Immediate Impact
65 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Bashar S. Gammoh being referenced
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery
2018
Predicting the effectiveness of celebrity endorsements using the balance theory
2012
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Bashar S. Gammoh | 606 | 348 | 474 | 29 | 811 | |
| Paul Michell | 531 | 406 | 345 | 37 | 946 | |
| Michael J. Dorsch | 534 | 448 | 408 | 30 | 928 | |
| Elten Briggs | 450 | 463 | 399 | 25 | 925 | |
| Sridhar Samu | 507 | 287 | 530 | 20 | 932 | |
| Randle D. Raggio | 613 | 275 | 435 | 24 | 870 | |
| Michael Bendixen | 414 | 263 | 271 | 26 | 767 | |
| Sylvia von Wallpach | 621 | 214 | 540 | 28 | 898 | |
| Patrick Poon | 364 | 262 | 297 | 35 | 685 | |
| Pamela Kiecker | 325 | 253 | 334 | 21 | 722 | |
| Lina Xiong | 432 | 439 | 541 | 35 | 919 |
All Works
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