Wilson Ozuem

4.1k total citations · 2 hit papers
66 papers, 1.7k citations indexed

About

Wilson Ozuem is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Wilson Ozuem has authored 66 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 42 papers in Sociology and Political Science, 37 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Wilson Ozuem's work include Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Customer Service Quality and Loyalty (21 papers). Wilson Ozuem is often cited by papers focused on Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Customer Service Quality and Loyalty (21 papers). Wilson Ozuem collaborates with scholars based in United Kingdom, Italy and United States. Wilson Ozuem's co-authors include Kerry E. Howell, Muhammad Naeem, Silvia Ranfagni, Geoff Lancaster, Michelle Willis and Philippa Ward and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Sustainability.

In The Last Decade

Wilson Ozuem

65 papers receiving 1.6k citations

Hit Papers

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What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research

2023 486 citations Muhammad Naeem, Wilson Ozuem et al. International Journal of Qualitative Methods profile →
Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis

2024 69 citations Muhammad Naeem, Wilson Ozuem et al. International Journal of Qualitative Methods profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Wilson Ozuem	729	575	350	280	149	66	1.7k
Kerry E. Howell	555 0.8×	401 0.7×	312 0.9×	204 0.7×	157 1.1×	74	1.8k
Yeolib Kim	663 0.9×	339 0.6×	330 0.9×	398 1.4×	102 0.7×	23	1.6k
Francis Chuah	601 0.8×	482 0.8×	429 1.2×	290 1.0×	149 1.0×	31	2.2k
Amit Poddar	638 0.9×	319 0.6×	335 1.0×	283 1.0×	56 0.4×	27	1.6k
Pamela Ellen	667 0.9×	481 0.8×	232 0.7×	430 1.5×	57 0.4×	9	1.8k
Adiyukh Berbekova	635 0.9×	328 0.6×	265 0.8×	155 0.6×	77 0.5×	21	1.4k
Suzan Burton	580 0.8×	633 1.1×	707 2.0×	277 1.0×	64 0.4×	67	1.6k
Michael Lewis	381 0.5×	934 1.6×	458 1.3×	123 0.4×	109 0.7×	37	2.1k
Marcelo Luiz Dias da Silva Gabriel	371 0.5×	404 0.7×	241 0.7×	347 1.2×	80 0.5×	30	1.5k
Kok Wei Khong	1.2k 1.7×	909 1.6×	449 1.3×	652 2.3×	149 1.0×	64	2.3k

Countries citing papers authored by Wilson Ozuem

Since Specialization

Citations

This map shows the geographic impact of Wilson Ozuem's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wilson Ozuem with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wilson Ozuem more than expected).

Fields of papers citing papers by Wilson Ozuem

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wilson Ozuem. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wilson Ozuem. The network helps show where Wilson Ozuem may publish in the future.

Co-authorship network of co-authors of Wilson Ozuem

This figure shows the co-authorship network connecting the top 25 collaborators of Wilson Ozuem. A scholar is included among the top collaborators of Wilson Ozuem based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wilson Ozuem. Wilson Ozuem is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Naeem, Muhammad, et al.. (2025). User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram. Computers in Human Behavior. 168. 108642–108642. 2 indexed citations

Naeem, Muhammad & Wilson Ozuem. (2025). Understanding Social Motivation in Scan and Go Technology. Journal of Computer Information Systems. 1–18. 1 indexed citations

Ozuem, Wilson, et al.. (2025). Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process. International Journal of Qualitative Methods. 24. 1 indexed citations

Ozuem, Wilson, Silvia Ranfagni, & Michelle Willis. (2024). Digital Transformation for Fashion and Luxury Brands. Insight (University of Cumbria). 2 indexed citations

Naeem, Muhammad, Wilson Ozuem, Kerry E. Howell, & Silvia Ranfagni. (2024). The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps. Psychology and Marketing. 41(5). 1060–1081. 3 indexed citations

Ozuem, Wilson, et al.. (2024). Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective. Psychology and Marketing. 41(10). 2253–2273. 16 indexed citations

Ozuem, Wilson, et al.. (2024). The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands. Qualitative Market Research An International Journal. 27(5). 866–891. 2 indexed citations

Naeem, Muhammad, Wilson Ozuem, Kerry E. Howell, & Silvia Ranfagni. (2023). A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research. International Journal of Qualitative Methods. 22. 486 indexed citations breakdown →

Ozuem, Wilson, et al.. (2023). How Does Retargeting Work For Different Gen Z Mobile Users?. Journal of Advertising Research. 63(4). 384–401. 6 indexed citations

10.

Naeem, Muhammad, Wilson Ozuem, & Philippa Ward. (2022). Understanding the accessibility of retail mobile banking during the COVID-19 pandemic. International Journal of Retail & Distribution Management. 50(7). 860–879. 26 indexed citations

11.

Naeem, Muhammad, Wilson Ozuem, Kerry E. Howell, & Silvia Ranfagni. (2022). Understanding the process of meanings, materials, and competencies in adoption of mobile banking. Electronic Markets. 32(4). 2445–2469. 8 indexed citations

12.

Naeem, Muhammad & Wilson Ozuem. (2021). Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews. Information Technology and People. 35(7). 2140–2166. 47 indexed citations

13.

Naeem, Muhammad & Wilson Ozuem. (2021). Customers' social interactions and panic buying behavior: Insights from social media practices. Journal of Consumer Behaviour. 20(5). 1191–1203. 51 indexed citations

14.

Ozuem, Wilson, et al.. (2021). Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective. Psychology and Marketing. 38(5). 794–818. 36 indexed citations

15.

Naeem, Muhammad & Wilson Ozuem. (2020). Developing UGC social brand engagement model: Insights from diverse consumers. Journal of Consumer Behaviour. 20(2). 426–439. 28 indexed citations

16.

Ozuem, Wilson, et al.. (2019). Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour. 18(6). 463–473. 27 indexed citations

17.

Ozuem, Wilson, et al.. (2018). An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research. 94. 420–431. 65 indexed citations

18.

Ozuem, Wilson, et al.. (2017). An Exploration of Consumers' Response to Online Service Recovery Initiatives. International Journal of Market Research. 59(1). 97–115. 33 indexed citations

19.

Ozuem, Wilson, et al.. (2016). Corporate Sustainability and Sustainable Development: Is the Difference Simply Semantics?. Research Repository (University of Gloucestershire). 3 indexed citations

20.

Ozuem, Wilson, et al.. (2015). Leveraging the co-evolution of offline and online video games: an empirical study. Journal of Strategic Marketing. 25(1). 75–97. 12 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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