Dan Horsky

2.3k total citations
41 papers, 1.7k citations indexed

About

Dan Horsky is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Dan Horsky has authored 41 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 25 papers in Economics and Econometrics and 18 papers in Management Science and Operations Research. Recurrent topics in Dan Horsky's work include Consumer Market Behavior and Pricing (30 papers), Economic and Environmental Valuation (15 papers) and Innovation Diffusion and Forecasting (12 papers). Dan Horsky is often cited by papers focused on Consumer Market Behavior and Pricing (30 papers), Economic and Environmental Valuation (15 papers) and Innovation Diffusion and Forecasting (12 papers). Dan Horsky collaborates with scholars based in United States, Israel and Russia. Dan Horsky's co-authors include Leonard S. Simon, Paul E. Nelson, Moshe Givon, Sanjog Misra, M. R. Rao, Marshall Freimer, Bezalel Gavish, George J. Benston, Steven S. Posavac and H. Martin Weingartner and has published in prestigious journals such as Management Science, Journal of Marketing Research and European Journal of Operational Research.

In The Last Decade

Dan Horsky

41 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Dan Horsky United States	20	913	825	745	368	171	41	1.7k
Ambar G. Rao United States	19	1.0k 1.1×	743 0.9×	470 0.6×	437 1.2×	248 1.5×	43	1.8k
Kristiaan Helsen United States	18	897 1.0×	424 0.5×	516 0.7×	631 1.7×	342 2.0×	27	1.8k
Naufel J. Vilcassim United States	24	1.6k 1.7×	507 0.6×	1.1k 1.4×	536 1.5×	128 0.7×	45	2.1k
Ram C. Rao United States	26	1.4k 1.5×	707 0.9×	750 1.0×	707 1.9×	293 1.7×	65	2.2k
Imran S. Currim United States	29	1.5k 1.6×	384 0.5×	933 1.3×	305 0.8×	388 2.3×	56	2.6k
Randall L. Schultz United States	18	690 0.8×	478 0.6×	345 0.5×	384 1.0×	213 1.2×	38	1.6k
B. P. S. Murthi United States	17	718 0.8×	443 0.5×	419 0.6×	427 1.2×	419 2.5×	37	1.8k
Richard A. Briesch United States	13	1.4k 1.5×	320 0.4×	559 0.8×	256 0.7×	255 1.5×	23	1.7k
Ulrich Doraszelski United States	22	464 0.5×	416 0.5×	1.3k 1.8×	391 1.1×	165 1.0×	43	1.8k
Kalyan Chatterjee United States	20	256 0.3×	1.3k 1.5×	1.2k 1.6×	253 0.7×	133 0.8×	70	2.0k

Countries citing papers authored by Dan Horsky

Since Specialization

Citations

This map shows the geographic impact of Dan Horsky's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dan Horsky with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dan Horsky more than expected).

Fields of papers citing papers by Dan Horsky

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dan Horsky. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dan Horsky. The network helps show where Dan Horsky may publish in the future.

Co-authorship network of co-authors of Dan Horsky

This figure shows the co-authorship network connecting the top 25 collaborators of Dan Horsky. A scholar is included among the top collaborators of Dan Horsky based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dan Horsky. Dan Horsky is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Horsky, Dan, et al.. (2012). Incorporating State Dependence in Aggregate Brand-level Demand Models. 6 indexed citations

Misra, Sanjog, et al.. (2012). Disentangling Preferences and Learning in Brand Choice Models. Marketing Science. 31(1). 115–137. 53 indexed citations

Horsky, Dan, et al.. (2011). Advertising Agency Selection Contest with Partial Reimbursements of Participation Costs. SSRN Electronic Journal. 1 indexed citations

Horsky, Dan & Marshall Freimer. (2010). Periodic Advertising Pulsing in a Competitive Market. SSRN Electronic Journal. 4 indexed citations

Draganska, Michaela, Sanjog Misra, Vı́ctor Aguirregabiria, et al.. (2008). Discrete choice models of firms’ strategic decisions. Marketing Letters. 19(3-4). 399–416. 17 indexed citations

Horsky, Dan, Sanjog Misra, & Paul E. Nelson. (2006). Observed and Unobserved Preference Heterogeneity in Brand-Choice Models. Marketing Science. 25(4). 322–335. 79 indexed citations

Allenby, Greg M., Joel Huber, Thomas C. Eagle, et al.. (2005). Adjusting Choice Models to Better Predict Market Behavior. Marketing Letters. 16(3-4). 197–208. 59 indexed citations

Horsky, Dan, Paul E. Nelson, & Steven S. Posavac. (2003). Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice. SSRN Electronic Journal. 12 indexed citations

Givon, Moshe & Dan Horsky. (1994). Intertemporal aggregation of heterogeneous consumers. European Journal of Operational Research. 76(2). 273–282. 1 indexed citations

10.

Horsky, Dan & Paul E. Nelson. (1992). New Brand Positioning and Pricing in an Oligopolistic Market. Marketing Science. 11(2). 133–153. 83 indexed citations

11.

Benston, George J. & Dan Horsky. (1992). The relationship between the demand and supply of home financing and neighborhood characteristics: An empirical study of mortgage redlining. Journal of Financial Services Research. 5(3). 235–260. 30 indexed citations

12.

Givon, Moshe & Dan Horsky. (1990). Untangling the Effects of Purchase Reinforcement and Advertising Carryover. Marketing Science. 9(2). 171–187. 80 indexed citations

13.

Horsky, Dan, et al.. (1988). Dynamic Advertising Strategies of Competing Durable Good Producers. Marketing Science. 7(4). 356–367. 33 indexed citations

14.

Givon, Moshe & Dan Horsky. (1985). Homogeneity and heterogeneity in stochastic models of brand choice behavior. International Journal of Research in Marketing. 2(4). 263–272. 7 indexed citations

15.

Horsky, Dan & M. R. Rao. (1984). Estimation of Attribute Weights from Preference Comparisons. Management Science. 30(7). 801–822. 70 indexed citations

16.

Gavish, Bezalel, et al.. (1983). An Approach to the Optimal Positioning of a New Product. Management Science. 29(11). 1277–1297. 72 indexed citations

17.

Gould, John, Dan Horsky, Albert Madansky, & Subrata K. Sen. (1980). Interfaces Between Marketing and Economics: Prefatory Note. The Journal of Business. 53(S3). S1–S1. 2 indexed citations

18.

Givon, Moshe & Dan Horsky. (1979). Application of a Composite Stochastic Model of Brand Choice. Journal of Marketing Research. 16(2). 258–267. 24 indexed citations

19.

Benston, George J., Dan Horsky, & H. Martin Weingartner. (1978). An empirical study of mortgage redlining. 18 indexed citations

20.

Horsky, Dan. (1977). An Empirical Analysis of the Optimal Advertising Policy. Management Science. 23(10). 1037–1049. 67 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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