innovativeness Overlap. Journal of Marketing Research. 9(3). 341–341. 3 indexed citations

18.

Ostlund, Lyman E., et al.. (1972). The Russian Decision Process Governing Trade. Journal of Marketing. 36(2). 3–11. 5 indexed citations

19.

Ostlund, Lyman E.. (1972). A Study of Innovativeness Overlap. Journal of Marketing Research. 9(3). 341–343. 14 indexed citations

20.

Ostlund, Lyman E., et al.. (1972). The Russian Decision Process Governing Trade. Journal of Marketing. 36(2). 3–3. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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