Caroline Oates

4.6k citations
48 papers · 3.1k indexed · 2 hit papers · h-index 23

Impact in

  • Marketing top 0.2%
    • Environmental Sustainability in Business
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Environmental Education and Sustainability

Papers in

Caroline Oates

47 papers receiving 2.9k citations

Hit Papers

What is sustainable fashion? 2016 · 285 citations
28520092026201420202505007501000

Peers

Caroline Oates
Comparison fields: 5 of 127
  • Marketing 2.1k
  • Management, Monitoring, Policy and Law 1.2k
  • Business and International Management 100
  • Strategy and Management 589
  • Museology 106
Replace Seonaidh McDonald with:
Seonaidh McDonald United Kingdom
Andrea Prothero Ireland
William E. Kilbourne United States
Michael G. Luchs United States
Clare D’Souza Australia
Pradeep Kautish India
Ricky Y. K. Chan Hong Kong
Kumju Hwang South Korea
Hélène Cherrier Australia
Ulf Schrader Germany
Caroline Oates relative to Seonaidh McDonald United Kingdom Seonaidh McDonald's profile →
Citations per field
00.5×2.8×
Seonaidh McDonald · 1×
Citations per year

Countries citing papers authored by Caroline Oates

Since Specialization
Citations

This map shows the geographic impact of Caroline Oates's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Caroline Oates with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Caroline Oates more than expected).

Fields of papers citing papers by Caroline Oates

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Caroline Oates. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Caroline Oates. The network helps show where Caroline Oates may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Caroline Oates, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Caroline Oates Line = papers co-authored together Caroline Oates links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20244
2 20228
3 20216
4 202125
5 201940
6 20162
7
What is sustainable fashion?
Hit paper breakdown →
2016285
8
Flying in the face of environmental concern
20151
9
Children's responses to traditional versus hybrid advertising formats
20141
10 201410
11 201224
12 200997
13 20091
14
Sustainable consumption: green consumer behaviour when purchasing products
Hit paper breakdown →
20091153
15 200854
16 2006224
17 200419
18 200339
19 20011
20
Fragments for a History of the Human Body, Part One
198917

About Caroline Oates

Caroline Oates is a scholar working on Marketing, Management, Monitoring, Policy and Law, Business and International Management, Human-Computer Interaction and Gender Studies, having authored 48 papers that have together received 3.1k indexed citations. Recurring topics across this work include Environmental Education and Sustainability (19 papers), Environmental Sustainability in Business (18 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Media, Gender, and Advertising (7 papers), Child Development and Digital Technology (7 papers), Digital Marketing and Social Media (5 papers), Digital Communication and Language (4 papers) and Climate Change Communication and Perception (4 papers). The work is most often cited by research in Marketing (2.1k citations), Management, Monitoring, Policy and Law (1.2k citations), Business and International Management (100 citations), Strategy and Management (589 citations) and Museology (106 citations). Caroline Oates has collaborated with scholars based in United Kingdom, United States and South Korea. Frequent co-authors include Seonaidh McDonald, William Young, Kumju Hwang, Panayiota Alevizou, Claudia E. Henninger, Mark Blades, Barrie Gunter, Maree Thyne, Fran C. Blumberg and Andrew Timmis. Their work appears in journals such as Journal of Marketing Management, Sustainability, Appetite, European Journal of Marketing and Journal of Marketing Communications.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026