Chris Macrae

1.2k total citations
22 papers, 751 citations indexed

About

Chris Macrae is a scholar working on Strategy and Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Chris Macrae has authored 22 papers receiving a total of 751 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Strategy and Management, 5 papers in Marketing and 3 papers in Sociology and Political Science. Recurrent topics in Chris Macrae's work include Marketing and Advertising Strategies (3 papers), Innovation and Knowledge Management (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Chris Macrae is often cited by papers focused on Marketing and Advertising Strategies (3 papers), Innovation and Knowledge Management (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Chris Macrae collaborates with scholars based in United Kingdom. Chris Macrae's co-authors include Mark Uncles and has published in prestigious journals such as Journal of Marketing Management, Journal of Product & Brand Management and Journal of Brand Management.

In The Last Decade

Chris Macrae

22 papers receiving 657 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Chris Macrae United Kingdom 10 506 333 226 211 40 22 751
Sak Onkvisit United States 12 410 0.8× 234 0.7× 193 0.9× 193 0.9× 44 1.1× 24 672
Lu Qu United States 3 480 0.9× 320 1.0× 217 1.0× 149 0.7× 22 0.6× 4 680
Sydney Roslow United States 13 378 0.7× 140 0.4× 188 0.8× 108 0.5× 60 1.5× 29 573
Gregory Elliott Australia 8 373 0.7× 162 0.5× 269 1.2× 136 0.6× 15 0.4× 21 621
Mahesh N. Shankarmahesh United States 8 408 0.8× 285 0.9× 149 0.7× 131 0.6× 44 1.1× 8 674
Joel Rubinson United States 10 525 1.0× 317 1.0× 309 1.4× 74 0.4× 35 0.9× 18 716
Yves Évrard France 11 306 0.6× 228 0.7× 217 1.0× 74 0.4× 17 0.4× 21 625
Carolyn Costley New Zealand 11 470 0.9× 339 1.0× 157 0.7× 88 0.4× 37 0.9× 20 717
Fernando Fastoso United Kingdom 15 390 0.8× 314 0.9× 131 0.6× 219 1.0× 40 1.0× 20 685
Rama Yelkur United States 12 390 0.8× 272 0.8× 157 0.7× 61 0.3× 54 1.4× 24 580

Countries citing papers authored by Chris Macrae

Since Specialization
Citations

This map shows the geographic impact of Chris Macrae's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chris Macrae with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chris Macrae more than expected).

Fields of papers citing papers by Chris Macrae

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chris Macrae. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chris Macrae. The network helps show where Chris Macrae may publish in the future.

Co-authorship network of co-authors of Chris Macrae

This figure shows the co-authorship network connecting the top 25 collaborators of Chris Macrae. A scholar is included among the top collaborators of Chris Macrae based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chris Macrae. Chris Macrae is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Macrae, Chris. (2002). Right Side Up - Building Brands in the Age of the Organised Consumer. Journal of Brand Management. 9(3). 215–217. 5 indexed citations
2.
Macrae, Chris. (2000). ‘Trust — the social virtues and the creation of prosperity’. Journal of Brand Management. 7(4). 309–309. 8 indexed citations
3.
Macrae, Chris. (2000). Branding in Asia: The creation, development and management of Asian brands for the global market. Journal of Brand Management. 8(1). 79–81. 22 indexed citations
4.
Macrae, Chris. (2000). ‘Benetton — the family, the business and the brand’. Journal of Brand Management. 7(4). 307–308. 1 indexed citations
5.
Macrae, Chris. (2000). Opinion Piece: Chartering interactive marketing's 21st century. 1(3). 237–242. 1 indexed citations
6.
Macrae, Chris. (1999). Brand Reality Editorial. Journal of Marketing Management. 15(1-3). 1–24. 36 indexed citations
7.
Macrae, Chris. (1999). Mini Cases on Brand Reality. Journal of Marketing Management. 15(1-3). 107–116. 5 indexed citations
8.
Macrae, Chris. (1998). ‘Building, measuring and managing brand equity’. Journal of Brand Management. 6(2). 142–143. 192 indexed citations
9.
Macrae, Chris. (1998). ‘Strategic brand management’. Journal of Brand Management. 5(6). 457–459. 353 indexed citations
10.
Macrae, Chris. (1998). Valuing the future of the brand learning organisation. Journal of Brand Management. 5(4). 290–302. 2 indexed citations
11.
Macrae, Chris. (1996). An invitation from MELNET96 to contribute to the ‘brand learning organisation’. Journal of Brand Management. 3(4). 226–240. 3 indexed citations
12.
Macrae, Chris. (1996). New marketing — learning to lead, and leading to learn. Journal of Brand Management. 4(3). 148–154. 1 indexed citations
13.
Macrae, Chris. (1996). The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts'. 1 indexed citations
14.
Macrae, Chris. (1996). Re‐thinking brand management: the role of “brand chartering”. Marketing Intelligence & Planning. 14(7). 46–55. 7 indexed citations
15.
Macrae, Chris. (1995). ‘Corporate Reputations’. Journal of Brand Management. 2(5). 329–331. 22 indexed citations
16.
Uncles, Mark, et al.. (1995). Brand architecture: Reconfiguring organisations for effective brand management. Journal of Brand Management. 3(2). 81–92. 17 indexed citations
17.
Macrae, Chris. (1994). Brand benchmarking applied to global branding processes. Journal of Brand Management. 1(5). 289–302. 4 indexed citations
18.
Macrae, Chris. (1994). ‘Branding in Action: Cases and Strategies for Profitable Brand Management’. Journal of Brand Management. 1(4). 263–264. 19 indexed citations
19.
Macrae, Chris, et al.. (1993). Brand reengineering — why and how?. Journal of Brand Management. 1(2). 81–89. 1 indexed citations
20.
Macrae, Chris. (1991). World Class Brands. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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