Mark Lang

606 total citations
14 papers, 446 citations indexed

About

Mark Lang is a scholar working on Marketing, Food Science and Plant Science. According to data from OpenAlex, Mark Lang has authored 14 papers receiving a total of 446 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Food Science and 6 papers in Plant Science. Recurrent topics in Mark Lang's work include Organic Food and Agriculture (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Culinary Culture and Tourism (4 papers). Mark Lang is often cited by papers focused on Organic Food and Agriculture (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Culinary Culture and Tourism (4 papers). Mark Lang collaborates with scholars based in United States, United Kingdom and Australia. Mark Lang's co-authors include John L. Stanton, Cristina Calvo-Porral, A. Lemmerer, C. Anthony Di Benedetto, Neeraj Bharadwaj, Neal H. Hooker, Juliet Memery, Ágoston Temesi, Karen Brunsø and Zoltán Lakner and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Appetite.

In The Last Decade

Mark Lang

13 papers receiving 428 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mark Lang United States 9 199 177 130 82 71 14 446
Meike Rombach New Zealand 13 123 0.6× 211 1.2× 156 1.2× 91 1.1× 48 0.7× 49 486
Toula Perrea Denmark 9 263 1.3× 192 1.1× 196 1.5× 49 0.6× 86 1.2× 18 525
Julia Wojciechowska-Solis Poland 11 204 1.0× 212 1.2× 253 1.9× 64 0.8× 53 0.7× 37 479
Rungsaran Wongprawmas Italy 12 122 0.6× 168 0.9× 159 1.2× 60 0.7× 32 0.5× 30 458
Marija Cerjak Croatia 14 261 1.3× 359 2.0× 274 2.1× 82 1.0× 74 1.0× 55 719
Spyridon Mamalis Greece 10 143 0.7× 142 0.8× 126 1.0× 37 0.5× 103 1.5× 31 493
Eduardo Eugênio Spers Brazil 12 148 0.7× 84 0.5× 64 0.5× 39 0.5× 88 1.2× 68 400
Željka Mesić Croatia 10 122 0.6× 143 0.8× 126 1.0× 29 0.4× 37 0.5× 36 362
Pasquale Lombardi Italy 10 89 0.4× 124 0.7× 166 1.3× 56 0.7× 26 0.4× 17 370
Federico Messina Italy 6 213 1.1× 203 1.1× 246 1.9× 43 0.5× 48 0.7× 7 514

Countries citing papers authored by Mark Lang

Since Specialization
Citations

This map shows the geographic impact of Mark Lang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Lang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Lang more than expected).

Fields of papers citing papers by Mark Lang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Lang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Lang. The network helps show where Mark Lang may publish in the future.

Co-authorship network of co-authors of Mark Lang

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Lang. A scholar is included among the top collaborators of Mark Lang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Lang. Mark Lang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
1.
2.
Lang, Mark, et al.. (2021). Impact of an Innovative Video Demonstration on Perceptions and Attitudes Toward McDonald’s Product Quality. Journal of Food Products Marketing. 27(5). 243–254.
3.
Lang, Mark, et al.. (2021). How the Structure of Benefits for Sustainably Raised Seafood May Differ in the USA: Implications for Wider Market Adoption. Journal of International Food & Agribusiness Marketing. 33(1). 84–103. 3 indexed citations
4.
Brunsø, Karen, Dawn Birch, Juliet Memery, et al.. (2021). Core dimensions of food-related lifestyle: A new instrument for measuring food involvement, innovativeness and responsibility. Food Quality and Preference. 91. 104192–104192. 73 indexed citations
5.
Lang, Mark. (2019). Consumer acceptance of blending plant-based ingredients into traditional meat-based foods: Evidence from the meat-mushroom blend. Food Quality and Preference. 79. 103758–103758. 108 indexed citations
6.
Lang, Mark & A. Lemmerer. (2018). How and why restaurant patrons value locally sourced foods and ingredients. International Journal of Hospitality Management. 77. 76–88. 38 indexed citations
7.
Lang, Mark, Neeraj Bharadwaj, & C. Anthony Di Benedetto. (2016). How crowdsourcing improves prediction of market-oriented outcomes. Journal of Business Research. 69(10). 4168–4176. 37 indexed citations
8.
Lang, Mark, James Kelley, & Kelly Moore. (2016). Simulated Attention-Tracking Methodologies: An Examination of Measurement Efficacy. Journal of Food Products Marketing. 22(8). 872–890. 2 indexed citations
9.
Calvo-Porral, Cristina & Mark Lang. (2015). Private labels. British Food Journal. 117(2). 506–522. 47 indexed citations
10.
Lang, Mark, et al.. (2015). The effects of special displays on shopping behavior. Journal of Retailing and Consumer Services. 23. 125–132. 10 indexed citations
11.
Lang, Mark & James Hunt. (2014). Consumer Response to Retailer-Supplier Brand Exclusivity Arrangements. Journal of Food Products Marketing. 20(2). 115–131. 1 indexed citations
12.
Lang, Mark, et al.. (2014). Consumers’ evolving definition and expectations for local foods. British Food Journal. 116(11). 1808–1820. 72 indexed citations
13.
Lang, Mark & Neal H. Hooker. (2013). An empirical test of experiential shopping in food retailing. British Food Journal. 115(5). 639–652. 22 indexed citations
14.
Lang, Mark, Siobhan McHugh, & F J Trevor Burke. (2003). In vitro fracture resistance of teeth with dentin-bonded ceramic crowns and core build-ups.. PubMed. 16 Spec No. 88A–96A. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026