Tanuka Ghoshal

1.3k total citations
13 papers, 96 citations indexed

About

Tanuka Ghoshal is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Tanuka Ghoshal has authored 13 papers receiving a total of 96 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 4 papers in Social Psychology and 3 papers in Sociology and Political Science. Recurrent topics in Tanuka Ghoshal's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Packaging Perceptions and Trends (4 papers) and Consumer Retail Behavior Studies (2 papers). Tanuka Ghoshal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Packaging Perceptions and Trends (4 papers) and Consumer Retail Behavior Studies (2 papers). Tanuka Ghoshal collaborates with scholars based in India, United States and Canada. Tanuka Ghoshal's co-authors include Rishtee Batra, Peter Boatwright, Rajagopal Raghunathan, Joseph C. Nunes, Eric Yorkston, Russell W. Belk, Jonathan Cagan and Pragya Mathur and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science.

In The Last Decade

Tanuka Ghoshal

9 papers receiving 89 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Tanuka Ghoshal India 5 54 36 28 16 14 13 96
David Dubois Netherlands 3 79 1.5× 24 0.7× 67 2.4× 8 0.5× 8 0.6× 10 112
Norbert Maliszewski Poland 6 26 0.5× 48 1.3× 28 1.0× 19 1.2× 17 1.2× 14 101
Diogo Conque Seco Ferreira Brazil 4 21 0.4× 20 0.6× 15 0.5× 13 0.8× 8 0.6× 11 76
Katinka Quintelier Netherlands 6 18 0.3× 29 0.8× 43 1.5× 26 1.6× 17 107
Jean‐Baptiste Légal France 6 6 0.1× 35 1.0× 27 1.0× 7 0.4× 22 1.6× 12 90
Stephanie Finn United States 2 7 0.1× 39 1.1× 36 1.3× 18 1.1× 24 1.7× 2 83
María Victoria Ortiz Argentina 5 7 0.1× 15 0.4× 15 0.5× 5 0.3× 8 0.6× 13 59
Sari Mentser Israel 5 4 0.1× 24 0.7× 24 0.9× 10 0.6× 4 0.3× 12 54
Jaclyn M. Moloney United States 4 3 0.1× 45 1.3× 23 0.8× 7 0.4× 8 0.6× 5 72
Hirotaka Imada United Kingdom 5 3 0.1× 23 0.6× 53 1.9× 29 1.8× 6 0.4× 26 72

Countries citing papers authored by Tanuka Ghoshal

Since Specialization
Citations

This map shows the geographic impact of Tanuka Ghoshal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tanuka Ghoshal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tanuka Ghoshal more than expected).

Fields of papers citing papers by Tanuka Ghoshal

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tanuka Ghoshal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tanuka Ghoshal. The network helps show where Tanuka Ghoshal may publish in the future.

Co-authorship network of co-authors of Tanuka Ghoshal

This figure shows the co-authorship network connecting the top 25 collaborators of Tanuka Ghoshal. A scholar is included among the top collaborators of Tanuka Ghoshal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tanuka Ghoshal. Tanuka Ghoshal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
1.
Ghoshal, Tanuka & Russell W. Belk. (2025). Can You See Me Now? Toward a Theory of Sensory Flamboyance and Subtlety in Consumption. RePEc: Research Papers in Economics. 12(1).
2.
Ghoshal, Tanuka, et al.. (2025). A comforting cup of celeb tea: Understanding how social exclusion influences the appeal of celebrity gossip. European Journal of Marketing. 59(10). 2297–2326.
3.
Ghoshal, Tanuka, et al.. (2023). Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation. Journal of the Academy of Marketing Science. 52(2). 426–448. 2 indexed citations
4.
Ghoshal, Tanuka, Peter Boatwright, & Jonathan Cagan. (2018). Unwrapping Packaging: Does It Pay, and “How”! The Role of Aesthetically Appealing Packaging in Product Valuation. KiltHub Repository.
5.
Ghoshal, Tanuka, Rishtee Batra, & Russell W. Belk. (2017). Cultural Capital and Taste Distinctions in Urban India. ACR North American Advances. 1 indexed citations
6.
Batra, Rishtee & Tanuka Ghoshal. (2017). Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption. Journal of Consumer Research. 44(4). 916–938. 46 indexed citations
7.
Belk, Russell W. & Tanuka Ghoshal. (2017). The Kafka quagmire for the poor in India. Journal of Marketing Management. 33(17-18). 1559–1569. 8 indexed citations
8.
Batra, Rishtee, Tanuka Ghoshal, & Rajagopal Raghunathan. (2017). You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition. Journal of Experimental Social Psychology. 71. 42–48. 14 indexed citations
9.
Ghoshal, Tanuka, Eric Yorkston, Joseph C. Nunes, & Peter Boatwright. (2013). Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis. Journal of Marketing Research. 50(5). 563–577. 1 indexed citations
10.
Ghoshal, Tanuka, Eric Yorkston, Joseph C. Nunes, & Peter Boatwright. (2013). Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis. Journal of Marketing Research. 51(5). 563–577. 18 indexed citations
11.
Ghoshal, Tanuka, Peter Boatwright, & Jonathan Cagan. (2012). Do We Judge a Book By Its Cover? Unwrapping the Role of Visually Appealing Packaging in Product Evaluation. ACR North American Advances. 1 indexed citations
12.
Ghoshal, Tanuka, Peter Boatwright, & Jonathan Cagan. (2009). Unwrapping the Good News: Packaging Pays, and How!. ACR Asia-Pacific Advances. 1 indexed citations
13.
Ghoshal, Tanuka, Peter Boatwright, & Jonathan Cagan. (2009). Unwrapping the Good News: Packaging Pays, and "How"! The Role of Packaging in Influencing Product Valuation. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026