William E. Kilbourne

5.6k total citations · 2 hit papers
59 papers, 4.2k citations indexed

About

William E. Kilbourne is a scholar working on Marketing, Management, Monitoring, Policy and Law and Sociology and Political Science. According to data from OpenAlex, William E. Kilbourne has authored 59 papers receiving a total of 4.2k indexed citations (citations by other indexed papers that have themselves been cited), including 34 papers in Marketing, 16 papers in Management, Monitoring, Policy and Law and 10 papers in Sociology and Political Science. Recurrent topics in William E. Kilbourne's work include Environmental Sustainability in Business (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Environmental Education and Sustainability (16 papers). William E. Kilbourne is often cited by papers focused on Environmental Sustainability in Business (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Environmental Education and Sustainability (16 papers). William E. Kilbourne collaborates with scholars based in United States, United Kingdom and Denmark. William E. Kilbourne's co-authors include Gregory M. Pickett, Suzanne C. Beckmann, Andrea Prothero, Pierre McDonagh, Bertrand Urien, John D. Mittelstaedt, Eva Thelen, Susan Dobscha, Michael G. Luchs and Lucie K. Ozanne and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

William E. Kilbourne

57 papers receiving 3.8k citations

Hit Papers

How materialism affects environmental beliefs, concern, a... 2007 2026 2013 2019 2007 2011 200 400 600

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
William E. Kilbourne United States 28 2.9k 1.5k 961 704 561 59 4.2k
Seonaidh McDonald United Kingdom 22 1.7k 0.6× 1.1k 0.8× 822 0.9× 697 1.0× 402 0.7× 37 3.5k
Pam Scholder Ellen United States 21 2.3k 0.8× 868 0.6× 962 1.0× 703 1.0× 573 1.0× 32 3.5k
Vanessa Apaolaza Spain 29 2.3k 0.8× 1.2k 0.8× 1.2k 1.3× 491 0.7× 294 0.5× 69 4.0k
Jasmin Bergeron Canada 17 2.8k 1.0× 1.2k 0.8× 1.2k 1.2× 787 1.1× 796 1.4× 21 4.0k
Marylyn Carrigan United Kingdom 34 3.6k 1.3× 838 0.6× 1.2k 1.3× 1.6k 2.3× 693 1.2× 94 5.7k
Andrea Prothero Ireland 25 3.1k 1.1× 1.0k 0.7× 887 0.9× 719 1.0× 357 0.6× 67 4.7k
Deirdre Shaw United Kingdom 31 3.1k 1.1× 943 0.6× 949 1.0× 1.2k 1.8× 317 0.6× 57 4.7k
Patrick Hartmann Spain 38 2.4k 0.8× 1.2k 0.8× 1.3k 1.3× 572 0.8× 306 0.5× 129 5.6k
Edward Shiu United Kingdom 29 2.3k 0.8× 522 0.4× 1.1k 1.1× 832 1.2× 915 1.6× 60 3.8k
Ken Peattie United Kingdom 28 3.6k 1.2× 1.5k 1.0× 910 0.9× 2.0k 2.8× 410 0.7× 65 5.3k

Countries citing papers authored by William E. Kilbourne

Since Specialization
Citations

This map shows the geographic impact of William E. Kilbourne's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William E. Kilbourne with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William E. Kilbourne more than expected).

Fields of papers citing papers by William E. Kilbourne

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William E. Kilbourne. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William E. Kilbourne. The network helps show where William E. Kilbourne may publish in the future.

Co-authorship network of co-authors of William E. Kilbourne

This figure shows the co-authorship network connecting the top 25 collaborators of William E. Kilbourne. A scholar is included among the top collaborators of William E. Kilbourne based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William E. Kilbourne. William E. Kilbourne is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kilbourne, William E. & Anastasia Thyroff. (2019). STIRPAT for marketing: An introduction, expansion, and suggestions for future use. Journal of Business Research. 108. 351–361. 18 indexed citations
2.
Mittelstaedt, John D., Clifford J. Shultz, William E. Kilbourne, & Mark Peterson. (2014). Sustainability as Megatrend. Journal of Macromarketing. 34(3). 253–264. 157 indexed citations
3.
Prothero, Andrea, Susan Dobscha, James Freund, et al.. (2011). Sustainable Consumption: Opportunities for Consumer Research and Public Policy. Lancaster EPrints (Lancaster University). 3 indexed citations
4.
Urien, Bertrand & William E. Kilbourne. (2010). Generativity and self-enhancement values in eco-friendly behavioral intentions and environmentally responsible consumption behavior. Psychology and Marketing. 28(1). 69–90. 202 indexed citations
5.
Urien, Bertrand & William E. Kilbourne. (2008). On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life. ACR North American Advances. 10 indexed citations
6.
Kilbourne, William E.. (2008). How Macro Should Macromarketing Be?. Journal of Macromarketing. 28(2). 189–191. 12 indexed citations
7.
Kilbourne, William E. & Les Carlson. (2008). The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?. Journal of Macromarketing. 28(2). 106–121. 76 indexed citations
8.
Kilbourne, William E.. (2006). The Role of the Dominant Social Paradigm in the Quality of Life/Environmental Interface. Applied Research in Quality of Life. 1(1). 39–61. 24 indexed citations
9.
Mittelstaedt, John D., William E. Kilbourne, & Robert A. Mittelstaedt. (2006). Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora. Journal of Macromarketing. 26(2). 131–142. 138 indexed citations
11.
Kilbourne, William E. & Michael Jay Polonsky. (2005). Environmental Attitudes and Their Relation to the Dominant Social Paradigm among University Students in New Zealand and Australia. Australasian Marketing Journal (AMJ). 13(2). 37–48. 49 indexed citations
12.
Kilbourne, William E., Marko Grünhagen, & Janice Foley. (2005). A cross-cultural examination of the relationship between materialism and individual values. Journal of Economic Psychology. 26(5). 624–641. 124 indexed citations
13.
Sower, Victor E., et al.. (2001). The Dimensions of Service Quality For Hospitals: Development and Use of the KQCAH Scale. Health Care Management Review. 26(2). 47–59. 85 indexed citations
14.
Duffy, Jo Ann, Michael Duffy, & William E. Kilbourne. (2001). A Comparative Study of Resident, Family, and Administrator Expectations for Service Quality in Nursing Homes. Health Care Management Review. 26(3). 75–85. 37 indexed citations
15.
Kilbourne, William E. & James W. Gentry. (1998). Our Economic Roots: the Harm Done to Consumer Research. ACR European Advances.
16.
Kilbourne, William E. & Suzanne C. Beckmann. (1998). Review and Critical Assessment of Research on Marketing and the Environment. Journal of Marketing Management. 14(6). 513–532. 228 indexed citations
17.
Kilbourne, William E.. (1995). Green Advertising: Salvation or Oxymoron?. Journal of Advertising. 24(2). 7–20. 136 indexed citations
18.
Kilbourne, William E.. (1992). On the Role of Critical Theory in Moving Toward Voluntary Simplicity. 4 indexed citations
19.
Kilbourne, William E.. (1986). An exploratory study of the effect of sex role stereotyping on attitudes toward magazine advertisements. Journal of the Academy of Marketing Science. 14(4). 43–46. 14 indexed citations
20.
Kilbourne, William E.. (1986). An Exploratory Study of the Effect of Sex Role Stereotyping on Attitudes Toward Magazine Advertisements. Journal of the Academy of Marketing Science. 14(4). 43–46. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026