Björn Walliser
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 7
- Gender Studies top 5%
- Strategy and Management top 10%
- International Business and FDI 9
- Innovation and Knowledge Management 7
- Business Strategy and Innovation 3
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- Global trade and economics 4
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- Linguistics and Discourse Analysis 3
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- Digital Marketing and Social Media 3
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- Media Influence and Health 2
Björn Walliser
23 papers receiving 389 citations
Peers
Comparison fields: 5 of 48
- Marketing 291
- Gender Studies 135
- Tourism, Leisure and Hospitality Management 19
- Strategy and Management 105
- Organizational Behavior and Human Resource Management 54
Countries citing papers authored by Björn Walliser
This map shows the geographic impact of Björn Walliser's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Björn Walliser with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Björn Walliser more than expected).
Fields of papers citing papers by Björn Walliser
This network shows the impact of papers produced by Björn Walliser. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Björn Walliser. The network helps show where Björn Walliser may publish in the future.
Co-authorship network
The 6 scholars most cited alongside Björn Walliser, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 1 | |
| 2 | 2019 | 0 | |
| 3 | 2014 | 23 | |
| 4 | 2013 | 3 | |
| 5 | 2011 | 0 | |
| 6 | 2011 | 22 | |
| 7 | 2011 | 5 | |
| 8 | Sport Sponsorship Effects on Spectators’ Consideration Sets: Impact With and Without Brand-Event Link Recognition | 2010 | 2 |
| 9 | AN EXPLORATORY INQUIRY INTO THE ACQUISITION AND USE OF EXPORT INFORMATION BY FRENCH SMES AND ITS RELATIONSHIP TO INTERNATIONAL PERFORMANCE | 2010 | 1 |
| 10 | Capturing the Relevant Institutional Profile for Exporting SMEs: Empirical Evidence from France and Romania | 2007 | 9 |
| 11 | Recherche en parrainage | 2006 | 0 |
| 12 | 2005 | 3 | |
| 13 | 2003 | 14 | |
| 14 | 2003 | 243 | |
| 15 | Déterminants et importance de l'association durable des sponsors à l'événement: le cas de la coupe du monde de football 1998 | 2002 | 1 |
| 16 | 2000 | 3 | |
| 17 | 1997 | 7 | |
| 18 | 1995 | 2 | |
| 19 | Les déterminants de la mémorisation des sponsors | 1994 | 12 |
| 20 | 1993 | 3 |
About Björn Walliser
Björn Walliser is a scholar working on Tourism, Leisure and Hospitality Management, Marketing, Strategy and Management, General Economics, Econometrics and Finance and Organizational Behavior and Human Resource Management, having authored 27 papers that have together received 440 indexed citations. Recurring topics across this work include International Business and FDI (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Innovation and Knowledge Management (7 papers), Global trade and economics (4 papers), Business Strategy and Innovation (3 papers), Linguistics and Discourse Analysis (3 papers), Digital Marketing and Social Media (3 papers) and Media Influence and Health (2 papers). The work is most often cited by research in Marketing (291 citations), Gender Studies (135 citations), Tourism, Leisure and Hospitality Management (19 citations), Strategy and Management (105 citations) and Organizational Behavior and Human Resource Management (54 citations). Björn Walliser has collaborated with scholars based in France, Germany and Belgium. Frequent co-authors include Xiaoling Guo, Hartmut H. Holzmüller, Olivier Corneille, Christian Derbaix, Jean‐Claude Usunier and Élyette Roux. Their work appears in journals such as International Journal of Advertising, European Journal of Marketing, Journal of Business Research, Journal of Small Business and Enterprise Development and International Review on Public and Nonprofit Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.