Yousra Asaad
- Sociology and Political Science top 5%
- Marketing top 2%
- Information Systems and Management top 2%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Co-authors
- Yang YangYogesh K. DwivediYichuan WangRaffaele FilieriAdrian PalmerNicole Koenig‐LewisT.C. MelewarDorothy Yen
- Topics
- Digital Marketing and Social Media (5 papers)Technology Adoption and User Behaviour (3 papers)Higher Education Governance and Development (3 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- United KingdomFranceGermany
In The Last Decade
Yousra Asaad
16 papers receiving 845 citations
Hit Papers
Peers
Comparison fields: 5 of 80
- Sociology and Political Science 455
- Marketing 379
- Information Systems and Management 234
- Organizational Behavior and Human Resource Management 160
- Strategy and Management 151
Countries citing papers authored by Yousra Asaad
This map shows the geographic impact of Yousra Asaad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yousra Asaad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yousra Asaad more than expected).
Fields of papers citing papers by Yousra Asaad
This network shows the impact of papers produced by Yousra Asaad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yousra Asaad. The network helps show where Yousra Asaad may publish in the future.
Co-authorship network of co-authors of Yousra Asaad
This figure shows the co-authorship network connecting the top 25 collaborators of Yousra Asaad. A scholar is included among the top collaborators of Yousra Asaad based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yousra Asaad. Yousra Asaad is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 12 | |
| 2 | 3 | |
| 3 | 0 | |
| 4 | 28 | |
| 5 | 17 | |
| 6 | 11 | |
| 7 | 98 | |
| 8 | 148 | |
| 9 | 56 | |
| 10 | Examining the impact of gamification on intention of engagement and brand attitude in the marketing contextbreakdown → | 317 |
| 11 | 61 | |
| 12 | 60 | |
| 13 | 19 | |
| 14 | 14 | |
| 15 | 6 | |
| 16 | 38 | |
| 17 | Antecedents and consequences of market orientation in universities: Literature review and conceptual framework | 2 |
About Yousra Asaad
Yousra Asaad is a scholar working on Neuropsychology and Physiological Psychology, Marketing and Information Systems and Management, having authored 17 papers that have together received 890 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Higher Education Governance and Development (3 papers). The work is most often cited by research in Marketing (379 citations), Information Systems and Management (234 citations) and Organizational Behavior and Human Resource Management (160 citations). Yousra Asaad has collaborated with scholars based in United Kingdom, France and Germany. Frequent co-authors include Yang Yang, Yogesh K. Dwivedi, Yichuan Wang, Raffaele Filieri, Adrian Palmer, Nicole Koenig‐Lewis, T.C. Melewar, Dorothy Yen, Suraksha Gupta and Pantea Foroudi. Their work appears in journals such as Journal of Business Research, Computers in Human Behavior and Journal of Travel Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.