Woojin Lee

1.8k total citations
41 papers, 1.0k citations indexed

About

Woojin Lee is a scholar working on Sociology and Political Science, Marketing and Artificial Intelligence. According to data from OpenAlex, Woojin Lee has authored 41 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Sociology and Political Science, 14 papers in Marketing and 6 papers in Artificial Intelligence. Recurrent topics in Woojin Lee's work include Diverse Aspects of Tourism Research (13 papers), Digital Marketing and Social Media (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Woojin Lee is often cited by papers focused on Diverse Aspects of Tourism Research (13 papers), Digital Marketing and Social Media (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Woojin Lee collaborates with scholars based in United States, Canada and Macao. Woojin Lee's co-authors include Ulrike Gretzel, Deepak Chhabra, John E. Roemer, Myung‐Hwa Kang, Rob Law, Jinling Zhao, Eunju Suh, Shengnan Zhao, Timothy J. Tyrrell and Hwansuk Chris Choi and has published in prestigious journals such as Tourism Management, Sustainability and Journal of Travel Research.

In The Last Decade

Woojin Lee

39 papers receiving 944 citations

Peers

Woojin Lee
Hongbo Liu United Kingdom
Jose Weng Chou Wong Macao
Fiona X. Yang Macao
Damien Chaney France
Juan Miguel Alcántara‐Pilar Spain
Robert J. Angell United Kingdom
Fangxuan Li China
Tun‐Min Jai United States
Soojin Choi South Korea
Statia Elliot Canada
Hongbo Liu United Kingdom
Woojin Lee
Citations per year, relative to Woojin Lee Woojin Lee (= 1×) peers Hongbo Liu

Countries citing papers authored by Woojin Lee

Since Specialization
Citations

This map shows the geographic impact of Woojin Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Woojin Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Woojin Lee more than expected).

Fields of papers citing papers by Woojin Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Woojin Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Woojin Lee. The network helps show where Woojin Lee may publish in the future.

Co-authorship network of co-authors of Woojin Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Woojin Lee. A scholar is included among the top collaborators of Woojin Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Woojin Lee. Woojin Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yang, Rui, Woojin Lee, Hwansuk Chris Choi, & Kelly S. Bricker. (2025). Psychological ownership and anonymity in robotaxi use: pathways to long-term engagement in smart tourism. Journal of Travel & Tourism Marketing. 42(9). 1220–1239.
2.
Lee, Woojin, et al.. (2025). Service robots and initial trust dynamics: consumers’ ethical challenges in tourism and hospitality. Journal of Travel & Tourism Marketing. 42(3). 282–306. 9 indexed citations
3.
Lee, Woojin, et al.. (2025). Developing and validating an ethical risk scale for service robots in hospitality. International Journal of Hospitality Management. 132. 104383–104383. 2 indexed citations
4.
Lee, Woojin, et al.. (2025). Examining the effects of values and risks on outdoor food delivery robot adoption using mixed methods: different stakeholders’ perspectives. Information Technology & Tourism. 27(1). 157–188. 5 indexed citations
5.
Lee, Woojin, et al.. (2024). Tourists’ perceptions of proximity tourism: Insights from sentiment analysis and fsQCA. Journal of Outdoor Recreation and Tourism. 49. 100848–100848. 4 indexed citations
6.
Lee, Woojin, et al.. (2023). Residents’ Perceptions of Tourism Gentrification in Traditional Industrial Areas Using Q Methodology. Sustainability. 15(22). 15694–15694. 6 indexed citations
7.
Doğru, Tarik, Lydia Hanks, Fulya Açikgöz, et al.. (2023). The implications of generative artificial intelligence in academic research and higher education in tourism and hospitality. Tourism Economics. 30(5). 1083–1094. 33 indexed citations
8.
Lee, Woojin, et al.. (2023). Consumers’ Ethical Perceptions of Autonomous Service Robots in Hotels. Journal of Hospitality & Tourism Research. 48(6). 964–974. 22 indexed citations
9.
Lee, Choong‐Ki, et al.. (2021). Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals?. Asia Pacific Journal of Tourism Research. 26(8). 921–934. 36 indexed citations
10.
Liang, Lena Jingen, Hwansuk Chris Choi, Marion Joppe, & Woojin Lee. (2019). Examining medical tourists' intention to visit a tourist destination: Application of an extended MEDTOUR scale in a cosmetic tourism context. International Journal of Tourism Research. 21(6). 772–784. 30 indexed citations
11.
Lee, Woojin. (2019). Organizational Ambidexterity in SMEs including Distribution Firms: An Investigation of Firms’ Entrepreneurial and Managerial Efforts. Journal of Distribution Science. 17(2). 13–23. 1 indexed citations
12.
Budruk, Megha & Woojin Lee. (2016). Importance of Managing for Personal Benefits, Hedonic and Utilitarian Motivations, and Place Attachment at an Urban Natural Setting. Environmental Management. 58(3). 504–517. 19 indexed citations
13.
Jung, Shinyong, et al.. (2016). Engaging attendees in environmental sustainability at trade shows: attendees’ perceptions and willingness to participate. Anatolia. 27(4). 540–542. 6 indexed citations
14.
White, Dave D., et al.. (2016). Antecedents of Effective Environmental Management in a Hotel Setting: A Test of the Value-Belief-Norm Theory. Scholarworks (University of Massachusetts Amherst). 3 indexed citations
15.
Lee, Woojin & Deepak Chhabra. (2015). Heritage hotels and historic lodging: perspectives on experiential marketing and sustainable culture. Journal of Heritage Tourism. 10(2). 103–110. 48 indexed citations
16.
17.
Chhabra, Deepak, et al.. (2013). Marketing of ethnic food experiences: authentication analysis of Indian cuisine abroad. Journal of Heritage Tourism. 8(2-3). 145–157. 55 indexed citations
18.
Lee, Woojin & Ulrike Gretzel. (2010). Tourism Students' Mental Imagery Ability: Implications for Multimedia Learning Environments. Journal of Teaching in Travel & Tourism. 10(4). 289–311. 7 indexed citations
19.
Gretzel, Ulrike, Myung‐Hwa Kang, & Woojin Lee. (2008). Differences in Consumer-Generated Media Adoption and Use: A Cross-National Perspective. Journal of Hospitality & Leisure Marketing. 17(1-2). 99–120. 84 indexed citations
20.
Lee, Woojin. (1995). Value of Weather Forecasts under Cost-Loss Ratio Stituation. 대한산업공학회 춘계공동학술대회 논문집. 965–965.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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