Bruce Wrenn
- Sociology and Political Science top 5%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 5%
- Education top 10%
- Co-authors
- David L. LoudonRobert E. StevensLawrence SilverMark A. FoxPhilip KotlerGustave J. RathRobert StevensPhylis Mansfield
- Topics
- Religion, Society, and Development (10 papers)Customer Service Quality and Loyalty (5 papers)Biblical Studies and Interpretation (4 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- The Journal of Marketing Theory and PracticeThe International Journal on Media ManagementJournal of Nonprofit & Public Sector Marketing
- Partner nations
- United States
In The Last Decade
Bruce Wrenn
27 papers receiving 863 citations
Hit Papers
Peers
Comparison fields: 5 of 128
- Sociology and Political Science 274
- Marketing 271
- Organizational Behavior and Human Resource Management 198
- Strategy and Management 177
- Education 129
Countries citing papers authored by Bruce Wrenn
This map shows the geographic impact of Bruce Wrenn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce Wrenn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce Wrenn more than expected).
Fields of papers citing papers by Bruce Wrenn
This network shows the impact of papers produced by Bruce Wrenn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce Wrenn. The network helps show where Bruce Wrenn may publish in the future.
Co-authorship network of co-authors of Bruce Wrenn
This figure shows the co-authorship network connecting the top 25 collaborators of Bruce Wrenn. A scholar is included among the top collaborators of Bruce Wrenn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce Wrenn. Bruce Wrenn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 2 | |
| 3 | Consumer Behavior: Putting Theory into Practice | 1 |
| 4 | 19 | |
| 5 | 4 | |
| 6 | The Essentials of Marketing Researchbreakdown → | 497 |
| 7 | 7 | |
| 8 | Enhancing Learning by Integrating Theory and Practice | 111 |
| 9 | Building Strong Congregations: Attracting, Serving, and Developing Your Membership | 2 |
| 10 | 8 | |
| 11 | 2 | |
| 12 | 5 | |
| 13 | 11 | |
| 14 | 11 | |
| 15 | 9 | |
| 16 | Differences in perceptions of hospital marketing orientation between administrators and marketing officers. | 19 |
| 17 | 11 | |
| 18 | 3 | |
| 19 | 4 | |
| 20 | 3 |
About Bruce Wrenn
Bruce Wrenn is a scholar working on Religious studies, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, having authored 29 papers that have together received 952 indexed citations. Recurring topics across this work include Religion, Society, and Development (10 papers), Customer Service Quality and Loyalty (5 papers) and Biblical Studies and Interpretation (4 papers). The work is most often cited by research in Marketing (271 citations), Organizational Behavior and Human Resource Management (198 citations) and Information Systems and Management (96 citations). Bruce Wrenn has collaborated with scholars based in United States. Frequent co-authors include David L. Loudon, Robert E. Stevens, Lawrence Silver, Mark A. Fox, Philip Kotler, Gustave J. Rath, Robert Stevens, Phylis Mansfield and William E. Warren. Their work appears in journals such as The Journal of Marketing Theory and Practice, The International Journal on Media Management and Journal of Nonprofit & Public Sector Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.