Zheyin Gu

25 total papers · 430 total citations
14 papers, 321 citations indexed

About

Zheyin Gu is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Zheyin Gu has authored 14 papers receiving a total of 321 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 6 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Zheyin Gu's work include Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (6 papers) and Digital Platforms and Economics (4 papers). Zheyin Gu is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (6 papers) and Digital Platforms and Economics (4 papers). Zheyin Gu collaborates with scholars based in United States and China. Zheyin Gu's co-authors include Giri Kumar Tayi, Ying Xie, Yunchuan Liu, Sha Yang, Xuying Zhao, D. J. Wu, Jeffrey D. Shulman and Rachel R. Chen and has published in prestigious journals such as Management Science, Journal of Marketing Research and MIS Quarterly.

In The Last Decade

Zheyin Gu

13 papers receiving 305 citations

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Zheyin Gu 271 105 102 65 63 14 321
Vineet Kumar 210 0.8× 126 1.2× 64 0.6× 56 0.9× 66 1.0× 23 301
Hao Zhao 212 0.8× 96 0.9× 50 0.5× 83 1.3× 53 0.8× 10 304
Olivier Rubel 168 0.6× 78 0.7× 123 1.2× 50 0.8× 103 1.6× 14 334
Chuan He 227 0.8× 143 1.4× 93 0.9× 92 1.4× 50 0.8× 17 335
Sharan Jagpal 207 0.8× 89 0.8× 40 0.4× 76 1.2× 71 1.1× 15 358
Qiaowei Shen 177 0.7× 133 1.3× 35 0.3× 51 0.8× 74 1.2× 14 310
Xinlei Chen 195 0.7× 68 0.6× 47 0.5× 46 0.7× 77 1.2× 15 333
Jean‐Marie Choffray 193 0.7× 119 1.1× 60 0.6× 73 1.1× 43 0.7× 25 365
Olga Perdikaki 193 0.7× 92 0.9× 168 1.6× 65 1.0× 25 0.4× 13 360
Eli Snir 130 0.5× 123 1.2× 104 1.0× 130 2.0× 39 0.6× 13 301

Countries citing papers authored by Zheyin Gu

Since Specialization
Citations

This map shows the geographic impact of Zheyin Gu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zheyin Gu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zheyin Gu more than expected).

Fields of papers citing papers by Zheyin Gu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zheyin Gu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zheyin Gu. The network helps show where Zheyin Gu may publish in the future.

Co-authorship network of co-authors of Zheyin Gu

This figure shows the co-authorship network connecting the top 25 collaborators of Zheyin Gu. A scholar is included among the top collaborators of Zheyin Gu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zheyin Gu. Zheyin Gu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026