Standout Papers

Do Norms Matter in Marketing Relationships? 1988 2026 2000 2013 1.7k
  1. Do Norms Matter in Marketing Relationships? (1992)
    Jan B. Heide, George John Journal of Marketing
  2. Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships (1990)
    Jan B. Heide, George John Journal of Marketing Research
  3. Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships (1990)
    Thomas G. Noordewier, George John et al. Journal of Marketing
  4. The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels (1988)
    Jan B. Heide, George John Journal of Marketing
  5. Do Norms Matter in Marketing Relationships? (1992)
    Jan B. Heide, George John Journal of Marketing
  6. An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel (1984)
    George John Journal of Marketing Research
  7. Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships (1990)
    Jan B. Heide, George John Journal of Marketing Research
  8. Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships (1990)
    Thomas G. Noordewier, George John et al. Journal of Marketing

Immediate Impact

6 by Nobel laureates 196 standout
Sub-graph 1 of 10

Citing Papers

A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 Standout
Understanding Responses to Supply Chain Disruptions: Insights from Information Processing and Resource Dependence Perspectives
2011 Standout
65 intermediate papers

Works of George John being referenced

The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels
1988 Standout
The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels
1988
and 16 more

Author Peers

Author Last Decade Papers Cites
George John 7739 3061 1258 5647 4608 62 12.7k
Jan B. Heide 10746 3861 1521 7291 6170 56 17.2k
Erin Anderson 8813 3464 1777 7324 3822 63 15.6k
Nirmalya Kumar 4889 3499 722 6270 2755 58 10.9k
Gary L. Frazier 4713 2363 725 4257 2356 53 8.2k
Louis W. Stern 4434 2274 737 3870 2105 75 8.4k
Robert E. Spekman 5579 1837 465 3535 3790 86 9.4k
Frederick E. Webster 6827 5791 870 6565 1861 79 13.9k
Raymond E. Miles 7427 1104 1348 3239 2659 63 12.8k
F. Robert Dwyer 5205 4350 503 7340 2643 42 11.6k
Charles C. Snow 9821 1528 1830 4030 3212 80 16.6k

All Works

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Rankless by CCL
2026