Robert P. Bush

1.3k total citations
17 papers, 829 citations indexed

About

Robert P. Bush is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Robert P. Bush has authored 17 papers receiving a total of 829 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. Recurrent topics in Robert P. Bush's work include Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Marketing Education (4 papers). Robert P. Bush is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Marketing Education (4 papers). Robert P. Bush collaborates with scholars based in United States. Robert P. Bush's co-authors include David J. Ortinau, Joseph F. Hair, Alan J. Bush, Victoria D. Bush, Bruce D. Keillor, Daniel L. Sherrell, Craig A. Martin and Mark L. Gillenson and has published in prestigious journals such as Journal of Advertising, Journal of Consumer Marketing and Journal of Marketing Education.

In The Last Decade

Robert P. Bush

15 papers receiving 648 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Robert P. Bush United States	12	274	262	261	134	128	17	829
David J. Ortinau United States	12	324 1.2×	357 1.4×	325 1.2×	155 1.2×	137 1.1×	25	972
Lawrence Silver United States	8	191 0.7×	257 1.0×	215 0.8×	140 1.0×	109 0.9×	20	780
Ruth Ä. Schmidt United Kingdom	18	212 0.8×	313 1.2×	202 0.8×	64 0.5×	238 1.9×	49	976
J. A. F. Nicholls United States	18	351 1.3×	632 2.4×	252 1.0×	73 0.5×	138 1.1×	51	1.0k
Mireia Valverde Spain	19	477 1.7×	235 0.9×	251 1.0×	98 0.7×	144 1.1×	59	1.0k
Carl McDaniel United States	14	248 0.9×	541 2.1×	211 0.8×	96 0.7×	144 1.1×	41	1.0k
Abhijit Roy United States	18	186 0.7×	342 1.3×	296 1.1×	101 0.8×	176 1.4×	46	889
Marta Pedraja Iglesias Spain	15	479 1.7×	333 1.3×	366 1.4×	122 0.9×	198 1.5×	62	1.2k
George Winchester Stone United States	12	288 1.1×	409 1.6×	146 0.6×	179 1.3×	228 1.8×	45	899
Marilyn Healy Australia	6	186 0.7×	134 0.5×	224 0.9×	89 0.7×	290 2.3×	11	749

Countries citing papers authored by Robert P. Bush

Since Specialization

Citations

This map shows the geographic impact of Robert P. Bush's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert P. Bush with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert P. Bush more than expected).

Fields of papers citing papers by Robert P. Bush

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert P. Bush. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert P. Bush. The network helps show where Robert P. Bush may publish in the future.

Co-authorship network of co-authors of Robert P. Bush

This figure shows the co-authorship network connecting the top 25 collaborators of Robert P. Bush. A scholar is included among the top collaborators of Robert P. Bush based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert P. Bush. Robert P. Bush is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

17 of 17 papers shown

Hair, Joseph F., et al.. (2018). Essentials of Marketing Research, 3/E.

Hair, Joseph F., Robert P. Bush, & David J. Ortinau. (2008). Marketing Research: In a Digital Information Environment. DigitalCommons - Kennesaw State University (Kennesaw State University). 41 indexed citations

Bush, Robert P., et al.. (2007). Using CRM to Manage Marketing Productivity. Journal of Relationship Marketing. 6(2). 89–116.

Bush, Robert P., et al.. (2007). Examining the Relationship Marketing, Marketing Productivity Paradigm. Journal of Relationship Marketing. 6(2). 9–32. 15 indexed citations

Bush, Victoria D., et al.. (2005). Girl power and word‐of‐mouth behavior in the flourishing sports market. Journal of Consumer Marketing. 22(5). 257–264. 39 indexed citations

Martin, Craig A., Mark L. Gillenson, Robert P. Bush, & Daniel L. Sherrell. (2004). Retail store layout characteristics as a mechanism for enhancing customer relationships in a retail website environment. International Journal of Internet Marketing and Advertising. 1(4). 413–413. 1 indexed citations

Hair, Joseph F., Robert P. Bush, & David J. Ortinau. (2003). Marketing Research Within a Changing Information Environment. Medical Entomology and Zoology. 332 indexed citations

Hair, Joseph F., David J. Ortinau, & Robert P. Bush. (2000). Marketing Research: A Practical Approach for the New Millennium. Medical Entomology and Zoology. 219 indexed citations

Keillor, Bruce D., Robert P. Bush, & Alan J. Bush. (1995). Marketing-Based Strategies for Recruiting Business Students in the Next Century. Marketing Education Review. 5(3). 69–79. 22 indexed citations

10.

Bush, Robert P., et al.. (1994). An Examination of Retail Dental Practices versus Private Dental Practices Using an Importance-Performance Analysis. Health Marketing Quarterly. 11(1-2). 207–222. 20 indexed citations

11.

Bush, Alan J., et al.. (1993). Beyond response. Journal of Direct Marketing. 7(1). 50–59. 2 indexed citations

12.

Bush, Robert P., et al.. (1992). Retail versus private dental practices: do the patients differ?. PubMed. 12(1). 39–47. 18 indexed citations

13.

Bush, Alan J. & Robert P. Bush. (1990). A content analysis of direct response television advertising. Journal of Direct Marketing. 4(1). 6–12. 5 indexed citations

14.

Ortinau, David J., et al.. (1989). The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations. Journal of Marketing Education. 11(2). 78–86. 50 indexed citations

15.

Ortinau, David J. & Robert P. Bush. (1987). The Propensity of College Students to Modify Course Expectations and its Impact on Course Performance Information. Journal of Marketing Education. 9(1). 42–52. 20 indexed citations

16.

Bush, Alan J. & Robert P. Bush. (1986). SHOULD ADVERTISERS USE NUMBER-BASED COPY IN PRINT ADVERTISEMENTS?. Journal of Consumer Marketing. 3(3). 71–79. 13 indexed citations

17.

Bush, Alan J., Joseph F. Hair, & Robert P. Bush. (1983). A Content Analysis of Animation in Television Advertising. Journal of Advertising. 12(4). 20–41. 32 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact