Muhammad Ashfaq

3.7k total citations · 3 hit papers
64 papers, 2.5k citations indexed

About

Muhammad Ashfaq is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Muhammad Ashfaq has authored 64 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 22 papers in Sociology and Political Science and 16 papers in Information Systems and Management. Recurrent topics in Muhammad Ashfaq's work include Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (16 papers) and Environmental Sustainability in Business (13 papers). Muhammad Ashfaq is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (16 papers) and Environmental Sustainability in Business (13 papers). Muhammad Ashfaq collaborates with scholars based in China, Pakistan and Malaysia. Muhammad Ashfaq's co-authors include Yun Jiang, Shubin Yu, Sandra María Correia Loureiro, Saira Begum, Usama Awan, Enjun Xia, Fayaz Ali, Qingyu Zhang, Abaid Ullah Zafar and Khuram Shahzad and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Computers in Human Behavior.

In The Last Decade

Muhammad Ashfaq

61 papers receiving 2.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents

2020 601 citations Muhammad Ashfaq, Yun Jiang et al. profile →
Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement

2021 296 citations Saira Begum, Muhammad Ashfaq et al. Business Strategy and the Environment profile →
The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications

2023 74 citations Khuram Shahzad, Qingyu Zhang et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Muhammad Ashfaq China	23	1.1k	837	665	564	520	64	2.5k
Behzad Foroughi Malaysia	31	711 0.7×	1.1k 1.4×	818 1.2×	384 0.7×	490 0.9×	83	2.9k
Syed Shah Alam Malaysia	28	1.0k 0.9×	1.5k 1.8×	884 1.3×	266 0.5×	449 0.9×	111	3.2k
Ganesh Dash Saudi Arabia	15	972 0.9×	854 1.0×	558 0.8×	178 0.3×	369 0.7×	42	2.4k
Shampy Kamboj India	27	1.0k 1.0×	1.2k 1.5×	654 1.0×	218 0.4×	496 1.0×	47	2.5k
Fernando de Oliveira Santini Brazil	25	997 0.9×	958 1.1×	613 0.9×	292 0.5×	333 0.6×	103	2.7k
Emma Slade United Kingdom	22	1.1k 1.0×	1.9k 2.2×	1.6k 2.4×	356 0.6×	373 0.7×	31	3.2k
Abdul Hafaz Ngah Malaysia	26	491 0.5×	913 1.1×	522 0.8×	361 0.6×	493 0.9×	126	2.2k
Mohamed Aboelmaged United Arab Emirates	20	907 0.8×	473 0.6×	601 0.9×	175 0.3×	1.2k 2.3×	52	2.7k
Ja‐Shen Chen Taiwan	27	1.1k 1.0×	900 1.1×	688 1.0×	265 0.5×	852 1.6×	62	2.9k
Umair Akram China	29	1.3k 1.2×	1.3k 1.5×	895 1.3×	208 0.4×	234 0.5×	108	2.9k

Countries citing papers authored by Muhammad Ashfaq

Since Specialization

Citations

This map shows the geographic impact of Muhammad Ashfaq's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Muhammad Ashfaq with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Muhammad Ashfaq more than expected).

Fields of papers citing papers by Muhammad Ashfaq

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Muhammad Ashfaq. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Muhammad Ashfaq. The network helps show where Muhammad Ashfaq may publish in the future.

Co-authorship network of co-authors of Muhammad Ashfaq

This figure shows the co-authorship network connecting the top 25 collaborators of Muhammad Ashfaq. A scholar is included among the top collaborators of Muhammad Ashfaq based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Muhammad Ashfaq. Muhammad Ashfaq is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Begum, Saira, et al.. (2025). Does green training foster green service innovation? The influence of organizational learning capability and human capital. International Journal of Hospitality Management. 130. 104266–104266. 3 indexed citations

Ashfaq, Muhammad, et al.. (2025). How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness. Journal of Retailing and Consumer Services. 89. 104636–104636.

