Adaviah Mas’od

44 total papers · 482 total citations
28 papers, 323 citations indexed

About

Adaviah Mas’od is a scholar working on Marketing, Sociology and Political Science and Management, Monitoring, Policy and Law. According to data from OpenAlex, Adaviah Mas’od has authored 28 papers receiving a total of 323 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 15 papers in Sociology and Political Science and 5 papers in Management, Monitoring, Policy and Law. Recurrent topics in Adaviah Mas’od's work include Digital Marketing and Social Media (11 papers), Environmental Sustainability in Business (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Adaviah Mas’od is often cited by papers focused on Digital Marketing and Social Media (11 papers), Environmental Sustainability in Business (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Adaviah Mas’od collaborates with scholars based in Malaysia, Pakistan and China. Adaviah Mas’od's co-authors include Thoo Ai Chin, Zuraidah Sulaiman, Alhamzah F. Abbas, Ahmad Jusoh, Javed Ali, Ahmed H. Alsharif, Huam Hon Tat, Norhayati Zakuan, Siti Rahmah Awang and Saleh F. A. Khatib and has published in prestigious journals such as SHILAP Revista de lepidopterología, International Journal of Environmental Research and Public Health and Sustainability.

In The Last Decade

Adaviah Mas’od

28 papers receiving 302 citations

Hit Papers

Bibliometrix analysis of ... 2022 2026 2023 2024 2022 25 50 75
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Bibliometrix analysis of information sharing in social media
    2022 77 citations Alhamzah F. Abbas, Ahmad Jusoh et al. Cogent Business & Management profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Adaviah Mas’od 177 102 77 45 35 28 323
Maisarah Ahmad 98 0.6× 108 1.1× 80 1.0× 25 0.6× 29 0.8× 25 304
Ishtiaq Hussain Qureshi 144 0.8× 76 0.7× 47 0.6× 52 1.2× 30 0.9× 21 256
Roslizawati Che Aziz 131 0.7× 105 1.0× 69 0.9× 54 1.2× 15 0.4× 19 342
Kavita Sharma 241 1.4× 93 0.9× 135 1.8× 49 1.1× 28 0.8× 21 339
Ľubica Gajanová 135 0.8× 121 1.2× 36 0.5× 60 1.3× 35 1.0× 43 357
Minh-Trí Hà 177 1.0× 92 0.9× 39 0.5× 85 1.9× 57 1.6× 35 329
Adi Zakaria Afiff 92 0.5× 111 1.1× 58 0.8× 60 1.3× 16 0.5× 31 320
Pallavi Chaturvedi 241 1.4× 141 1.4× 80 1.0× 37 0.8× 53 1.5× 15 348
Lauren Copeland 203 1.1× 134 1.3× 53 0.7× 36 0.8× 40 1.1× 18 282
Jana Majerová 122 0.7× 79 0.8× 26 0.3× 56 1.2× 21 0.6× 29 272

Countries citing papers authored by Adaviah Mas’od

Since Specialization
Citations

This map shows the geographic impact of Adaviah Mas’od's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Adaviah Mas’od with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Adaviah Mas’od more than expected).

Fields of papers citing papers by Adaviah Mas’od

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Adaviah Mas’od. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Adaviah Mas’od. The network helps show where Adaviah Mas’od may publish in the future.

Co-authorship network of co-authors of Adaviah Mas’od

This figure shows the co-authorship network connecting the top 25 collaborators of Adaviah Mas’od. A scholar is included among the top collaborators of Adaviah Mas’od based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Adaviah Mas’od. Adaviah Mas’od is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026