Roberto Mora Cortez
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 7
- Service and Product Innovation 5
- Consumer Market Behavior and Pricing 3
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- Customer Service Quality and Loyalty 13
- Strategy and Management top 5%
- Innovation and Knowledge Management 5
- International Business and FDI 3
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- Digital Marketing and Social Media 16
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- Entrepreneurship Studies and Influences 3
- Co-authors
- Wesley J. JohnstonPer Vagn FreytagAnn Højbjerg ClarkeDavid I. GillilandPablo CabanelasPedro HidalgoJon Charterina AbandoBenjamin Garner
- Cited by
- MarketingBusiness and International ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Business Research (8 papers)Industrial Marketing Management (10 papers)International Business Review (1 paper)
- Partner nations
- DenmarkUnited StatesChile
In The Last Decade
Roberto Mora Cortez
27 papers receiving 926 citations
Hit Papers
Peers
Comparison fields: 5 of 81
- Marketing 348
- Business and International Management 65
- Organizational Behavior and Human Resource Management 310
- Strategy and Management 312
- Information Systems and Management 137
Countries citing papers authored by Roberto Mora Cortez
This map shows the geographic impact of Roberto Mora Cortez's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roberto Mora Cortez with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roberto Mora Cortez more than expected).
Fields of papers citing papers by Roberto Mora Cortez
This network shows the impact of papers produced by Roberto Mora Cortez. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roberto Mora Cortez. The network helps show where Roberto Mora Cortez may publish in the future.
Co-authorship network
The 15 scholars most cited alongside Roberto Mora Cortez, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2025 | 0 | |
| 3 | 2024 | 2 | |
| 4 | 2024 | 1 | |
| 5 | 2024 | 5 | |
| 6 | 2023 | 11 | |
| 7 | 2023 | 13 | |
| 8 | 2023 | 4 | |
| 9 | 2022 | 24 | |
| 10 | 2022 | 24 | |
| 11 | 2022 | 22 | |
| 12 | 2022 | 7 | |
| 13 | 2021 | 42 | |
| 14 | The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theorybreakdown → | 2020 | 317 |
| 15 | 2019 | 11 | |
| 16 | 2019 | 7 | |
| 17 | 2019 | 41 | |
| 18 | 2018 | 13 | |
| 19 | 2018 | 34 | |
| 20 | 2017 | 28 |
About Roberto Mora Cortez
Roberto Mora Cortez is a scholar working on Marketing, Business and International Management and Organizational Behavior and Human Resource Management, having authored 29 papers that have together received 966 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Service and Product Innovation (5 papers), Innovation and Knowledge Management (5 papers), Entrepreneurship Studies and Influences (3 papers), Consumer Market Behavior and Pricing (3 papers) and International Business and FDI (3 papers). The work is most often cited by research in Marketing (348 citations), Business and International Management (65 citations) and Organizational Behavior and Human Resource Management (310 citations). Roberto Mora Cortez has collaborated with scholars based in Denmark, United States and Chile. Frequent co-authors include Wesley J. Johnston, Per Vagn Freytag, Ann Højbjerg Clarke, David I. Gilliland, Pablo Cabanelas, Pedro Hidalgo, Jon Charterina Abando, Benjamin Garner, Srinath Gopalakrishna and Michael Ehret. Their work appears in journals such as Journal of Business Research, Industrial Marketing Management and International Business Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.