Yousra Asaad

1.2k total citations · 1 hit paper
17 papers, 890 citations indexed

About

Yousra Asaad is a scholar working on Sociology and Political Science, Strategy and Management and Marketing. According to data from OpenAlex, Yousra Asaad has authored 17 papers receiving a total of 890 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 6 papers in Strategy and Management and 4 papers in Marketing. Recurrent topics in Yousra Asaad's work include Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Higher Education Governance and Development (3 papers). Yousra Asaad is often cited by papers focused on Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Higher Education Governance and Development (3 papers). Yousra Asaad collaborates with scholars based in United Kingdom, France and Germany. Yousra Asaad's co-authors include Yogesh K. Dwivedi, Yang Yang, Yichuan Wang, Raffaele Filieri, Adrian Palmer, Nicole Koenig‐Lewis, T.C. Melewar, Dorothy Yen, Suraksha Gupta and Pantea Foroudi and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Travel Research.

In The Last Decade

Yousra Asaad

16 papers receiving 845 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Examining the impact of gamification on intention of engagement and brand attitude in the marketing context

2017 317 citations Yang Yang, Yousra Asaad et al. Computers in Human Behavior profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yousra Asaad United Kingdom	12	455	379	234	160	151	17	890
Martin P. Fritze Germany	9	430 0.9×	416 1.1×	176 0.8×	156 1.0×	79 0.5×	18	849
Mohamed Abou‐Shouk Egypt	17	551 1.2×	221 0.6×	267 1.1×	164 1.0×	89 0.6×	38	869
Ana Isabel Polo Peña Spain	20	688 1.5×	444 1.2×	134 0.6×	304 1.9×	95 0.6×	49	1.0k
Barbara Ross Wooldridge United States	15	411 0.9×	382 1.0×	254 1.1×	207 1.3×	120 0.8×	25	922
Deborah Roberts United Kingdom	14	373 0.8×	316 0.8×	156 0.7×	131 0.8×	215 1.4×	24	837
Chang‐Hyun Jin South Korea	17	409 0.9×	326 0.9×	251 1.1×	141 0.9×	111 0.7×	52	835
Christopher Groening United States	12	178 0.4×	501 1.3×	92 0.4×	148 0.9×	338 2.2×	26	1.0k
Sita Mishra India	20	507 1.1×	775 2.0×	170 0.7×	232 1.4×	143 0.9×	72	1.2k
Bernadett Köles France	16	546 1.2×	601 1.6×	151 0.6×	217 1.4×	77 0.5×	33	1.2k
Peggy M. L. Ng Hong Kong	18	240 0.5×	188 0.5×	119 0.5×	99 0.6×	97 0.6×	57	897

Countries citing papers authored by Yousra Asaad

Since Specialization

Citations

This map shows the geographic impact of Yousra Asaad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yousra Asaad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yousra Asaad more than expected).

Fields of papers citing papers by Yousra Asaad

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yousra Asaad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yousra Asaad. The network helps show where Yousra Asaad may publish in the future.

Co-authorship network of co-authors of Yousra Asaad

This figure shows the co-authorship network connecting the top 25 collaborators of Yousra Asaad. A scholar is included among the top collaborators of Yousra Asaad based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yousra Asaad. Yousra Asaad is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

17 of 17 papers shown

Mahmoud, Ali B., Leonora Fuxman, Yousra Asaad, & Konstantinos Solakis. (2024). Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach. International Journal of Contemporary Hospitality Management. 37(4). 1384–1420. 12 indexed citations

Dey, Bidit Lal, et al.. (2024). A Typology and Model of Privacy- and Security-Concerned Users’ Attitudes toward Digital Footprints and the Consequent Influence on Their Social Media Adaptation. Journal of the Association for Information Systems. 25(5). 1240–1273. 3 indexed citations

Yen, Dorothy, et al.. (2022). Understanding older people's practices when designing healthy ageing interventions. British Journal of Healthcare Management. 28(6). 1–3.

Dey, Bidit Lal, et al.. (2022). Consumers' willingness to share digital footprints on social media: the role of affective trust. Information Technology and People. 36(2). 595–625. 28 indexed citations

Yen, Dorothy, et al.. (2022). Towards a framework of healthy aging practices. Journal of Business Research. 142. 176–187. 17 indexed citations

Koenig‐Lewis, Nicole, Adrian Palmer, & Yousra Asaad. (2021). Linking engagement at cultural festivals to legacy impacts. Journal of Sustainable Tourism. 29(11-12). 1810–1831. 11 indexed citations

Gupta, Suraksha, et al.. (2020). Eco-innovation for environment and waste prevention. Journal of Business Research. 122. 627–639. 98 indexed citations

Wang, Yichuan, Yousra Asaad, & Raffaele Filieri. (2019). What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention. Journal of Travel Research. 59(4). 686–703. 148 indexed citations

Koenig‐Lewis, Nicole, Yousra Asaad, & Adrian Palmer. (2017). Sports events and interaction among spectators: examining antecedents of spectators’ value creation. European Sport Management Quarterly. 18(2). 193–215. 56 indexed citations

10.

Yang, Yang, Yousra Asaad, & Yogesh K. Dwivedi. (2017). Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior. 73. 459–469. 317 indexed citations breakdown →

11.

Palmer, Adrian, Nicole Koenig‐Lewis, & Yousra Asaad. (2016). Brand identification in higher education: A conditional process analysis. Journal of Business Research. 69(8). 3033–3040. 61 indexed citations

12.

Yu, Qionglei, Yousra Asaad, Dorothy Yen, & Suraksha Gupta. (2016). IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education. 43(1). 37–56. 60 indexed citations

13.

Asaad, Yousra, et al.. (2015). Export market orientation behavior of universities: the British scenario. Journal of Marketing for HIGHER EDUCATION. 25(1). 127–154. 19 indexed citations

14.

Koenig‐Lewis, Nicole, et al.. (2015). The Effects of Passage of Time on Alumni Recall of ‘Student Experience’. Higher Education Quarterly. 70(1). 59–80. 14 indexed citations

15.

Asaad, Yousra, et al.. (2014). Export market orientation in universities: Bridging the gap between export marketing and higher education. The Marketing Review. 14(2). 145–162. 6 indexed citations

16.

Asaad, Yousra, et al.. (2013). Universities and export market orientation: an exploratory study of UK post-92 universities. Marketing Intelligence & Planning. 31(7). 838–856. 38 indexed citations

17.

Asaad, Yousra, et al.. (2009). Antecedents and consequences of market orientation in universities: Literature review and conceptual framework. Brunel University Research Archive (BURA) (Brunel University London). 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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