Alan J. Greco

663 total citations
19 papers, 486 citations indexed

About

Alan J. Greco is a scholar working on Marketing, Demography and Neuropsychology and Physiological Psychology. According to data from OpenAlex, Alan J. Greco has authored 19 papers receiving a total of 486 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 4 papers in Demography and 3 papers in Neuropsychology and Physiological Psychology. Recurrent topics in Alan J. Greco's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (5 papers) and Cultural Industries and Urban Development (3 papers). Alan J. Greco is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (5 papers) and Cultural Industries and Urban Development (3 papers). Alan J. Greco collaborates with scholars based in United States. Alan J. Greco's co-authors include Linda E.Swayne and Louis M. Capella and has published in prestigious journals such as Annals of Tourism Research, Journal of Advertising and Journal of Services Marketing.

In The Last Decade

Alan J. Greco

18 papers receiving 417 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Alan J. Greco United States	11	289	180	113	77	53	19	486
Yongsoon Kang United States	6	203 0.7×	333 1.9×	89 0.8×	98 1.3×	2 0.0×	9	503
Edward G. Thomas United States	9	136 0.5×	255 1.4×	20 0.2×	65 0.8×	4 0.1×	27	431
Dianne Dean United Kingdom	14	172 0.6×	211 1.2×	43 0.4×	84 1.1×	7 0.1×	28	438
Marie J. Lachance Canada	8	311 1.1×	159 0.9×	46 0.4×	54 0.7×		9	473
Douglass K. Hawes United States	11	120 0.4×	200 1.1×	34 0.3×	53 0.7×	4 0.1×	25	391
James J. Zboja United States	10	386 1.3×	301 1.7×	15 0.1×	309 4.0×	2 0.0×	19	616
Nadia Zainuddin Australia	13	390 1.3×	233 1.3×	24 0.2×	188 2.4×	2 0.0×	32	591
D. Israel India	10	295 1.0×	250 1.4×	48 0.4×	83 1.1×		19	469
Jesse N. Moore United States	7	159 0.6×	199 1.1×	49 0.4×	112 1.5×		7	363
Richard P. Coleman	6	157 0.5×	185 1.0×	43 0.4×	42 0.5×	2 0.0×	7	403

Countries citing papers authored by Alan J. Greco

Since Specialization

Citations

This map shows the geographic impact of Alan J. Greco's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alan J. Greco with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alan J. Greco more than expected).

Fields of papers citing papers by Alan J. Greco

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alan J. Greco. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alan J. Greco. The network helps show where Alan J. Greco may publish in the future.

Co-authorship network of co-authors of Alan J. Greco

This figure shows the co-authorship network connecting the top 25 collaborators of Alan J. Greco. A scholar is included among the top collaborators of Alan J. Greco based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alan J. Greco. Alan J. Greco is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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19 of 19 papers shown

Greco, Alan J.. (2015). Advertising and the Elderly Consumer: A Review and Managerial Implications. 265–269. 1 indexed citations

Greco, Alan J., et al.. (2011). A Profile Of Elderly In-House Shoppers. Journal of Applied Business Research (JABR). 4(1). 180–180.

Greco, Alan J., et al.. (2003). Customer Relationship Management and E-Business: More Than a Software Solution. 24(1). 25. 46 indexed citations

Greco, Alan J., et al.. (2003). Lifestyle Marketing. Praeger eBooks. 13 indexed citations

Greco, Alan J., et al.. (1997). Supermarket Shoppers' Response to Mature Models in Point-of-Purchase Displays. Journal of Food Products Marketing. 4(3). 9–23. 1 indexed citations

Greco, Alan J., et al.. (1997). Will Older Models Turn Off Shoppers?. International Journal of Advertising. 16(1). 27–36. 22 indexed citations

Greco, Alan J., et al.. (1997). Will Older Models Turn Off Shoppers?. International Journal of Advertising. 16(1). 27–36. 27 indexed citations

Greco, Alan J., et al.. (1995). Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management. Medical Entomology and Zoology. 4 indexed citations

Greco, Alan J.. (1993). The Incidence and Portrayal of the Elderly in Television Advertising. The Journal of Marketing Theory and Practice. 2(1). 140–155. 5 indexed citations

10.

Greco, Alan J. & Linda E.Swayne. (1992). Sales Response of Elderly Consumers to Point-of-Purchase Advertising. Journal of Advertising Research. 32(5). 43–53. 6 indexed citations

11.

Greco, Alan J., et al.. (1991). Profiling Early Triers of Service Innovations: A Look atInteractive Home Video Ordering Services. Journal of Services Marketing. 5(3). 19–26. 35 indexed citations

12.

Greco, Alan J., et al.. (1990). Developing Marketing Decision Support Systems. Journal of Business and Industrial Marketing. 5(2). 27–36. 4 indexed citations

13.

Greco, Alan J., et al.. (1990). Developing Marketing Decision Support Systems in Consumer Goods Firms. Journal of Consumer Marketing. 7(1). 55–64. 4 indexed citations

14.

Greco, Alan J., et al.. (1989). Profiling the Mature Fashion-Conscious Apparel Shopper. 20(2). 7. 13 indexed citations

15.

Greco, Alan J.. (1988). REPRESENTATION OF THE ELDERLY IN ADVERTISING: CRISIS OR INCONSEQUENCE?. Journal of Services Marketing. 2(3). 27–34. 62 indexed citations

16.

Greco, Alan J.. (1987). LINKING DIMENSIONS OF THE ELDERLY MARKET TO MARKET PLANNING. Journal of Consumer Marketing. 4(2). 47–55. 20 indexed citations

17.

Capella, Louis M. & Alan J. Greco. (1987). Information sources of elderly for vacation decisions. Annals of Tourism Research. 14(1). 148–151. 101 indexed citations

18.

E.Swayne, Linda & Alan J. Greco. (1987). The Portrayal of Older Americans in Television Commercials. Journal of Advertising. 16(1). 47–54. 86 indexed citations

19.

Greco, Alan J.. (1986). THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT. Journal of Consumer Marketing. 3(4). 71–75. 36 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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