Yaou Hu
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
-
- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
-
- Digital Marketing and Social Media 9
- Diverse Aspects of Tourism Research 5
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 8
- Co-authors
- Hyounae Min (11 shared papers)Hyun Jeong Kim (2 shared papers)Songjun Xu (4 shared papers)Na Su (2 shared papers)Biyan Wen (2 shared papers)Xiao Zhang (1 shared paper)Wen Ji (1 shared paper)Hyun Jeong Kim (1 shared paper)
- Journals
- International Journal of Hospitality Management (6 papers)Journal of Destination Marketing & Management (3 papers)International Journal of Contemporary Hospitality Management (2 papers)Tourism Review (2 papers)Journal of Hospitality & Tourism Research (2 papers)
- Partner nations
- ChinaUnited StatesCanada
In The Last Decade
Yaou Hu
21 papers receiving 823 citations
Peers
Comparison fields: 5 of 69
- Marketing 291
- Organizational Behavior and Human Resource Management 230
- Information Systems and Management 116
- Tourism, Leisure and Hospitality Management 24
- Sociology and Political Science 502
Countries citing papers authored by Yaou Hu
This map shows the geographic impact of Yaou Hu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yaou Hu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yaou Hu more than expected).
Fields of papers citing papers by Yaou Hu
This network shows the impact of papers produced by Yaou Hu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yaou Hu. The network helps show where Yaou Hu may publish in the future.
Co-authors
The 14 scholars most cited alongside Yaou Hu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 156 | |
| 2 | 2021 | 106 | |
| 3 | 2020 | 98 | |
| 4 | 2023 | 75 | |
| 5 | 2018 | 63 | |
| 6 | 2021 | 55 | |
| 7 | 2021 | 48 | |
| 8 | 2021 | 42 | |
| 9 | 2021 | 36 | |
| 10 | 2021 | 35 | |
| 11 | 2022 | 28 | |
| 12 | 2023 | 24 | |
| 13 | 2022 | 14 | |
| 14 | 2018 | 14 | |
| 15 | 2019 | 13 | |
| 16 | 2020 | 10 | |
| 17 | 2022 | 9 | |
| 18 | 2025 | 8 | |
| 19 | 2023 | 5 | |
| 20 | 2024 | 1 |
About Yaou Hu
Yaou Hu is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Artificial Intelligence and Social Psychology, having authored 23 papers that have together received 841 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (6 papers), Diverse Aspects of Tourism Research (5 papers), AI in Service Interactions (5 papers), Job Satisfaction and Organizational Behavior (3 papers), Technology Adoption and User Behaviour (3 papers) and Media, Gender, and Advertising (2 papers). The work is most often cited by research in Marketing (291 citations), Organizational Behavior and Human Resource Management (230 citations), Information Systems and Management (116 citations), Tourism, Leisure and Hospitality Management (24 citations) and Sociology and Political Science (502 citations). Yaou Hu has collaborated with scholars based in China, United States and Canada. Frequent co-authors include Hyounae Min, Hyun Jeong Kim, Songjun Xu, Na Su, Biyan Wen, Xiao Zhang, Wen Ji, Hyun Jeong Kim, Li Pan and Yaoqi Li. Their work appears in journals such as International Journal of Hospitality Management, Journal of Destination Marketing & Management, International Journal of Contemporary Hospitality Management, Tourism Review and Journal of Hospitality & Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.