V‐W. Mitchell

1.2k total citations
10 papers, 893 citations indexed

About

V‐W. Mitchell is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, V‐W. Mitchell has authored 10 papers receiving a total of 893 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. Recurrent topics in V‐W. Mitchell's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Racial and Ethnic Identity Research (1 paper). V‐W. Mitchell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Racial and Ethnic Identity Research (1 paper). V‐W. Mitchell collaborates with scholars based in United Kingdom. V‐W. Mitchell's co-authors include Michael Greatorex, Grace Walsh and Thorsten Hennig‐Thurau and has published in prestigious journals such as European Journal of Marketing, Management Decision and British Food Journal.

In The Last Decade

V‐W. Mitchell

10 papers receiving 789 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
V‐W. Mitchell United Kingdom	9	487	382	359	198	121	10	893
Robert P. Bush United States	12	262 0.5×	261 0.7×	274 0.8×	134 0.7×	128 1.1×	17	829
Annette Giering Germany	4	723 1.5×	429 1.1×	788 2.2×	229 1.2×	127 1.0×	4	1.1k
Michael Bendixen United States	12	456 0.9×	300 0.8×	291 0.8×	98 0.5×	254 2.1×	26	849
Jeffrey W. Overby United States	9	768 1.6×	545 1.4×	499 1.4×	437 2.2×	126 1.0×	12	1.2k
Carl McDaniel United States	14	541 1.1×	211 0.6×	248 0.7×	96 0.5×	144 1.2×	41	1.0k
Gloria Berenguer Contrí Spain	18	624 1.3×	414 1.1×	658 1.8×	194 1.0×	143 1.2×	79	1.2k
Bruce L. Alford United States	13	863 1.8×	499 1.3×	488 1.4×	143 0.7×	135 1.1×	26	1.2k
Nic S. Terblanché South Africa	19	762 1.6×	343 0.9×	561 1.6×	131 0.7×	163 1.3×	65	1.2k
Joe Hutchinson United States	14	450 0.9×	603 1.6×	609 1.7×	123 0.6×	80 0.7×	24	1.2k
Lien‐Ti Bei Taiwan	10	536 1.1×	280 0.7×	393 1.1×	170 0.9×	87 0.7×	23	802

Countries citing papers authored by V‐W. Mitchell

Since Specialization

Citations

This map shows the geographic impact of V‐W. Mitchell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V‐W. Mitchell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V‐W. Mitchell more than expected).

Fields of papers citing papers by V‐W. Mitchell

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by V‐W. Mitchell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V‐W. Mitchell. The network helps show where V‐W. Mitchell may publish in the future.

Co-authorship network of co-authors of V‐W. Mitchell

This figure shows the co-authorship network connecting the top 25 collaborators of V‐W. Mitchell. A scholar is included among the top collaborators of V‐W. Mitchell based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with V‐W. Mitchell. V‐W. Mitchell is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

10 of 10 papers shown

1.

Walsh, Grace, et al.. (2002). Segmenting Markets Using Consumers’ Decision Making Style. Journal of Targeting Measurement and Analysis for Marketing. 10. 3 indexed citations

2.

Mitchell, V‐W.. (1998). A role for consumer risk perceptions in grocery retailing. British Food Journal. 100(4). 171–183. 148 indexed citations

3.

Mitchell, V‐W.. (1995). Using astrology in market segmentation. Management Decision. 33(1). 48–57. 21 indexed citations

4.

Mitchell, V‐W.. (1994). Problems and Risks in the Purchasing of Consultancy Services. Service Industries Journal. 14(3). 315–339. 114 indexed citations

5.

Mitchell, V‐W. & Michael Greatorex. (1993). Risk Perception and Reduction in the Purchase of Consumer Services. Service Industries Journal. 13(4). 179–200. 328 indexed citations

6.

Mitchell, V‐W.. (1993). Factors Affecting Consumer Risk Reduction: A Review of Current Evidence. Management Research News. 16(9/10). 6–20. 10 indexed citations

7.

Mitchell, V‐W., et al.. (1993). DEALING WITH COMPLAINTS: A SURVEY OF UK GROCERY SUPPLIERS. International Journal of Retail & Distribution Management. 21(2). 10 indexed citations

8.

Mitchell, V‐W., et al.. (1993). RETAILING TO EXPERIENCED AND INEXPERIENCED CONSUMERS: APERCEIVED RISK APPROACH. International Journal of Retail & Distribution Management. 21(5). 23 indexed citations

9.

Mitchell, V‐W., et al.. (1993). Market Development Using New Products and New Customers: ARole for Perceived Risk. European Journal of Marketing. 27(2). 17–32. 45 indexed citations

10.

Mitchell, V‐W.. (1992). Understanding Consumers’ Behaviour: Can Perceived Risk Theory Help?. Management Decision. 30(3). 191 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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