Anne Broderick

816 total citations
16 papers, 565 citations indexed

About

Anne Broderick is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Anne Broderick has authored 16 papers receiving a total of 565 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. Recurrent topics in Anne Broderick's work include Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Anne Broderick is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Anne Broderick collaborates with scholars based in United Kingdom and New Zealand. Anne Broderick's co-authors include Tony Garry, Pauline Maclaran, Paula Kluth, Douglas Biklen, Tracy Harwood, Elizabeth Parsons, Mark S. Beasley, Jamila Mustafina, Abir Hussain and Dhiya Al‐Jumeily and has published in prestigious journals such as Journal of Services Marketing, Journal of Marketing Management and Service Industries Journal.

In The Last Decade

Anne Broderick

16 papers receiving 470 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Anne Broderick United Kingdom	13	284	266	197	99	76	16	565
Douglas Amyx United States	14	267 0.9×	242 0.9×	208 1.1×	119 1.2×	39 0.5×	28	619
Larry Neale Australia	14	212 0.7×	285 1.1×	314 1.6×	194 2.0×	44 0.6×	47	692
Robin L. Snipes United States	11	261 0.9×	166 0.6×	146 0.7×	51 0.5×	64 0.8×	17	551
Brian T. Engelland United States	9	155 0.5×	188 0.7×	182 0.9×	91 0.9×	51 0.7×	18	495
Bobby C. Vaught United States	10	336 1.2×	103 0.4×	144 0.7×	121 1.2×	119 1.6×	20	656
Stephen A. Goodwin United States	10	321 1.1×	488 1.8×	351 1.8×	140 1.4×	73 1.0×	15	788
Jodie L. Ferguson United States	13	158 0.6×	340 1.3×	183 0.9×	71 0.7×	90 1.2×	20	560
Victor P. Lau Hong Kong	12	528 1.9×	184 0.7×	251 1.3×	61 0.6×	72 0.9×	14	793
Mary T. Curren United States	11	194 0.7×	285 1.1×	209 1.1×	85 0.9×	78 1.0×	18	643
Michael L. Mallin United States	15	400 1.4×	208 0.8×	202 1.0×	158 1.6×	153 2.0×	38	650

Countries citing papers authored by Anne Broderick

Since Specialization

Citations

This map shows the geographic impact of Anne Broderick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anne Broderick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anne Broderick more than expected).

Fields of papers citing papers by Anne Broderick

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anne Broderick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anne Broderick. The network helps show where Anne Broderick may publish in the future.

Co-authorship network of co-authors of Anne Broderick

This figure shows the co-authorship network connecting the top 25 collaborators of Anne Broderick. A scholar is included among the top collaborators of Anne Broderick based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Anne Broderick. Anne Broderick is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Al‐Jumeily, Dhiya, et al.. (2018). RETHINKING OUR EDUCATION TO FACE THE NEW INDUSTRY ERA. EDULEARN proceedings. 1. 6562–6571. 19 indexed citations

Broderick, Anne, et al.. (2014). Has Mumsnet changed me? SNS influence on identity adaptation and consumption. Journal of Marketing Management. 30(9-10). 1039–1057. 28 indexed citations

Maclaran, Pauline, et al.. (2010). Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management. 26(11-12). 1057–1073. 15 indexed citations

Broderick, Anne, Tony Garry, & Mark S. Beasley. (2010). The need for adaptive processes of benchmarking in small business‐to‐business services. Journal of Business and Industrial Marketing. 25(5). 324–337. 12 indexed citations

Broderick, Anne, et al.. (2008). İnternet Bankacılığında Hizmet Kalitesi : Müşteri Rolünün Önemi. 9(1). 131–147. 1 indexed citations

Harwood, Tracy, Tony Garry, & Anne Broderick. (2008). Relationship marketing : perspectives, dimensions and contexts. 18 indexed citations

Garry, Tony, et al.. (2008). Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity. Journal of Marketing Management. 24(9-10). 959–977. 14 indexed citations

Maclaran, Pauline, et al.. (2007). The Computer As 'Middle Agent': Negotiating the Meanings of Marriage on a Sikh Online Dating Site. DMU Open Research Archive (De Montfort University). 5 indexed citations

Broderick, Anne, et al.. (2003). Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers. Journal of Marketing Management. 19(5). 583–610. 56 indexed citations

10.

Broderick, Anne, et al.. (2003). Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers. Journal of Marketing Management. 19(5-6). 583–610. 49 indexed citations

11.

Broderick, Anne, et al.. (2003). Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study. Journal of Customer Behaviour. 2(1). 75–103. 13 indexed citations

12.

Broderick, Anne, et al.. (2002). Service quality in Internet banking: the importance of customer role. Marketing Intelligence & Planning. 20(6). 327–335. 128 indexed citations

13.

Biklen, Douglas, et al.. (2001). Independence, Participation, and the Meaning of Intellectual Ability. Disability & Society. 16(3). 415–429. 52 indexed citations

14.

Broderick, Anne. (1999). Role Theory and the Management of Service Encounters. Service Industries Journal. 19(2). 117–131. 73 indexed citations

15.

Broderick, Anne. (1998). Role theory, role management and service performance. Journal of Services Marketing. 12(5). 348–361. 80 indexed citations

16.

Broderick, Anne, et al.. (1994). Shopping Behaviour and Consumer Perspectives on Food Retailing: An East European Study. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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