Manel Hamouda
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Behavior and Marketing Influence
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- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 8
- Globalization and Cultural Identity 2
- Diverse Aspects of Tourism Research 2
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- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 5
- Environmental Sustainability in Business 2
- Co-authors
- Sarra Berraies (1 shared paper)
In The Last Decade
Manel Hamouda
15 papers receiving 358 citations
Peers
Comparison fields: 5 of 54
- Marketing 225
- Information Systems and Management 102
- Organizational Behavior and Human Resource Management 110
- Sociology and Political Science 206
- Business and International Management 6
Countries citing papers authored by Manel Hamouda
This map shows the geographic impact of Manel Hamouda's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Manel Hamouda with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Manel Hamouda more than expected).
Fields of papers citing papers by Manel Hamouda
This network shows the impact of papers produced by Manel Hamouda. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Manel Hamouda. The network helps show where Manel Hamouda may publish in the future.
Co-authors
The 1 scholars most cited alongside Manel Hamouda, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 108 | |
| 2 | 2019 | 96 | |
| 3 | 2018 | 43 | |
| 4 | 2021 | 32 | |
| 5 | 2018 | 17 | |
| 6 | 2013 | 15 | |
| 7 | 2024 | 14 | |
| 8 | 2013 | 13 | |
| 9 | 2017 | 8 | |
| 10 | 2017 | 7 | |
| 11 | 2014 | 7 | |
| 12 | 2021 | 5 | |
| 13 | 2023 | 4 | |
| 14 | 2024 | 4 | |
| 15 | Postmodernism and Consumer Psychology: Transformation or Break? | 2012 | 3 |
| 16 | 2025 | 0 | |
| 17 | 2025 | 0 |
About Manel Hamouda
Manel Hamouda is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management and Neuropsychology and Physiological Psychology, having authored 17 papers that have together received 376 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Technology Adoption and User Behaviour (6 papers), Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (4 papers), Globalization and Cultural Identity (2 papers), Diverse Aspects of Tourism Research (2 papers) and Environmental Sustainability in Business (2 papers). The work is most often cited by research in Marketing (225 citations), Information Systems and Management (102 citations), Organizational Behavior and Human Resource Management (110 citations), Sociology and Political Science (206 citations) and Business and International Management (6 citations). Manel Hamouda has collaborated with scholars based in Tunisia and France. Frequent co-authors include Sarra Berraies. Their work appears in journals such as Journal of Enterprise Information Management, European Business Review, International Journal of Retail & Distribution Management, Journal of Consumer Behaviour and Journal of Marketing Analytics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.