Standout Papers

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude 2003 2026 2010 2018 1.5k
  1. Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)
    Kevin E. Voss, Eric R. Spangenberg et al. Journal of Marketing Research
  2. Brand authenticity: An integrative framework and measurement scale (2014)
    Felicitas Morhart, Lucia Malär et al. Journal of Consumer Psychology

Immediate Impact

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Citing Papers

The differential impact of climate interventions along the political divide in 60 countries
2024 Standout
The authentic virtual influencer: Authenticity manifestations in the metaverse
2023 Standout
10 intermediate papers

Works of Bianca Grohmann being referenced

Brand authenticity: An integrative framework and measurement scale
2014 Standout
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
2003 Standout
and 3 more

Author Peers

Author Last Decade Papers Cites
Bianca Grohmann 2917 1690 616 1023 43 4.2k
Lars Bergkvist 1847 1822 522 925 36 3.8k
Robert E. Burnkrant 2290 2192 661 801 40 4.1k
Robin A. Coulter 2384 1589 736 1055 56 3.6k
Michael R. Solomon 2699 1611 464 991 53 4.1k
Margaret C. Campbell 3485 2270 554 971 30 4.8k
Xavier Drèze 3556 1623 416 868 37 4.7k
S. Ratneshwar 2415 1494 608 773 55 3.7k
Pamela M. Homer 3418 2453 990 1096 43 5.2k
Alice M. Tybout 3580 2320 883 1277 54 5.8k
H. Rao Unnava 2165 1620 588 662 48 3.3k

All Works

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2026