Sarah Xiao
- Marketing top 1%
- Sociology and Political Science top 5%
- Information Systems and Management top 2%
- Organizational Behavior and Human Resource Management top 5%
- Social Psychology top 10%
- Co-authors
- Michael NicholsonGopalkrishnan R. IyerDhruv GrewalMarkus BlutZhibin LinZaid Mohammad ObeidatGuojun ZengWen Ji
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Digital Marketing and Social Media (7 papers)Customer Service Quality and Loyalty (4 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Computers in Human BehaviorJournal of the Academy of Marketing ScienceAnnals of Tourism Research
- Partner nations
- United KingdomCanadaUnited States
In The Last Decade
Sarah Xiao
26 papers receiving 989 citations
Hit Papers
Peers
Comparison fields: 5 of 90
- Marketing 623
- Sociology and Political Science 423
- Information Systems and Management 219
- Organizational Behavior and Human Resource Management 190
- Social Psychology 95
Countries citing papers authored by Sarah Xiao
This map shows the geographic impact of Sarah Xiao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarah Xiao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarah Xiao more than expected).
Fields of papers citing papers by Sarah Xiao
This network shows the impact of papers produced by Sarah Xiao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarah Xiao. The network helps show where Sarah Xiao may publish in the future.
Co-authorship network of co-authors of Sarah Xiao
This figure shows the co-authorship network connecting the top 25 collaborators of Sarah Xiao. A scholar is included among the top collaborators of Sarah Xiao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sarah Xiao. Sarah Xiao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 5 | |
| 4 | 0 | |
| 5 | 2 | |
| 6 | 93 | |
| 7 | 33 | |
| 8 | 99 | |
| 9 | Impulse buying: a meta-analytic reviewbreakdown → | 334 |
| 10 | 24 | |
| 11 | 107 | |
| 12 | 7 | |
| 13 | 1 | |
| 14 | 35 | |
| 15 | 5 | |
| 16 | 126 | |
| 17 | 36 | |
| 18 | 11 | |
| 19 | 10 | |
| 20 | 5 |
About Sarah Xiao
Sarah Xiao is a scholar working on Issues, ethics and legal aspects, Marketing and Business and International Management, having authored 31 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (623 citations), Information Systems and Management (219 citations) and Organizational Behavior and Human Resource Management (190 citations). Sarah Xiao has collaborated with scholars based in United Kingdom, Canada and United States. Frequent co-authors include Michael Nicholson, Gopalkrishnan R. Iyer, Dhruv Grewal, Markus Blut, Zhibin Lin, Zaid Mohammad Obeidat, Guojun Zeng, Wen Ji, Xin Liu and Yina Li. Their work appears in journals such as Computers in Human Behavior, Journal of the Academy of Marketing Science and Annals of Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.