Neha Yadav

8 papers and 233 indexed citations i.

About

Neha Yadav is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Neha Yadav has authored 8 papers receiving a total of 233 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 3 papers in Information Systems and Management and 2 papers in Marketing. Recurrent topics in Neha Yadav’s work include Digital Marketing and Social Media (6 papers), Impact of Technology on Adolescents (3 papers) and Technology Adoption and User Behaviour (3 papers). Neha Yadav is often cited by papers focused on Digital Marketing and Social Media (6 papers), Impact of Technology on Adolescents (3 papers) and Technology Adoption and User Behaviour (3 papers). Neha Yadav collaborates with scholars based in India, Saudi Arabia and Puerto Rico. Neha Yadav's co-authors include Sanjeev Verma, Kiran Sharma, Ganesh Dash and Justin Paul and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Interactive Marketing and Journal of Consumer Behaviour.

In The Last Decade

Co-authorship network of co-authors of Neha Yadav i

Fields of papers citing papers by Neha Yadav

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Neha Yadav. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neha Yadav. The network helps show where Neha Yadav may publish in the future.

Countries citing papers authored by Neha Yadav

Since Specialization
Citations

This map shows the geographic impact of Neha Yadav's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neha Yadav with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neha Yadav more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025