Zheyin Gu

444 total citations
14 papers, 325 citations indexed

About

Zheyin Gu is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Zheyin Gu has authored 14 papers receiving a total of 325 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 6 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Zheyin Gu's work include Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (6 papers) and Digital Marketing and Social Media (4 papers). Zheyin Gu is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (6 papers) and Digital Marketing and Social Media (4 papers). Zheyin Gu collaborates with scholars based in United States and China. Zheyin Gu's co-authors include Giri Kumar Tayi, Ying Xie, Yunchuan Liu, Sha Yang, Xuying Zhao, Jeffrey D. Shulman, D. J. Wu and Rachel R. Chen and has published in prestigious journals such as Management Science, Journal of Marketing Research and MIS Quarterly.

In The Last Decade

Zheyin Gu

13 papers receiving 306 citations

Peers

Zheyin Gu

MARKE

SM

MIS

MSOR

SPS

Vineet Kumar United States

Hao Zhao United States

Jianheng Zhou China

Fabio Ancarani Italy

Milan Jocevski Sweden

Manh‐Hoang Do Taiwan

Pranav Jindal United States

Nawel Amrouche United States

Andrea Rossi United States

Kevin L. Webb United States

Vineet Kumar United States

Zheyin Gu

212 ×0.8

MARKE

126 ×1.2

SM

64 ×0.6

MIS

56 ×0.8

MSOR

67 ×1.1

SPS

Citations per year, relative to Zheyin Gu Zheyin Gu (= 1×) peers Vineet Kumar

Countries citing papers authored by Zheyin Gu

Since Specialization

Citations

This map shows the geographic impact of Zheyin Gu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zheyin Gu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zheyin Gu more than expected).

Fields of papers citing papers by Zheyin Gu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zheyin Gu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zheyin Gu. The network helps show where Zheyin Gu may publish in the future.

Co-authorship network of co-authors of Zheyin Gu

This figure shows the co-authorship network connecting the top 25 collaborators of Zheyin Gu. A scholar is included among the top collaborators of Zheyin Gu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zheyin Gu. Zheyin Gu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

1.

Gu, Zheyin, et al.. (2025). Vertical Competition on a Common Platform. Marketing Science. 45(1). 175–188.

2.

Gu, Zheyin, Xuying Zhao, & D. J. Wu. (2024). A Model of Shoppertainment Live Streaming. Management Science. 71(8). 6816–6835. 10 indexed citations

3.

Gu, Zheyin & Xuying Zhao. (2024). Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?. Information Systems Research. 35(4). 1785–1801. 4 indexed citations

4.

Shulman, Jeffrey D. & Zheyin Gu. (2023). Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment. Marketing Science. 43(1). 73–91. 6 indexed citations

5.

Gu, Zheyin & Giri Kumar Tayi. (2023). Consumer self‐design and brand competition. Production and Operations Management. 32(8). 2420–2437. 6 indexed citations

6.

Gu, Zheyin, et al.. (2022). Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market. Information Systems Research. 34(2). 553–569. 6 indexed citations

7.

Gu, Zheyin & Yunchuan Liu. (2018). Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?. Quantitative Marketing and Economics. 16(4). 441–472. 3 indexed citations

8.

Gu, Zheyin & Giri Kumar Tayi. (2017). Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies1. MIS Quarterly. 41(2). 583–606. 94 indexed citations

9.

Gu, Zheyin & Giri Kumar Tayi. (2015). Consumer mending and online retailer fit-uncertainty mitigating strategies. Quantitative Marketing and Economics. 13(3). 251–282. 27 indexed citations

10.

Gu, Zheyin & Giri Kumar Tayi. (2015). Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products. Information Systems Research. 26(2). 456–468. 23 indexed citations

11.

Gu, Zheyin & Yunchuan Liu. (2013). Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. SSRN Electronic Journal. 2 indexed citations

12.

Gu, Zheyin & Yunchuan Liu. (2013). Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Marketing Science. 32(4). 652–668. 44 indexed citations

13.

Gu, Zheyin & Ying Xie. (2012). Facilitating Fit Revelation in the Competitive Market. Management Science. 59(5). 1196–1212. 77 indexed citations

14.

Gu, Zheyin & Sha Yang. (2010). Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing. Journal of Marketing Research. 47(6). 1100–1113. 23 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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