Beheruz N. Sethna
- Communication top 2%
- Sociology and Political Science top 5%
- Social Psychology top 5%
- Information Systems and Management top 5%
- Marketing top 10%
- Co-authors
- Vitaly DubrovskySara KieslerSunil HazariBlaise J. BergielJulian C. StanleyCynthia Carter BarnesYujie WeiSalil Talpade
- Topics
- Technology Adoption and User Behaviour (8 papers)Digital Marketing and Social Media (8 papers)Higher Education Research Studies (4 papers)
- Journals
- Journal of AdvertisingHuman-Computer InteractionThe Journal of Marketing Theory and Practice
- Partner nations
- United States
In The Last Decade
Beheruz N. Sethna
19 papers receiving 611 citations
Hit Papers
Peers
Comparison fields: 5 of 69
- Communication 328
- Sociology and Political Science 321
- Social Psychology 318
- Information Systems and Management 79
- Marketing 70
Countries citing papers authored by Beheruz N. Sethna
This map shows the geographic impact of Beheruz N. Sethna's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Beheruz N. Sethna with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Beheruz N. Sethna more than expected).
Fields of papers citing papers by Beheruz N. Sethna
This network shows the impact of papers produced by Beheruz N. Sethna. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Beheruz N. Sethna. The network helps show where Beheruz N. Sethna may publish in the future.
Co-authorship network of co-authors of Beheruz N. Sethna
This figure shows the co-authorship network connecting the top 25 collaborators of Beheruz N. Sethna. A scholar is included among the top collaborators of Beheruz N. Sethna based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Beheruz N. Sethna. Beheruz N. Sethna is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 21 | |
| 2 | 3 | |
| 3 | 2 | |
| 4 | 2 | |
| 5 | 24 | |
| 6 | 2 | |
| 7 | 10 | |
| 8 | 1 | |
| 9 | 42 | |
| 10 | Minorities in Higher Education: A Pipeline Problem?. | 12 |
| 11 | 12 | |
| 12 | Special Opportunities for Exceptionally Able High School Students: A Description of Eight Residential Early-College-Entrance Programs. | 11 |
| 13 | 7 | |
| 14 | The Advanced Academy of Georgia: A Unique Collaboration of High School with College. | 3 |
| 15 | 3 | |
| 16 | The Equalization Phenomenon: Status Effects in Computer-Mediated and Face-to-Face Decision-Making Groupsbreakdown → | 559 |
| 17 | 0 | |
| 18 | Research methods in marketing and management | 2 |
| 19 | 1 | |
| 20 | A control system approach to consumer behavior | 2 |
About Beheruz N. Sethna
Beheruz N. Sethna is a scholar working on Information Systems and Management, Marketing and Sociology and Political Science, having authored 21 papers that have together received 721 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Higher Education Research Studies (4 papers). The work is most often cited by research in Communication (328 citations), Social Psychology (318 citations) and Human-Computer Interaction (70 citations). Beheruz N. Sethna has collaborated with scholars based in United States. Frequent co-authors include Vitaly Dubrovsky, Sara Kiesler, Sunil Hazari, Blaise J. Bergiel, Julian C. Stanley, Cynthia Carter Barnes, Yujie Wei, Salil Talpade and Michael Bommer. Their work appears in journals such as Journal of Advertising, Human-Computer Interaction and The Journal of Marketing Theory and Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.