Yan Heng
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
Papers in
-
- Organic Food and Agriculture 15
- Horticultural and Viticultural Research 2
-
- Economic and Environmental Valuation 6
- Economics of Agriculture and Food Markets 5
- Co-authors
- Zhifeng Gao (8 shared papers)Xuqi Chen (2 shared papers)Lisa House (12 shared papers)Erpeng Wang (3 shared papers)Hikaru Hanawa Peterson (4 shared papers)Xianghong Li (2 shared papers)Siew Hoon Lim (2 shared papers)Junwook Chi (1 shared paper)
- Journals
- Agribusiness (2 papers)Transportation Research Part D Transport and Environment (1 paper)Frontiers in Psychology (1 paper)Journal of Integrative Agriculture (1 paper)British Food Journal (1 paper)
- Partner nations
- United StatesChinaMalaysia
In The Last Decade
Yan Heng
26 papers receiving 417 citations
Peers
Comparison fields: 5 of 84
- Marketing 132
- Tourism, Leisure and Hospitality Management 17
- Business and International Management 14
- Information Systems and Management 38
- Food Science 95
Countries citing papers authored by Yan Heng
This map shows the geographic impact of Yan Heng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yan Heng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yan Heng more than expected).
Fields of papers citing papers by Yan Heng
This network shows the impact of papers produced by Yan Heng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yan Heng. The network helps show where Yan Heng may publish in the future.
Co-authors
The 16 scholars most cited alongside Yan Heng, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 122 | |
| 2 | 2013 | 68 | |
| 3 | 2019 | 56 | |
| 4 | 2019 | 41 | |
| 5 | 2021 | 26 | |
| 6 | 2018 | 17 | |
| 7 | 2016 | 14 | |
| 8 | 2012 | 12 | |
| 9 | 2022 | 10 | |
| 10 | 2018 | 9 | |
| 11 | 2017 | 9 | |
| 12 | 2018 | 8 | |
| 13 | 2015 | 6 | |
| 14 | 2021 | 6 | |
| 15 | 2020 | 5 | |
| 16 | 2017 | 5 | |
| 17 | 2017 | 4 | |
| 18 | 2021 | 2 | |
| 19 | 2018 | 2 | |
| 20 | 2020 | 2 |
About Yan Heng
Yan Heng is a scholar working on Plant Science, Economics and Econometrics, Marketing, Tourism, Leisure and Hospitality Management and Sociology and Political Science, having authored 27 papers that have together received 430 indexed citations. Recurring topics across this work include Organic Food and Agriculture (15 papers), Economic and Environmental Valuation (6 papers), Wine Industry and Tourism (6 papers), Economics of Agriculture and Food Markets (5 papers), Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Horticultural and Viticultural Research (2 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (132 citations), Tourism, Leisure and Hospitality Management (17 citations), Business and International Management (14 citations), Information Systems and Management (38 citations) and Food Science (95 citations). Yan Heng has collaborated with scholars based in United States, China and Malaysia. Frequent co-authors include Zhifeng Gao, Xuqi Chen, Lisa House, Erpeng Wang, Hikaru Hanawa Peterson, Xianghong Li, Siew Hoon Lim, Junwook Chi, Hyeyoung Kim and Ronald W. Ward. Their work appears in journals such as Agribusiness, Transportation Research Part D Transport and Environment, Frontiers in Psychology, Journal of Integrative Agriculture and British Food Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.