Rhonda W. Mack

1.1k total citations
19 papers, 768 citations indexed

About

Rhonda W. Mack is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rhonda W. Mack has authored 19 papers receiving a total of 768 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rhonda W. Mack's work include Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (5 papers). Rhonda W. Mack is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (5 papers). Rhonda W. Mack collaborates with scholars based in United States, United Kingdom and Spain. Rhonda W. Mack's co-authors include Julia E. Blose, Rene Dentiste Mueller, Bing Pan, Graeme McLean, Jennifer Brannon Barhorst, Marvin E. González, Robert E. Pitts, Adrian Palmer, John C. Crotts and Amanda J. Broderick and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Journal of Small Business Management.

In The Last Decade

Rhonda W. Mack

18 papers receiving 675 citations

Peers

Rhonda W. Mack
Comparison fields: 5 of 76
  • Marketing 397
  • Sociology and Political Science 353
  • Organizational Behavior and Human Resource Management 212
  • Information Systems and Management 157
  • Human-Computer Interaction 94
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Citations per field, relative to Rhonda W. Mack
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Citations per year, relative to Rhonda W. Mack
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Countries citing papers authored by Rhonda W. Mack

Since Specialization
Citations

This map shows the geographic impact of Rhonda W. Mack's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rhonda W. Mack with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rhonda W. Mack more than expected).

Fields of papers citing papers by Rhonda W. Mack

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rhonda W. Mack. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rhonda W. Mack. The network helps show where Rhonda W. Mack may publish in the future.

Co-authorship network of co-authors of Rhonda W. Mack

This figure shows the co-authorship network connecting the top 25 collaborators of Rhonda W. Mack. A scholar is included among the top collaborators of Rhonda W. Mack based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rhonda W. Mack. Rhonda W. Mack is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
# Work Indexed citations
1 194
2
Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective
2
3 21
4 0
5 8
6 6
7 55
8 2
9 3
10 12
11 63
12 156
13 4
14 32
15 89
16 70
17
Event Sponsorship: An Exploratory Study of Small Business Objectives, Practices, and Perceptions
39
18 2
19 10

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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