Zheyin Gu

13 papers and 301 indexed citations i.

About

Zheyin Gu is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Zheyin Gu has authored 13 papers receiving a total of 301 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Zheyin Gu’s work include Consumer Market Behavior and Pricing (11 papers), Consumer Retail Behavior Studies (6 papers) and Digital Marketing and Social Media (4 papers). Zheyin Gu is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Consumer Retail Behavior Studies (6 papers) and Digital Marketing and Social Media (4 papers). Zheyin Gu collaborates with scholars based in United States and China. Zheyin Gu's co-authors include Giri Kumar Tayi, Ying Xie, Yunchuan Liu, Sha Yang, Jeffrey D. Shulman, Xuying Zhao and D. J. Wu and has published in prestigious journals such as Management Science, Journal of Marketing Research and MIS Quarterly.

In The Last Decade

Co-authorship network of co-authors of Zheyin Gu i

Fields of papers citing papers by Zheyin Gu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zheyin Gu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zheyin Gu. The network helps show where Zheyin Gu may publish in the future.

Countries citing papers authored by Zheyin Gu

Since Specialization
Citations

This map shows the geographic impact of Zheyin Gu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zheyin Gu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zheyin Gu more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026