Susana Costa e Silva

3.3k total citations · 2 hit papers
101 papers, 2.0k citations indexed

About

Susana Costa e Silva is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Susana Costa e Silva has authored 101 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 49 papers in Marketing, 41 papers in Sociology and Political Science and 27 papers in Strategy and Management. Recurrent topics in Susana Costa e Silva's work include Consumer Behavior in Brand Consumption and Identification (34 papers), Digital Marketing and Social Media (32 papers) and Consumer Retail Behavior Studies (23 papers). Susana Costa e Silva is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (34 papers), Digital Marketing and Social Media (32 papers) and Consumer Retail Behavior Studies (23 papers). Susana Costa e Silva collaborates with scholars based in Portugal, China and Brazil. Susana Costa e Silva's co-authors include Paulo Duarte, Božidar Vlačić, Roberta De Cicco, Leonardo Corbo, Marina Dabić, Francesca Romana Alparone, Carlos M.P. Sousa, Frank Bradley, Joanna Radomska and Maher Georges Elmashhara and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Sustainability.

In The Last Decade

Susana Costa e Silva

94 papers receiving 1.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM

2018 327 citations Paulo Duarte, Susana Costa e Silva et al. profile →
The evolving role of artificial intelligence in marketing: A review and research agenda

2021 284 citations Božidar Vlačić, Leonardo Corbo et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Susana Costa e Silva Portugal	22	947	835	453	396	362	101	2.0k
Wagner Júnior Ladeira Brazil	21	899 0.9×	848 1.0×	482 1.1×	529 1.3×	283 0.8×	113	2.4k
Fernando de Oliveira Santini Brazil	25	997 1.1×	958 1.1×	613 1.4×	558 1.4×	292 0.8×	103	2.7k
Ganesh Dash Saudi Arabia	15	972 1.0×	854 1.0×	558 1.2×	382 1.0×	178 0.5×	42	2.4k
Sara Quach Australia	22	1.2k 1.3×	1.1k 1.3×	555 1.2×	530 1.3×	258 0.7×	83	2.5k
Davoud Nikbin Malaysia	33	673 0.7×	766 0.9×	459 1.0×	659 1.7×	193 0.5×	82	2.1k
Debarun Chakraborty India	24	781 0.8×	786 0.9×	560 1.2×	301 0.8×	229 0.6×	111	1.9k
Xin‐Jean Lim Malaysia	24	1.2k 1.3×	1.3k 1.6×	756 1.7×	440 1.1×	217 0.6×	77	2.5k
Ovidiu Ioan Moisescu Romania	16	680 0.7×	646 0.8×	352 0.8×	432 1.1×	173 0.5×	50	2.0k
Sean Sands Australia	29	1.7k 1.8×	1.4k 1.7×	441 1.0×	393 1.0×	531 1.5×	78	3.1k
Lăcrămioara Radomir Romania	11	630 0.7×	620 0.7×	404 0.9×	460 1.2×	187 0.5×	18	2.2k

Countries citing papers authored by Susana Costa e Silva

Since Specialization

Citations

This map shows the geographic impact of Susana Costa e Silva's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susana Costa e Silva with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susana Costa e Silva more than expected).

Fields of papers citing papers by Susana Costa e Silva

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Susana Costa e Silva. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susana Costa e Silva. The network helps show where Susana Costa e Silva may publish in the future.

Co-authorship network of co-authors of Susana Costa e Silva

This figure shows the co-authorship network connecting the top 25 collaborators of Susana Costa e Silva. A scholar is included among the top collaborators of Susana Costa e Silva based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susana Costa e Silva. Susana Costa e Silva is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Cicco, Roberta De, Maher Georges Elmashhara, Susana Costa e Silva, & Maik Hammerschmidt. (2025). The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation. European Journal of Marketing. 59(13). 55–84. 1 indexed citations

Radomska, Joanna, et al.. (2025). Channel integration puzzle: internal obstacles, industry drivers and omnichannel capabilities. International Journal of Retail & Distribution Management. 53(13). 200–218.

Duarte, Paulo, Catarina Pinto Reis, Susana Costa e Silva, & Maher Georges Elmashhara. (2025). All bark and no bite: drivers of virtual clothes purchase in the metaverse. Journal of Fashion Marketing and Management. 29(8). 1362–1388. 1 indexed citations

Radomska, Joanna, et al.. (2024). Unveiling retail omnichannel challenges: developing an omnichannel obstacles scale. International Journal of Retail & Distribution Management. 53(13). 1–20. 2 indexed citations

Silva, Susana Costa e, et al.. (2024). Impacts and Trends on Global Supply Chain After COVID‐19 Outbreak. Thunderbird International Business Review. 66(6). 531–547. 1 indexed citations

Moreira, António Carrizo, et al.. (2024). Circular Economy and Sustainability in Luxury Fashion Consumer Behavior: A Review and Research Agenda. International Journal of Consumer Studies. 48(5). 9 indexed citations

Silva, Susana Costa e, et al.. (2024). Digital Influencers: Catalysts for Customer Engagement and Purchase Intention. 69(2). 40–61. 2 indexed citations

Elmashhara, Maher Georges, et al.. (2023). How gamifying AI shapes customer motivation, engagement, and purchase behavior. Psychology and Marketing. 41(1). 134–150. 32 indexed citations

Silva, Susana Costa e, et al.. (2022). The body dissatisfaction role in the adoption of compulsive healthy eating behaviors. International Review on Public and Nonprofit Marketing. 20(4). 853–873. 1 indexed citations

10.

Silva, Susana Costa e, Roberta De Cicco, Božidar Vlačić, & Maher Georges Elmashhara. (2022). Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience. International Journal of Retail & Distribution Management. 51(3). 285–305. 53 indexed citations

11.

Duarte, Paulo, et al.. (2021). Healthy eating as a trend: consumers’ perceptions towards products with nutrition and health claims. Review of Business Management. 23(3). 405–421. 17 indexed citations

12.

Silva, Susana Costa e, et al.. (2021). Marketing accountability and marketing automation: evidence from Portugal. EuroMed Journal of Business. 18(1). 145–164. 15 indexed citations

13.

Silva, Susana Costa e, et al.. (2019). O e-commerce e as estratégias de internacionalização deliberadas. Repositório Institucional da Universidade Católica Portuguesa (Universidade Católica Portuguesa). 1 indexed citations

14.

Silva, Susana Costa e, et al.. (2019). What Do Managers Think About the Success Potential of CRM Campaigns?. Repositório Institucional da Universidade Católica Portuguesa (Universidade Católica Portuguesa). 64(2). 33–52. 2 indexed citations

15.

Radomska, Joanna, et al.. (2019). The Impact of Trust on the Approach to Management—A Case Study of Creative Industries. Sustainability. 11(3). 816–816. 21 indexed citations

16.

Silva, Susana Costa e, et al.. (2018). Insights on Consumer Online Purchase Decisions of Women’s Footwear. Repositório Institucional da Universidade Católica Portuguesa (Universidade Católica Portuguesa). 63(2). 49–66. 1 indexed citations

17.

Silva, Susana Costa e, et al.. (2017). The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family. Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT). 6 indexed citations

18.

Silva, Susana Costa e, et al.. (2016). Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce. 4(7). 5 indexed citations

19.

Silva, Susana Costa e, et al.. (2012). THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL. SHILAP Revista de lepidopterología. 6(1). 63–83. 2 indexed citations

20.

Silva, Susana Costa e, et al.. (2010). Understanding the internationalisation process of Havaianas: the important role of brand. Tourism & Management Studies. 118–130. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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