Carolyn Massiah
- Marketing top 1%
- Organizational Behavior and Human Resource Management top 2%
- Sociology and Political Science top 5%
- Information Systems and Management top 5%
- Social Psychology
- Co-authors
- Mark S. RosenbaumJill SweeneyDonald W. JacksonTina M. LowreyRebeca PerrenRonald E. Michaels
- Topics
- Customer Service Quality and Loyalty (5 papers)Digital Marketing and Social Media (3 papers)Consumer Retail Behavior Studies (3 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- Journal of Service ResearchJournal of Consumer MarketingInternational Journal of Retail & Distribution Management
- Partner nations
- United StatesAustraliaLatvia
In The Last Decade
Carolyn Massiah
10 papers receiving 814 citations
Hit Papers
Peers
Comparison fields: 5 of 74
- Marketing 567
- Organizational Behavior and Human Resource Management 495
- Sociology and Political Science 434
- Information Systems and Management 91
- Social Psychology 61
Countries citing papers authored by Carolyn Massiah
This map shows the geographic impact of Carolyn Massiah's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carolyn Massiah with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carolyn Massiah more than expected).
Fields of papers citing papers by Carolyn Massiah
This network shows the impact of papers produced by Carolyn Massiah. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carolyn Massiah. The network helps show where Carolyn Massiah may publish in the future.
Co-authorship network of co-authors of Carolyn Massiah
This figure shows the co-authorship network connecting the top 25 collaborators of Carolyn Massiah. A scholar is included among the top collaborators of Carolyn Massiah based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carolyn Massiah. Carolyn Massiah is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 8 | |
| 2 | Successfully Supersizing Marketing Instruction: A Comparison Study of Instructional Delivery Modes for Principles of Marketing to Mega-Class Sizes | 1 |
| 3 | 27 | |
| 4 | 17 | |
| 5 | 9 | |
| 6 | 34 | |
| 7 | An expanded servicescape perspectivebreakdown → | 417 |
| 8 | Triggers of Extraordinary Experiences Within a Sub-Cultural Consumption Event | 3 |
| 9 | 330 | |
| 10 | 25 |
About Carolyn Massiah
Carolyn Massiah is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Conservation, having authored 10 papers that have together received 871 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (3 papers) and Consumer Retail Behavior Studies (3 papers). The work is most often cited by research in Marketing (567 citations), Organizational Behavior and Human Resource Management (495 citations) and Tourism, Leisure and Hospitality Management (24 citations). Carolyn Massiah has collaborated with scholars based in United States, Australia and Latvia. Frequent co-authors include Mark S. Rosenbaum, Jill Sweeney, Donald W. Jackson, Tina M. Lowrey, Rebeca Perren and Ronald E. Michaels. Their work appears in journals such as Journal of Service Research, Journal of Consumer Marketing and International Journal of Retail & Distribution Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.