Rishtee Batra

17 total papers · 1.2k total citations
11 papers, 103 citations indexed

Rishtee Batra is a scholar working on Marketing, Social Psychology and Strategy and Management. According to data from OpenAlex, Rishtee Batra has authored 11 papers receiving a total of 103 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 3 papers in Social Psychology and 3 papers in Strategy and Management. Recurrent topics in Rishtee Batra’s work include Corporate Social Responsibility Reporting (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Consumer Packaging Perceptions and Trends (2 papers). Rishtee Batra is often cited by papers focused on Corporate Social Responsibility Reporting (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Consumer Packaging Perceptions and Trends (2 papers). Rishtee Batra collaborates with scholars based in United States, Italy and India. Rishtee Batra's co-authors include Tanuka Ghoshal, Giacomo Boesso, Kamalesh Kumar, Sucharita Chandran, Jun Yao, Benjamin Lawrence, Rajagopal Raghunathan, Frédéric F. Brunel and Russell W. Belk and has published in prestigious journals such as Journal of Consumer Research, Journal of Experimental Social Psychology and Business Strategy and the Environment.