Marketing Behavior and Executive Action
- Authors
- Donald F. MulvihillWroe Alderson
- Journal
- Southern Economic Journal
In The Last Decade
doi.org/10.2307/1055596 →Countries where authors are citing Marketing Behavior and Executive Action
This map shows the geographic impact of Marketing Behavior and Executive Action. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marketing Behavior and Executive Action with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Behavior and Executive Action more than expected).
Fields of papers citing Marketing Behavior and Executive Action
This network shows the impact of Marketing Behavior and Executive Action. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Marketing Behavior and Executive Action.
About Marketing Behavior and Executive Action
This paper, published in 1958, received 474 indexed citations . Written by Donald F. Mulvihill and Wroe Alderson. It is primarily cited by scholars working on Marketing (253 citations), Organizational Behavior and Human Resource Management (179 citations) and Strategy and Management (163 citations). Published in Southern Economic Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/10.2307/1055596.