Thoo Ai Chin
- Marketing top 1%
- Environmental Sustainability in Business 25
- Strategy and Management top 2%
- Sustainable Supply Chain Management 26
- Supply Chain Resilience and Risk Management 11
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- Quality and Supply Management 20
- Accounting top 5%
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- Digital Marketing and Social Media 19
- Halal products and consumer behavior 14
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- Technology Adoption and User Behaviour 13
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- Customer Service Quality and Loyalty 11
- Co-authors
- Huam Hon TatMohamed Syazwan Ab TalibAbu Bakar Abdul HamidZuraidah SulaimanAmran RasliAdaviah Mas’odJohan FischerRohaizat Baharun
- Journals
- SHILAP Revista de lepidopterología (2 papers)Sustainability (2 papers)British Food Journal (3 papers)
In The Last Decade
Thoo Ai Chin
97 papers receiving 1.4k citations
Peers
Comparison fields: 5 of 109
- Marketing 526
- Strategy and Management 628
- Business and International Management 68
- Management Information Systems 216
- Accounting 204
Countries citing papers authored by Thoo Ai Chin
This map shows the geographic impact of Thoo Ai Chin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thoo Ai Chin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thoo Ai Chin more than expected).
Fields of papers citing papers by Thoo Ai Chin
This network shows the impact of papers produced by Thoo Ai Chin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thoo Ai Chin. The network helps show where Thoo Ai Chin may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Thoo Ai Chin, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 0 | |
| 2 | 2024 | 1 | |
| 3 | 2024 | 0 | |
| 4 | 2024 | 0 | |
| 5 | 2023 | 2 | |
| 6 | 2023 | 17 | |
| 7 | 2023 | 0 | |
| 8 | 2023 | 0 | |
| 9 | 2018 | 1 | |
| 10 | 2018 | 2 | |
| 11 | 2016 | 93 | |
| 12 | The effect of emotional versus rational appeal in advertising on malaysian consumers' purchase intention of hybrid car | 2016 | 3 |
| 13 | 2016 | 7 | |
| 14 | Revisit Supply Chain Management: Evolution, Definition and Benefits | 2015 | 0 |
| 15 | Exploring the influence of governmental policies on hybrid car purchase intention in Malaysia | 2015 | 1 |
| 16 | 2015 | 27 | |
| 17 | HR practices and employee's turnover intention: a proposed framework | 2015 | 2 |
| 18 | Moderating effect of trust between perceived value and customer brand engagement in SNSs | 2015 | 1 |
| 19 | 2015 | 3 | |
| 20 | 2011 | 7 |
About Thoo Ai Chin
Thoo Ai Chin is a scholar working on Marketing, Strategy and Management and Management Information Systems, having authored 117 papers that have together received 1.6k indexed citations. Recurring topics across this work include Sustainable Supply Chain Management (26 papers), Environmental Sustainability in Business (25 papers), Quality and Supply Management (20 papers), Digital Marketing and Social Media (19 papers), Halal products and consumer behavior (14 papers), Technology Adoption and User Behaviour (13 papers), Customer Service Quality and Loyalty (11 papers) and Supply Chain Resilience and Risk Management (11 papers). The work is most often cited by research in Marketing (526 citations), Strategy and Management (628 citations) and Business and International Management (68 citations). Thoo Ai Chin has collaborated with scholars based in Malaysia, Hungary and China. Frequent co-authors include Huam Hon Tat, Mohamed Syazwan Ab Talib, Abu Bakar Abdul Hamid, Zuraidah Sulaiman, Amran Rasli, Adaviah Mas’od, Johan Fischer, Rohaizat Baharun, Umar Zakir Abdul Hamid and Tan Liat Choon. Their work appears in journals such as SHILAP Revista de lepidopterología, Sustainability and British Food Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.