Byungjoon Yoo

952 total citations
61 papers, 627 citations indexed

About

Byungjoon Yoo is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Byungjoon Yoo has authored 61 papers receiving a total of 627 indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 21 papers in Strategy and Management and 17 papers in Sociology and Political Science. Recurrent topics in Byungjoon Yoo's work include Digital Platforms and Economics (21 papers), Consumer Market Behavior and Pricing (19 papers) and Digital Marketing and Social Media (13 papers). Byungjoon Yoo is often cited by papers focused on Digital Platforms and Economics (21 papers), Consumer Market Behavior and Pricing (19 papers) and Digital Marketing and Social Media (13 papers). Byungjoon Yoo collaborates with scholars based in South Korea, United States and Hong Kong. Byungjoon Yoo's co-authors include Vidyanand Choudhary, Tridas Mukhopadhyay, Kar Yan Tam, Wendy Hui, Seongmin Jeon, Moonkyoung Jang, Mark B. Houston, Ramkumar Janakiraman, Rishika Rishika and Robert J. Kauffman and has published in prestigious journals such as Journal of Marketing, Management Science and Sustainability.

In The Last Decade

Byungjoon Yoo

52 papers receiving 575 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Byungjoon Yoo South Korea 16 286 275 214 177 101 61 627
Christiane Lehrer Switzerland 13 227 0.8× 222 0.8× 169 0.8× 152 0.9× 192 1.9× 34 745
Dongwon Lee South Korea 13 313 1.1× 300 1.1× 144 0.7× 299 1.7× 115 1.1× 56 779
Youwei Wang China 13 197 0.7× 254 0.9× 131 0.6× 179 1.0× 71 0.7× 44 568
Jörg Claussen Germany 13 262 0.9× 244 0.9× 316 1.5× 77 0.4× 73 0.7× 49 722
Alok R. Saboo United States 12 213 0.7× 206 0.7× 238 1.1× 80 0.5× 133 1.3× 13 653
Joel Mero Finland 15 401 1.4× 487 1.8× 139 0.6× 260 1.5× 128 1.3× 30 914
Tawfik Jelassi France 11 150 0.5× 155 0.6× 184 0.9× 170 1.0× 146 1.4× 41 551
Nastaran Hajiheydari Iran 14 141 0.5× 205 0.7× 92 0.4× 132 0.7× 108 1.1× 34 547
Anuj Kumar United States 14 285 1.0× 174 0.6× 116 0.5× 90 0.5× 93 0.9× 38 577

Countries citing papers authored by Byungjoon Yoo

Since Specialization
Citations

This map shows the geographic impact of Byungjoon Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byungjoon Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byungjoon Yoo more than expected).

Fields of papers citing papers by Byungjoon Yoo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Byungjoon Yoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byungjoon Yoo. The network helps show where Byungjoon Yoo may publish in the future.

Co-authorship network of co-authors of Byungjoon Yoo

This figure shows the co-authorship network connecting the top 25 collaborators of Byungjoon Yoo. A scholar is included among the top collaborators of Byungjoon Yoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Byungjoon Yoo. Byungjoon Yoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yoo, Byungjoon, et al.. (2024). Enhancing online reviews: exploring the impact of characteristic-based review system on customer engagement for offline sellers. Humanities and Social Sciences Communications. 11(1). 1 indexed citations
2.
Kim, Eunchan, Yonghyeon Lee, Jiwoong Choi, et al.. (2023). Machine Learning-based Prediction of Relative Regional Air Volume Change from Healthy Human Lung CTs. KSII Transactions on Internet and Information Systems. 17(2). 3 indexed citations
3.
Jang, Moonkyoung, Byungjoon Yoo, & John J. Lee. (2018). An Empirical Analysis of Player Behavior in Blockchain-based Game : Is It A Game or Speculation?. 120–123. 2 indexed citations
4.
Yoo, Byungjoon & Moonkyoung Jang. (2018). A bibliographic survey of business models, service relationships, and technology in electronic commerce. Electronic Commerce Research and Applications. 33. 100818–100818. 22 indexed citations
5.
Jang, Moonkyoung, Byungjoon Yoo, & John J. Lee. (2017). An Empirical Study on Key Factors Affecting Churn Behavior with the Voices of Contact Center Customers. The e-Business Studies. 22(4). 141–158.
6.
Jang, Moonkyoung, et al.. (2017). The Impact of E-training on HR Retention in Mid-Sized Firm. Academy of Entrepreneurship journal. 23(2). 1. 3 indexed citations
7.
Jeon, Seongmin, et al.. (2016). A Time Series Analysis on the Effects of Deregulation on Online Games: A Case of Social Casino in Korea. SSRN Electronic Journal.
8.
Jeon, Seongmin, et al.. (2015). Is Bitcoin a viable e-business?: Empirical analysis of the digital currency's speculative nature. International Conference on Information Systems. 13 indexed citations
9.
Lee, Jae Kyu, Robert J. Kauffman, Zoonky Lee, et al.. (2015). Proceedings of the 17th International Conference on Electronic Commerce 2015.
10.
Ho, Kevin K.W., et al.. (2015). AN EMPIRICAL ANALYSIS OF FACTORS AFFECTING THE BIDDING COMPETITION IN AN ONLINE AUCTION: A COMPARISON BETWEEN ENGLISH AND BUY-IT-NOW AUCTIONS. Journal of electronic commerce research. 16(4). 329. 1 indexed citations
11.
Jeon, Seongmin, et al.. (2013). An Intercountry Analysis on the Factors and Barriers to Internet Accessibility. Pacific Asia Conference on Information Systems. 6. 3 indexed citations
12.
Jeon, Seongmin, et al.. (2012). Is the Leaderboard Information Useful to Investors? : The Leaderboard Effect in P2P Lending. International Conference on Information Systems. 31(6). 1095–100. 3 indexed citations
13.
Yoo, Byungjoon, et al.. (2010). Competition among Firms in Digital Convergence era. 16(2). 1–15. 3 indexed citations
14.
Yoo, Byungjoon & Kwansoo Kim. (2010). Online Music Ranking Service: Ranking Mechanism Based on Popularity and Slot Effect. Journal of the Association for Information Systems. 24(3). 31–14. 1 indexed citations
15.
Choe, Young Chan, Byungjoon Yoo, & Tridas Mukhopadhyay. (2009). The Game Between Retailer and eTailer: Implications for Grocery Industry. Journal of the Association for Information Systems. 372. 1 indexed citations
16.
Yoo, Byungjoon, et al.. (2009). Virtual Economy Typology-Focus on Online Games. Journal of Korea Game Society. 9(3). 43–52.
17.
Yoo, Byungjoon, et al.. (2009). Alternative Architectures for Reduced Age of Data. 1519–1529.
18.
Yoo, Byungjoon, et al.. (2007). Reserve Price Reporting Mechanisms for Negotiation Support Systems. Journal of the Association for Information Systems. 54. 1 indexed citations
19.
Moon, Junghoon, et al.. (2006). Paradox of Information Quality: Do Consumers Pay More for Premium Product Information on E-commerce Sites?. Journal of the Association for Information Systems. 57. 6 indexed citations
20.
Yoo, Byungjoon, Vidyanand Choudhary, & Tridas Mukhopadhyay. (2001). NEUTRAL VERSUS BIASED MARKETPLACES: A COMPARISON OF ELECTRONIC B2B MARKETPLACES WITH DIFFERENT OWNERSHIP STRUCTURES. Journal of the Association for Information Systems. 121–122. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026