Byungjoon Yoo
- Marketing top 2%
- Sociology and Political Science top 5%
- Strategy and Management top 5%
- Information Systems and Management top 2%
- Management Information Systems top 5%
- Co-authors
- Vidyanand ChoudharyTridas MukhopadhyayKar Yan TamSeongmin JeonWendy HuiMoonkyoung JangRishika RishikaRamkumar Janakiraman
- Topics
- Digital Platforms and Economics (21 papers)Consumer Market Behavior and Pricing (19 papers)Digital Marketing and Social Media (13 papers)
- Partner nations
- South KoreaUnited StatesHong Kong
In The Last Decade
Byungjoon Yoo
52 papers receiving 575 citations
Peers
Comparison fields: 5 of 66
- Marketing 286
- Sociology and Political Science 275
- Strategy and Management 214
- Information Systems and Management 177
- Management Information Systems 101
Countries citing papers authored by Byungjoon Yoo
This map shows the geographic impact of Byungjoon Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byungjoon Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byungjoon Yoo more than expected).
Fields of papers citing papers by Byungjoon Yoo
This network shows the impact of papers produced by Byungjoon Yoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byungjoon Yoo. The network helps show where Byungjoon Yoo may publish in the future.
Co-authorship network of co-authors of Byungjoon Yoo
This figure shows the co-authorship network connecting the top 25 collaborators of Byungjoon Yoo. A scholar is included among the top collaborators of Byungjoon Yoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Byungjoon Yoo. Byungjoon Yoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 3 | |
| 3 | 0 | |
| 4 | An Empirical Analysis of Player Behavior in Blockchain-based Game : Is It A Game or Speculation? | 2 |
| 5 | 0 | |
| 6 | The Impact of E-training on HR Retention in Mid-Sized Firm | 3 |
| 7 | A Time Series Analysis on the Effects of Deregulation on Online Games: A Case of Social Casino in Korea | 0 |
| 8 | AN EMPIRICAL ANALYSIS OF FACTORS AFFECTING THE BIDDING COMPETITION IN AN ONLINE AUCTION: A COMPARISON BETWEEN ENGLISH AND BUY-IT-NOW AUCTIONS | 1 |
| 9 | Is Bitcoin a viable e-business?: Empirical analysis of the digital currency's speculative nature | 13 |
| 10 | Proceedings of the 17th International Conference on Electronic Commerce 2015 | 0 |
| 11 | An Intercountry Analysis on the Factors and Barriers to Internet Accessibility | 3 |
| 12 | 3 | |
| 13 | Competition among Firms in Digital Convergence era | 3 |
| 14 | 1 | |
| 15 | Virtual Economy Typology-Focus on Online Games | 0 |
| 16 | The Game Between Retailer and eTailer: Implications for Grocery Industry | 1 |
| 17 | Alternative Architectures for Reduced Age of Data | 0 |
| 18 | Reserve Price Reporting Mechanisms for Negotiation Support Systems | 1 |
| 19 | Paradox of Information Quality: Do Consumers Pay More for Premium Product Information on E-commerce Sites? | 6 |
| 20 | NEUTRAL VERSUS BIASED MARKETPLACES: A COMPARISON OF ELECTRONIC B2B MARKETPLACES WITH DIFFERENT OWNERSHIP STRUCTURES | 11 |
About Byungjoon Yoo
Byungjoon Yoo is a scholar working on Marketing, Information Systems and Management and Strategy and Management, having authored 61 papers that have together received 627 indexed citations. Recurring topics across this work include Digital Platforms and Economics (21 papers), Consumer Market Behavior and Pricing (19 papers) and Digital Marketing and Social Media (13 papers). The work is most often cited by research in Marketing (286 citations), Information Systems and Management (177 citations) and Strategy and Management (214 citations). Byungjoon Yoo has collaborated with scholars based in South Korea, United States and Hong Kong. Frequent co-authors include Vidyanand Choudhary, Tridas Mukhopadhyay, Kar Yan Tam, Seongmin Jeon, Wendy Hui, Moonkyoung Jang, Rishika Rishika, Ramkumar Janakiraman, Mark B. Houston and Robert J. Kauffman. Their work appears in journals such as Journal of Marketing, Management Science and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.