Tanuka Ghoshal
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Packaging Perceptions and Trends 4
- Consumer Retail Behavior Studies 2
- Consumer Market Behavior and Pricing 2
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- Behavioral Health and Interventions 1
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- Cultural Differences and Values 2
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- Economic and Environmental Valuation 1
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- Aesthetic Perception and Analysis 1
- Co-authors
- Rishtee BatraPeter BoatwrightEric YorkstonJoseph C. NunesRajagopal RaghunathanRussell W. BelkJonathan CaganPragya Mathur
- Journals
- Journal of Marketing Research (2 papers)Journal of the Academy of Marketing Science (1 paper)European Journal of Marketing (1 paper)
- Partner nations
- IndiaUnited StatesCanada
In The Last Decade
Tanuka Ghoshal
9 papers receiving 89 citations
Peers
Comparison fields: 5 of 39
- Marketing 54
- Business and International Management 7
- Applied Psychology 14
- General Decision Sciences 4
- Social Psychology 36
Countries citing papers authored by Tanuka Ghoshal
This map shows the geographic impact of Tanuka Ghoshal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tanuka Ghoshal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tanuka Ghoshal more than expected).
Fields of papers citing papers by Tanuka Ghoshal
This network shows the impact of papers produced by Tanuka Ghoshal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tanuka Ghoshal. The network helps show where Tanuka Ghoshal may publish in the future.
Co-authorship network
The 8 scholars most cited alongside Tanuka Ghoshal, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 0 | |
| 3 | 2023 | 2 | |
| 4 | 2018 | 0 | |
| 5 | Cultural Capital and Taste Distinctions in Urban India | 2017 | 1 |
| 6 | 2017 | 46 | |
| 7 | 2017 | 14 | |
| 8 | 2017 | 8 | |
| 9 | 2013 | 1 | |
| 10 | 2013 | 18 | |
| 11 | Do We Judge a Book By Its Cover? Unwrapping the Role of Visually Appealing Packaging in Product Evaluation | 2012 | 1 |
| 12 | Unwrapping the Good News: Packaging Pays, and How! | 2009 | 1 |
| 13 | Unwrapping the Good News: Packaging Pays, and "How"! The Role of Packaging in Influencing Product Valuation | 2009 | 4 |
About Tanuka Ghoshal
Tanuka Ghoshal is a scholar working on Marketing, General Decision Sciences, Computer Graphics and Computer-Aided Design, Social Psychology and Applied Psychology, having authored 13 papers that have together received 96 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Packaging Perceptions and Trends (4 papers), Consumer Retail Behavior Studies (2 papers), Cultural Differences and Values (2 papers), Consumer Market Behavior and Pricing (2 papers), Economic and Environmental Valuation (1 paper), Aesthetic Perception and Analysis (1 paper) and Behavioral Health and Interventions (1 paper). The work is most often cited by research in Marketing (54 citations), Business and International Management (7 citations), Applied Psychology (14 citations), General Decision Sciences (4 citations) and Social Psychology (36 citations). Tanuka Ghoshal has collaborated with scholars based in India, United States and Canada. Frequent co-authors include Rishtee Batra, Peter Boatwright, Eric Yorkston, Joseph C. Nunes, Rajagopal Raghunathan, Russell W. Belk, Jonathan Cagan and Pragya Mathur. Their work appears in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Consumer Research and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.