Robert W. Ruekert

8.6k citations
23 papers · 6.6k indexed · 5 hit papers · h-index 18

Robert W. Ruekert

23 papers receiving 5.7k citations

Hit Papers

Signaling Unobservable Product Quality through a Brand Ally6641987202620002013250500750

Peers

Robert W. Ruekert
Comparison fields: 5 of 100
  • Strategy and Management 3.8k
  • Organizational Behavior and Human Resource Management 2.4k
  • Marketing 2.1k
  • Management of Technology and Innovation 911
  • Management Information Systems 918
Replace Liam Fahey with:
Liam Fahey United States
Sundar G. Bharadwaj United States
Nigel F. Piercy United Kingdom
P. Rajan Varadarajan United States
Louis W. Stern United States
Orville C. Walker United States
Ravi S. Achrol United States
Bülent Mengüç Canada
Vasudevan Ramanujam United States
Henry J. Coleman United States
Robert W. Ruekert relative to Liam Fahey United States Liam Fahey's profile →
Citations per field
00.5×1.5×
Liam Fahey · 1×
Citations per year

Countries citing papers authored by Robert W. Ruekert

Since Specialization
Citations

This map shows the geographic impact of Robert W. Ruekert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert W. Ruekert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert W. Ruekert more than expected).

Fields of papers citing papers by Robert W. Ruekert

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert W. Ruekert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert W. Ruekert. The network helps show where Robert W. Ruekert may publish in the future.

Co-authorship network

The 13 scholars most cited alongside Robert W. Ruekert, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Robert W. Ruekert Line = papers co-authored together Robert W. Ruekert links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 2002253
2 1999220
3
Management control of product development projects
19984
4
Brand alliances as infromation about unobservable product quality
19972
5
The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper
19952
6 1995291
7
Organizing for Effective New Product Development: The Moderating Role of Product Innovativenessbreakdown →
1995689
8 1994264
9 1994202
10
Developing a market orientation: An organizational strategy perspectivebreakdown →
1992887
11
Shared marketing programs and the performance of different business strategies
19917
12 1987295
13
Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Frameworkbreakdown →
1987624
14
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidencebreakdown →
1987763
15 1987197
16 1987289
17 1985383
18 1985165
19 1984113
20 1984245

About Robert W. Ruekert

Robert W. Ruekert is a scholar working on Organizational Behavior and Human Resource Management, Strategy and Management and Business and International Management, having authored 23 papers that have together received 6.6k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (9 papers), Innovation and Knowledge Management (7 papers), Business Strategy and Innovation (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Management and Organizational Studies (2 papers), Technology Adoption and User Behaviour (2 papers), Digital Marketing and Social Media (2 papers) and Management and Marketing Education (2 papers). The work is most often cited by research in Strategy and Management (3.8k citations), Organizational Behavior and Human Resource Management (2.4k citations) and Marketing (2.1k citations). Robert W. Ruekert has collaborated with scholars based in United States and Australia. Frequent co-authors include Orville C. Walker, Eric M. Olson, Akshay R. Rao, Lu Qu, Kenneth J. Roering, Gilbert A. Churchill, Allan D. Shocker, Rajendra K. Srivastava, Joseph M. Bonner and Lu Qu. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Strategic Management Journal and Journal of International Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026