Wilson Ozuem

4.1k total citations · 2 hit papers
66 papers, 1.7k citations indexed

About

Wilson Ozuem is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Wilson Ozuem has authored 66 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 42 papers in Sociology and Political Science, 37 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Wilson Ozuem's work include Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Customer Service Quality and Loyalty (21 papers). Wilson Ozuem is often cited by papers focused on Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Customer Service Quality and Loyalty (21 papers). Wilson Ozuem collaborates with scholars based in United Kingdom, Italy and United States. Wilson Ozuem's co-authors include Kerry E. Howell, Muhammad Naeem, Silvia Ranfagni, Geoff Lancaster, Michelle Willis and Philippa Ward and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Sustainability.

In The Last Decade

Wilson Ozuem

65 papers receiving 1.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research

2023 486 citations Muhammad Naeem, Wilson Ozuem et al. International Journal of Qualitative Methods profile →
Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis

2024 69 citations Muhammad Naeem, Wilson Ozuem et al. International Journal of Qualitative Methods profile →

Peers

Countries citing papers authored by Wilson Ozuem

Since Specialization

Citations

This map shows the geographic impact of Wilson Ozuem's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wilson Ozuem with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wilson Ozuem more than expected).

Fields of papers citing papers by Wilson Ozuem

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wilson Ozuem. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wilson Ozuem. The network helps show where Wilson Ozuem may publish in the future.

Co-authorship network of co-authors of Wilson Ozuem

This figure shows the co-authorship network connecting the top 25 collaborators of Wilson Ozuem. A scholar is included among the top collaborators of Wilson Ozuem based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wilson Ozuem. Wilson Ozuem is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

#	Work	Indexed citations
1	User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram 2025 ·Computers in Human Behavior ·Muhammad Naeem, Wilson Ozuem, Silvia Ranfagni, (unknown)	2
2	Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process 2025 ·International Journal of Qualitative Methods ·Wilson Ozuem, Michelle Willis, Silvia Ranfagni, (unknown)	1
3	Understanding Social Motivation in Scan and Go Technology 2025 ·Journal of Computer Information Systems ·Muhammad Naeem, Wilson Ozuem	1
4	Digital Transformation for Fashion and Luxury Brands 2024 ·Insight (University of Cumbria) ·Wilson Ozuem, Silvia Ranfagni, Michelle Willis	2
5	The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps 2024 ·Psychology and Marketing ·Muhammad Naeem, Wilson Ozuem, Kerry E. Howell, Silvia Ranfagni	3
6	Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective 2024 ·Psychology and Marketing ·Wilson Ozuem, Silvia Ranfagni, Michelle Willis, (unknown), Kerry E. Howell	16
7	The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands 2024 ·Qualitative Market Research An International Journal ·Wilson Ozuem, Michelle Willis, Silvia Ranfagni, (unknown), Kerry E. Howell	2
8	How Does Retargeting Work For Different Gen Z Mobile Users? 2023 ·Journal of Advertising Research ·(unknown), Wilson Ozuem	6
9	A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research breakdown → 2023 ·International Journal of Qualitative Methods ·Muhammad Naeem, Wilson Ozuem, Kerry E. Howell, Silvia Ranfagni	486
10	Understanding the accessibility of retail mobile banking during the COVID-19 pandemic 2022 ·International Journal of Retail & Distribution Management ·Muhammad Naeem, Wilson Ozuem, Philippa Ward	26
11	Understanding the process of meanings, materials, and competencies in adoption of mobile banking 2022 ·Electronic Markets ·Muhammad Naeem, Wilson Ozuem, Kerry E. Howell, Silvia Ranfagni	8
12	Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective 2021 ·Psychology and Marketing ·Wilson Ozuem, Michelle Willis, Kerry E. Howell, Geoff Lancaster, (unknown)	36
13	Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews 2021 ·Information Technology and People ·Muhammad Naeem, Wilson Ozuem	47
14	Customers' social interactions and panic buying behavior: Insights from social media practices 2021 ·Journal of Consumer Behaviour ·Muhammad Naeem, Wilson Ozuem	51
15	Exploring the use of social media sites for health professionals' engagement and productivity in public sector hospitals 2021 ·Employee Relations ·Muhammad Naeem, Wilson Ozuem	17
16	Developing UGC social brand engagement model: Insights from diverse consumers 2020 ·Journal of Consumer Behaviour ·Muhammad Naeem, Wilson Ozuem	28
17	Brand switching and consumer identification with brands in the smartphones industry 2019 ·Journal of Consumer Behaviour ·(unknown), Wilson Ozuem, Kerry E. Howell, Geoff Lancaster	27
18	An exploration into the practice of online service failure and recovery strategies in the Balkans 2018 ·Journal of Business Research ·(unknown), Wilson Ozuem, Kerry E. Howell, Geoff Lancaster	65
19	An Exploration of Consumers' Response to Online Service Recovery Initiatives 2017 ·International Journal of Market Research ·Wilson Ozuem, (unknown), Kerry E. Howell, Geoff Lancaster	33
20	Corporate Sustainability and Sustainable Development: Is the Difference Simply Semantics? 2016 ·Research Repository (University of Gloucestershire) ·(unknown), (unknown), Wilson Ozuem	3

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact