Yee Choy Leong
- Strategy and Management top 5%
- Management Information Systems top 5%
- Organizational Behavior and Human Resource Management top 10%
- Marketing top 10%
- Sociology and Political Science
- Co-authors
- Murali SambasivanZainal Abidin MohamedWei Chong ChooJun‐Hwa CheahXin‐Jean LimZuraina Dato MansorMukhamad NajibMa’mun Sarma
- Topics
- Digital Marketing and Social Media (4 papers)Customer Service Quality and Loyalty (4 papers)Consumer Retail Behavior Studies (4 papers)
- Journals
- SHILAP Revista de lepidopterologíaInternational Journal of Production EconomicsJournal of Retailing and Consumer Services
- Partner nations
- MalaysiaChinaBangladesh
In The Last Decade
Yee Choy Leong
14 papers receiving 315 citations
Peers
Comparison fields: 5 of 52
- Strategy and Management 168
- Management Information Systems 95
- Organizational Behavior and Human Resource Management 71
- Marketing 63
- Sociology and Political Science 50
Countries citing papers authored by Yee Choy Leong
This map shows the geographic impact of Yee Choy Leong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yee Choy Leong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yee Choy Leong more than expected).
Fields of papers citing papers by Yee Choy Leong
This network shows the impact of papers produced by Yee Choy Leong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yee Choy Leong. The network helps show where Yee Choy Leong may publish in the future.
Co-authorship network of co-authors of Yee Choy Leong
This figure shows the co-authorship network connecting the top 25 collaborators of Yee Choy Leong. A scholar is included among the top collaborators of Yee Choy Leong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yee Choy Leong. Yee Choy Leong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 4 | |
| 3 | 12 | |
| 4 | 6 | |
| 5 | 6 | |
| 6 | 2 | |
| 7 | 1 | |
| 8 | 8 | |
| 9 | 6 | |
| 10 | 0 | |
| 11 | 2 | |
| 12 | 0 | |
| 13 | 1 | |
| 14 | 48 | |
| 15 | 29 | |
| 16 | 112 | |
| 17 | 91 |
About Yee Choy Leong
Yee Choy Leong is a scholar working on Organizational Behavior and Human Resource Management, Management of Technology and Innovation and Marketing, having authored 17 papers that have together received 329 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (4 papers). The work is most often cited by research in Strategy and Management (168 citations), Management Information Systems (95 citations) and Marketing (63 citations). Yee Choy Leong has collaborated with scholars based in Malaysia, China and Bangladesh. Frequent co-authors include Murali Sambasivan, Zainal Abidin Mohamed, Wei Chong Choo, Jun‐Hwa Cheah, Xin‐Jean Lim, Zuraina Dato Mansor, Mukhamad Najib, Ma’mun Sarma, Zhen Yan and K. M. Anwarul Islam. Their work appears in journals such as SHILAP Revista de lepidopterología, International Journal of Production Economics and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.