Sarah Xiao

1.5k total citations · 1 hit paper
31 papers, 1.0k citations indexed

About

Sarah Xiao is a scholar working on Marketing, Sociology and Political Science and General Health Professions. According to data from OpenAlex, Sarah Xiao has authored 31 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in General Health Professions. Recurrent topics in Sarah Xiao's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers). Sarah Xiao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers). Sarah Xiao collaborates with scholars based in United Kingdom, Canada and United States. Sarah Xiao's co-authors include Michael Nicholson, Gopalkrishnan R. Iyer, Markus Blut, Dhruv Grewal, Zhibin Lin, Zaid Mohammad Obeidat, Guojun Zeng, Wen Ji, Xin Liu and Yina Li and has published in prestigious journals such as Computers in Human Behavior, Journal of the Academy of Marketing Science and Annals of Tourism Research.

In The Last Decade

Sarah Xiao

26 papers receiving 989 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Impulse buying: a meta-analytic review

2019 334 citations Gopalkrishnan R. Iyer, Markus Blut et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sarah Xiao United Kingdom	14	623	423	219	190	95	31	1.0k
Karen Whitehill King United States	21	733 1.2×	745 1.8×	192 0.9×	172 0.9×	93 1.0×	47	1.4k
Debasis Pradhan India	16	665 1.1×	627 1.5×	160 0.7×	122 0.6×	73 0.8×	45	1.0k
Tracey S. Danaher Australia	17	684 1.1×	355 0.8×	111 0.5×	447 2.4×	72 0.8×	25	1.2k
Jerónimo García‐Fernández Spain	16	372 0.6×	438 1.0×	164 0.7×	354 1.9×	104 1.1×	103	1.0k
Nicole Hartley Australia	16	281 0.5×	335 0.8×	119 0.5×	182 1.0×	67 0.7×	51	916
Michael L. Capella United States	14	610 1.0×	588 1.4×	192 0.9×	418 2.2×	52 0.5×	20	1.1k
Yingzi Xu New Zealand	14	384 0.6×	363 0.9×	159 0.7×	411 2.2×	73 0.8×	29	982
Kawon Kim United States	15	426 0.7×	564 1.3×	95 0.4×	537 2.8×	123 1.3×	33	1.0k
Mario Giraldo Colombia	6	707 1.1×	295 0.7×	46 0.2×	367 1.9×	90 0.9×	15	1.0k
Sandra Diehl Austria	15	423 0.7×	386 0.9×	91 0.4×	222 1.2×	175 1.8×	45	1.0k

Countries citing papers authored by Sarah Xiao

Since Specialization

Citations

This map shows the geographic impact of Sarah Xiao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarah Xiao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarah Xiao more than expected).

Fields of papers citing papers by Sarah Xiao

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sarah Xiao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarah Xiao. The network helps show where Sarah Xiao may publish in the future.

Co-authorship network of co-authors of Sarah Xiao

This figure shows the co-authorship network connecting the top 25 collaborators of Sarah Xiao. A scholar is included among the top collaborators of Sarah Xiao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sarah Xiao. Sarah Xiao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Li, William, Joyce Oi Kwan Chung, Hong Chen, & Sarah Xiao. (2025). Understanding the perceptions, behavior, and attitudes of healthcare professionals, hospitalized children, and their parents toward hospital play services: A mixed-methods approach. Journal of Pediatric Nursing. 83. 38–46.

Jiang, Shao‐Yong, et al.. (2025). Cadmium-Fe-Mn coupling in sphalerite from MVT Pb-Zn deposits: Implications for critical metal Cd enrichment. Ore Geology Reviews. 186. 106880–106880.

Su, Lujun, et al.. (2024). From impression to expression: How warmth and competence in relaxing and challenging activities shape pleasure and eWOM. Psychology and Marketing. 42(1). 64–79. 5 indexed citations

Thomson, Heather, et al.. (2024). Patient Partner Perspectives: The Experience of Participating in a Co-Designed Virtual Reality Project. Journal of Patient Experience. 11. 682812308–682812308.

Xiao, Sarah, et al.. (2022). Bilinear pooling in video-QA: empirical challenges and motivational drift from neurological parallels. PeerJ Computer Science. 8. e974–e974. 2 indexed citations

Ji, Wen, Zhibin Lin, Xin Liu, Sarah Xiao, & Yina Li. (2020). The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making. Journal of Travel Research. 60(4). 846–859. 93 indexed citations

Xiao, Sarah, et al.. (2020). The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control. Journal of Advertising. 49(5). 592–612. 33 indexed citations

Iyer, Gopalkrishnan R., Markus Blut, Sarah Xiao, & Dhruv Grewal. (2019). Impulse buying: a meta-analytic review. Journal of the Academy of Marketing Science. 48(3). 384–404. 334 indexed citations breakdown →

Obeidat, Zaid Mohammad, Raed Algharabat, Ali Abdallah Alalwan, et al.. (2019). Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers. Computers in Human Behavior. 104. 106170–106170. 23 indexed citations

10.

Obeidat, Zaid Mohammad, Sarah Xiao, Gopalkrishnan R. Iyer, & Michael Nicholson. (2017). Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes. Psychology and Marketing. 34(4). 496–515. 107 indexed citations

11.

Xiao, Sarah, Kimberley Widger, Ann E. Tourangeau, & Whitney Berta. (2016). Nursing Process Health Care Indicators. Journal of Nursing Care Quality. 32(1). 32–39. 7 indexed citations

12.

Iyer, Gopalkrishnan R., Sarah Xiao, Arun Sharma, & Michael Nicholson. (2015). Behavioral issues in price setting in business-to-business marketing: A framework for analysis. Industrial Marketing Management. 47. 6–16. 35 indexed citations

13.

Grinspun, Doris, Monique Lloyd, Sarah Xiao, & Irmajean Bajnok. (2015). Midiendo la calidad del cuidado de enfermería basado en la evidencia: NQuIRE - Sistema de Indicadores de Calidad en Enfermería para reportar y evaluar. Medunab. 17(3). 170–175. 1 indexed citations

14.

Guo, Jie, et al.. (2014). Media Endorsements of New Product Announcements: A New Marketing Strategy. European Financial Management. 22(3). 394–426. 5 indexed citations

15.

Xiao, Sarah & Michael Nicholson. (2012). A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying: A Systematic Review of the Literature. International Journal of Management Reviews. 15(3). 333–356. 126 indexed citations

16.

Xiao, Sarah & Michael Nicholson. (2011). Mapping impulse buying: a behaviour analysis framework for services marketing and consumer research. Service Industries Journal. 31(15). 2515–2528. 36 indexed citations

17.

Xiao, Sarah, Cynthia Baker, & L. Kola Oyewumi. (2011). Psychosocial processes influencing weight management among persons newly prescribed atypical antipsychotic medications. Journal of Psychiatric and Mental Health Nursing. 19(3). 241–247. 11 indexed citations

18.

Xiao, Sarah & Michael Nicholson. (2010). Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market. Journal of Organizational Behavior Management. 30(3). 247–270. 10 indexed citations

19.

Xiao, Sarah & Michael Nicholson. (2010). Consumer consideration of non-deceptive counterfeit goods: a contingency matrix approach. Service Industries Journal. 31(15). 2617–2631.

20.

Xiao, Sarah. (2007). Trick or Treat? An Examination of Marketing Relationships in a Non-Deceptive Counterfeit Market. SSRN Electronic Journal. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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