Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
The Essentials of Marketing Research
2012497 citationsLawrence Silver, Robert E. Stevens et al.profile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
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This map shows the geographic impact of Bruce Wrenn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce Wrenn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce Wrenn more than expected).
This network shows the impact of papers produced by Bruce Wrenn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce Wrenn. The network helps show where Bruce Wrenn may publish in the future.
Co-authorship network of co-authors of Bruce Wrenn
This figure shows the co-authorship network connecting the top 25 collaborators of Bruce Wrenn.
A scholar is included among the top collaborators of Bruce Wrenn based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Bruce Wrenn. Bruce Wrenn is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
All Works
20 of 20 papers shown
1.
Stevens, Robert E., David L. Loudon, Bruce Wrenn, & William E. Warren. (2021). Marketing Planning Guide.
Wrenn, Bruce, et al.. (2014). Consumer Behavior: Putting Theory into Practice. Digital Commons - Andrews University (Andrews University).1 indexed citations
Wrenn, Bruce, Robert E. Stevens, & David L. Loudon. (2013). Marketing Research.4 indexed citations
6.
Silver, Lawrence, Robert E. Stevens, Bruce Wrenn, & David L. Loudon. (2012). The Essentials of Marketing Research.497 indexed citations breakdown →
7.
Stevens, Robert E., David L. Loudon, & Bruce Wrenn. (2012). Marketing Management.7 indexed citations
8.
Wrenn, Bruce, et al.. (2009). Enhancing Learning by Integrating Theory and Practice. International journal on teaching and learning in higher education. 21(2). 258–265.111 indexed citations
9.
Wrenn, Bruce, et al.. (2009). Building Strong Congregations: Attracting, Serving, and Developing Your Membership. Digital Commons - Andrews University (Andrews University).2 indexed citations
Wrenn, Bruce, et al.. (1994). Differences in perceptions of hospital marketing orientation between administrators and marketing officers.. PubMed. 39(3). 341–58.19 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.