Bong‐Won Park
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Digital Marketing and Social Media 4
- Digital Games and Media 2
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- Technology Adoption and User Behaviour 5
- Co-authors
- Kun Chang Lee (2 shared papers)Jae‐Hyeon Ahn (3 shared papers)Hyun Jung Lee (1 shared paper)Jong‐Won Lee (1 shared paper)
- Journals
- Cyberpsychology Behavior and Social Networking (1 paper)Computers in Human Behavior (1 paper)System Dynamics Review (1 paper)International Journal of Contents (1 paper)The Journal of the Korea Contents Association (1 paper)
- Partner nations
- South Korea
In The Last Decade
Bong‐Won Park
6 papers receiving 191 citations
Peers
Comparison fields: 5 of 45
- Information Systems and Management 74
- Marketing 60
- Human-Computer Interaction 20
- Sociology and Political Science 149
- Developmental and Educational Psychology 23
Countries citing papers authored by Bong‐Won Park
This map shows the geographic impact of Bong‐Won Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bong‐Won Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bong‐Won Park more than expected).
Fields of papers citing papers by Bong‐Won Park
This network shows the impact of papers produced by Bong‐Won Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bong‐Won Park. The network helps show where Bong‐Won Park may publish in the future.
Co-authors
The 4 scholars most cited alongside Bong‐Won Park, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 148 | |
| 2 | 2011 | 32 | |
| 3 | 2010 | 15 | |
| 4 | 2010 | 6 | |
| 5 | 2020 | 4 | |
| 6 | An Exploratory Analysis on Adoption of Potential Customers in Transmedia Storytelling：Emphasis on Korean TV Drama and Movie | 2010 | 2 |
| 7 | 2011 | 1 | |
| 8 | Imposing Tax and Rebate Policy for Addressing Game Addiction Problem | 2008 | 1 |
About Bong‐Won Park
Bong‐Won Park is a scholar working on Sociology and Political Science, Information Systems and Management, Organizational Behavior and Human Resource Management, Clinical Psychology and Marketing, having authored 8 papers that have together received 209 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (5 papers), Customer Service Quality and Loyalty (4 papers), Digital Marketing and Social Media (4 papers), Gambling Behavior and Treatments (2 papers), Digital Games and Media (2 papers), Semantic Web and Ontologies (1 paper), Cultural and Educational Studies (1 paper) and Data Quality and Management (1 paper). The work is most often cited by research in Information Systems and Management (74 citations), Marketing (60 citations), Human-Computer Interaction (20 citations), Sociology and Political Science (149 citations) and Developmental and Educational Psychology (23 citations). Bong‐Won Park has collaborated with scholars based in South Korea. Frequent co-authors include Kun Chang Lee, Jae‐Hyeon Ahn, Hyun Jung Lee and Jong‐Won Lee. Their work appears in journals such as Cyberpsychology Behavior and Social Networking, Computers in Human Behavior, System Dynamics Review, International Journal of Contents and The Journal of the Korea Contents Association.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.