YooHee Hwang

1.1k total citations
40 papers, 809 citations indexed

About

YooHee Hwang is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, YooHee Hwang has authored 40 papers receiving a total of 809 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 21 papers in Sociology and Political Science and 17 papers in Social Psychology. Recurrent topics in YooHee Hwang's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (8 papers). YooHee Hwang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (8 papers). YooHee Hwang collaborates with scholars based in Hong Kong, United States and South Korea. YooHee Hwang's co-authors include Anna S. Mattila, Xingyu Wang, Choong‐Ki Lee, Yvette Reisinger, Hak Jun Song, Joongwon Shin, Priyanko Guchait, Xiaolin Shi, Seongseop Kim and Sungwoo Choi and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Journal of Travel Research.

In The Last Decade

YooHee Hwang

36 papers receiving 781 citations

Peers

YooHee Hwang

SPS

MARKE

OBHRM

Marissa Orlowski United States

Lisa Slevitch United States

Valeriya Shapoval United States

Andrea Groeppel‐Klein Germany

Karen V. Fernandez New Zealand

Osman Ahmed El‐Said Egypt

Heejung Ro United States

Jano Jiménez‐Barreto Spain

Wee-Kheng Tan Taiwan

Yuansi Hou China

Marissa Orlowski United States

YooHee Hwang

448 ×1.0

SPS

222 ×0.6

MARKE

295 ×1.2

OBHRM

171 ×1.0

48 ×0.6

Citations per year, relative to YooHee Hwang YooHee Hwang (= 1×) peers Marissa Orlowski

Countries citing papers authored by YooHee Hwang

Since Specialization

Citations

This map shows the geographic impact of YooHee Hwang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by YooHee Hwang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites YooHee Hwang more than expected).

Fields of papers citing papers by YooHee Hwang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by YooHee Hwang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by YooHee Hwang. The network helps show where YooHee Hwang may publish in the future.

Co-authorship network of co-authors of YooHee Hwang

This figure shows the co-authorship network connecting the top 25 collaborators of YooHee Hwang. A scholar is included among the top collaborators of YooHee Hwang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with YooHee Hwang. YooHee Hwang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Hwang, YooHee, et al.. (2025). Donate to charities or get a refund of canceled event tickets?. Journal of Sustainable Tourism. 34(3). 714–735.

Hwang, YooHee, et al.. (2025). Showing Concern for Well-Being or Creating Discomfort? The Choice of Calorie Menu Labeling in Restaurants. Journal of Hospitality & Tourism Research. 50(3). 395–410.

Hwang, YooHee, et al.. (2025). Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset. Journal of Travel & Tourism Marketing. 42(2). 194–207.

Chan, Janelle & YooHee Hwang. (2025). Trust and forgiveness in service: effects of single and double deviations with human and robot staff. Asia Pacific Journal of Tourism Research. 30(10). 1401–1414. 5 indexed citations

Hwang, YooHee, et al.. (2024). Why should we try upcycled food? An exploratory study in East Asian and Western contexts. International Journal of Hospitality Management. 123. 103908–103908. 1 indexed citations

Shin, Seunghun, YooHee Hwang, & Tae-Kyung Kim. (2024). Attributes of satisfaction and dissatisfaction with online travel experiences in peer-to-peer platforms. International Journal of Hospitality Management. 124. 103972–103972. 2 indexed citations

Hwang, YooHee, et al.. (2024). Cross-industry career mobility of hospitality and tourism graduates: Motivations and transferrable skills. Journal of Hospitality and Tourism Management. 61. 261–269. 4 indexed citations

Yang, Bi, et al.. (2024). Why and when physical cleanliness increases tourists’ payments under pay-what-you-want pricing: the mediating role of moral self-regard and the moderating role of regulatory focus. Journal of Sustainable Tourism. 33(8). 1594–1614.

Kim, Heewon, et al.. (2023). When are vivid hotel photos effective? The moderating effects of resource scarcity and brand level. International Journal of Hospitality Management. 116. 103617–103617. 9 indexed citations

10.

Yang, Bi, et al.. (2023). The role of social crowding in pay-what-you-want pricing. Annals of Tourism Research. 101. 103596–103596. 9 indexed citations

11.

Hwang, YooHee, et al.. (2022). Optimizing Handwritten Font Style to Connect With Customers. Cornell Hospitality Quarterly. 64(3). 381–395. 12 indexed citations

12.

Hwang, YooHee & Joongwon Shin. (2022). Recommend Friends for Miles: Effective Referral Marketing Strategies in Frequent Flyer Programs. International Journal of Hospitality & Tourism Administration. 25(3). 533–551. 1 indexed citations

13.

Hwang, YooHee, et al.. (2022). Applying mixed methods to explore lighter and darker shades in hybrid dark tourism experiences. Tourism Review. 78(3). 747–760. 12 indexed citations

14.

Otoo, Felix Elvis, YooHee Hwang, Seongseop Kim, & Alastair M. Morrison. (2021). Understanding the Dimensionality and Underlying Nature of Senior Overseas Travel Motivations. Journal of Hospitality & Tourism Research. 45(8). 1513–1538. 5 indexed citations

15.

Wang, Xingyu, YooHee Hwang, & Priyanko Guchait. (2021). When Robot (Vs. Human) Employees Say “Sorry” Following Service Failure. International Journal of Hospitality & Tourism Administration. 24(4). 540–562. 34 indexed citations

16.

Hwang, YooHee, Xingyu Wang, & Ayşın Paşamehmetoğlu. (2021). Customer online reviews and hospitality employees’ helping behavior: moderating roles of self-efficacy and moral identity. International Journal of Contemporary Hospitality Management. 33(5). 1461–1481. 29 indexed citations

17.

Hwang, YooHee & Donna Quadri-Felitti. (2021). A quest for the healthy lifestyle and learning experiences in olive oil tourism. Journal of Tourism and Cultural Change. 20(4). 499–515. 15 indexed citations

18.

Hwang, YooHee & Joongwon Shin. (2021). Diners’ responses to talent vs. effort of restaurant employees. International Journal of Hospitality Management. 96. 102958–102958. 11 indexed citations

19.

Hwang, YooHee & Anna S. Mattila. (2018). Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity. Journal of Travel Research. 58(8). 1302–1316. 11 indexed citations

20.

Song, Hak Jun, et al.. (2014). The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory. Journal of Travel & Tourism Marketing. 32(4). 401–415. 211 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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