Wroe Alderson

21 papers receiving 1.3k citations

Hit Papers

Marketing Behavior and Executive Action19582026198020031958100200300400

Peers

Wroe Alderson
Comparison fields: 5 of 83
  • Marketing 778
  • Organizational Behavior and Human Resource Management 572
  • Strategy and Management 565
  • Sociology and Political Science 259
  • Management of Technology and Innovation 234
Replace Stanley C. Hollander with:
Stanley C. Hollander United States
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Wroe Alderson relative to Stanley C. Hollander United States Stanley C. Hollander's profile →
Citations per field
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Citations per year

Countries citing papers authored by Wroe Alderson

Since Specialization
Citations

This map shows the geographic impact of Wroe Alderson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wroe Alderson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wroe Alderson more than expected).

Fields of papers citing papers by Wroe Alderson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wroe Alderson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wroe Alderson. The network helps show where Wroe Alderson may publish in the future.

Co-authorship network of co-authors of Wroe Alderson

This figure shows the co-authorship network connecting the top 25 collaborators of Wroe Alderson. A scholar is included among the top collaborators of Wroe Alderson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wroe Alderson. Wroe Alderson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 7
2 28
3 8
4 99
5 1
6 34
7 29
8 12
9 2
10
Marketing and the computer
8
11 0
12 1
13
Marketing Behavior and Executive Actionbreakdown →
474
14
Marketing behavior and executive action : a functionalist approach to marketing theory
231
15 11
16 1
17 1
18 2
19 15
20 3

About Wroe Alderson

Wroe Alderson is a scholar working on Management of Technology and Innovation, Marketing and Accounting, having authored 23 papers that have together received 1.5k indexed citations. Recurring topics across this work include Management and Marketing Education (3 papers), Technology Adoption and User Behaviour (1 paper) and Digital Innovation in Industries (1 paper). The work is most often cited by research in Marketing (778 citations), Organizational Behavior and Human Resource Management (572 citations) and Tourism, Leisure and Hospitality Management (74 citations). Wroe Alderson has collaborated with scholars based in United States. Frequent co-authors include Donald F. Mulvihill, Richard M. Clewett, Alfred Kuhn, Stanley J. Shapiro, Frank M. Bass, Reavis Cox, Harold H. Kassarjian and Francesco M. Nicosia. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and The American Statistician.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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