Ashfaq, Muhammad, et al.. (2025). Exploring customer stickiness during “smart” experiences: a study on AI chatbot affinity in online customer services. Journal of Research in Interactive Marketing. 20(1). 141–160. 3 indexed citations

Shahzad, Khuram, et al.. (2024). Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption. Technological Forecasting and Social Change. 209. 123768–123768. 15 indexed citations

Ashfaq, Muhammad, et al.. (2024). IoT Sensor Networks- Orchestrating Connectivity, Efficiency, and Intelligence Across Diverse Domains. International Journal of Innovative Research in Computer Science & Technology. 12(3). 154–161. 2 indexed citations

Ashfaq, Muhammad, et al.. (2024). Long-term proton pump inhibitors therapy and prevalence of hyperprolactinemia. a cross-sectional study in outpatient gastroenterology clinics. SHILAP Revista de lepidopterología. 74(6). 1067–1073.

Begum, Saira, Muhammad Ashfaq, Kaveh Asiaei, & Khuram Shahzad. (2023). Green intellectual capital and green business strategy: The role of green absorptive capacity. Business Strategy and the Environment. 32(7). 4907–4923. 44 indexed citations

Ali, Muhammad, et al.. (2023). Investor behaviour and investment decisions: Evidence from Pakistan Stock Exchange. Asian Academy of Management Journal. 28(2). 1–28. 3 indexed citations

Shen, Jie, et al.. (2023). Influence by osmosis: Social media green communities and pro-environmental behavior. Computers in Human Behavior. 143. 107706–107706. 25 indexed citations

10.

Noreen, Umara, et al.. (2023). Banking 4.0: Artificial Intelligence (AI) in Banking Industry & Consumer’s Perspective. Sustainability. 15(4). 3682–3682. 51 indexed citations

11.

Ali, Fayaz, Muhammad Zubair Tauni, Muhammad Ashfaq, Qingyu Zhang, & Tanveer Ahsan. (2023). Depressive mood and compulsive social media usage: the mediating roles of contingent self-esteem and social interaction fears. Information Technology and People. 37(3). 1052–1072. 7 indexed citations

12.

Ashfaq, Muhammad, et al.. (2023). Usage intensity of mobile instant messengers for work and employees' anxiety. International Journal of Mobile Communications. 22(3). 278–295. 3 indexed citations

13.

Ashfaq, Muhammad, Anushree Tandon, Qingyu Zhang, Fauzia Jabeen, & Amandeep Dhir. (2022). Doing good for society! How purchasing green technology stimulates consumers toward green behavior: A structural equation modeling–artificial neural network approach. Business Strategy and the Environment. 32(4). 1274–1291. 47 indexed citations

14.

Ahmad, Bilal, Da Liu, Mirza Huzaifa Asif, Muhammad Ashfaq, & Muhammad Irfan. (2022). Ambidextrous Leadership and Service Recovery Performance Under B2B Selling Context: An Examination Through Service Innovation Capability. SAGE Open. 12(2). 23 indexed citations

15.

Tandon, Anushree, et al.. (2022). Social media celebrities and new world order. What drives purchasing behavior among social media followers?. Journal of Retailing and Consumer Services. 68. 103076–103076. 64 indexed citations

16.

Raza, Syed Ali, et al.. (2021). Do Customers Adopt Auto Ijarah Financing? The Case of Pakistan. Asian Academy of Management Journal. 3 indexed citations

17.

Hanif, Muhammad, Syed Nisar Hussain Shah, Akhtar Rasul, et al.. (2020). Enhancement of Oral Bioavailability of Ibandronate Through Gastroretentive Raft Forming Drug Delivery System: In Vitro and In Vivo Evaluation. SHILAP Revista de lepidopterología. 1 indexed citations

18.

Ashfaq, Muhammad, Yun Jiang, Abdul Waheed, Muhammad Shahid Khan, & Muhammad Farrukh. (2019). Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence From China. SAGE Open. 9(2). 103 indexed citations

19.

Ashfaq, Muhammad, Yun Jiang, Abdul Waheed, & Amir Zaib Abbasi. (2018). Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention.. Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT). 2 indexed citations

20.

Ashfaq, Muhammad. (2016). IMPACT OF GLOBAL FINANCIAL CRISES ON GLOBAL FINANCIAL STABILITY AND NEED FOR AN ALTERNATIVE FINANCIAL SYSTEM. University of Zagreb University Computing Centre (SRCE). 10(2). 109–121. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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