Yunchuan Liu

1.4k total citations
52 papers, 1.1k citations indexed

About

Yunchuan Liu is a scholar working on Marketing, Electrical and Electronic Engineering and Strategy and Management. According to data from OpenAlex, Yunchuan Liu has authored 52 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 18 papers in Electrical and Electronic Engineering and 15 papers in Strategy and Management. Recurrent topics in Yunchuan Liu's work include Consumer Market Behavior and Pricing (19 papers), Merger and Competition Analysis (12 papers) and Digital Platforms and Economics (11 papers). Yunchuan Liu is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Merger and Competition Analysis (12 papers) and Digital Platforms and Economics (11 papers). Yunchuan Liu collaborates with scholars based in United States, China and Singapore. Yunchuan Liu's co-authors include Z. John Zhang, Nicholas C. Petruzzi, Hongyan Shi, Rajeev K. Tyagi, Dilip Chhajed, Сунил Гупта, Zheyin Gu, Tianqin Shi, Anthony Dukes and Zhixi Wan and has published in prestigious journals such as Nano Letters, Management Science and European Journal of Operational Research.

In The Last Decade

Yunchuan Liu

48 papers receiving 1.1k citations

Peers

Yunchuan Liu
Comparison fields: 5 of 83
  • Marketing 650
  • Management Information Systems 599
  • Strategy and Management 573
  • Economics and Econometrics 188
  • Management Science and Operations Research 177
Replace Xiuli He with:
Xiuli He United States
Qinglong Gou China
Pengwen Hou China
Nina Yan China
Sang-Hyun Kim United States
Xiaoyan Xu China
Kyle Cattani United States
Ruxian Wang United States
Bin Dan China
Xiuli He United States View profile →
Citations per field, relative to Yunchuan Liu
Yunchuan Liu · 1×
Citations per year, relative to Yunchuan Liu
Yunchuan Liu · 1×

Countries citing papers authored by Yunchuan Liu

Since Specialization
Citations

This map shows the geographic impact of Yunchuan Liu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yunchuan Liu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yunchuan Liu more than expected).

Fields of papers citing papers by Yunchuan Liu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yunchuan Liu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yunchuan Liu. The network helps show where Yunchuan Liu may publish in the future.

Co-authorship network of co-authors of Yunchuan Liu

This figure shows the co-authorship network connecting the top 25 collaborators of Yunchuan Liu. A scholar is included among the top collaborators of Yunchuan Liu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yunchuan Liu. Yunchuan Liu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 7
2 7
3 0
4 6
5 1
6 1
7 2
8 2
9 1
10 28
11 1
12 7
13 25
14
Development of guarded heat plate thermal conductivity measuring apparatus
1
15 15
16
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
2
17
Can Commonality Relieve Cannibalization in Product Line Design
1
18 193
19
Note on Self-Restraint as an Online Entry-Deterrence Strategy
1
20
The Benefits of Personalized Pricing in a Channel
8

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026