Run Ren

Embracing artificial intelligence (AI) with job crafting: Exploring trickle-down effect and employees’ outcomes

The effect of different types of virtual influencers on consumers’ emotional attachment

Fairness heuristics and substitutability effects: Inferring the fairness of outcomes, procedures, and interpersonal treatment when employees lack clear information.

The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction