Robert W. Ruekert

8.6k total citations · 5 hit papers
23 papers, 6.6k citations indexed

About

Robert W. Ruekert is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Robert W. Ruekert has authored 23 papers receiving a total of 6.6k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Strategy and Management, 9 papers in Organizational Behavior and Human Resource Management and 3 papers in Marketing. Recurrent topics in Robert W. Ruekert's work include Customer Service Quality and Loyalty (9 papers), Innovation and Knowledge Management (7 papers) and Business Strategy and Innovation (4 papers). Robert W. Ruekert is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Innovation and Knowledge Management (7 papers) and Business Strategy and Innovation (4 papers). Robert W. Ruekert collaborates with scholars based in United States and Australia. Robert W. Ruekert's co-authors include Orville C. Walker, Eric M. Olson, Akshay R. Rao, Lu Qu, Kenneth J. Roering, Gilbert A. Churchill, Rajendra K. Srivastava, Allan D. Shocker, Joseph M. Bonner and Lu Qu and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.

In The Last Decade

Robert W. Ruekert

23 papers receiving 5.7k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Developing a market orientation: An organizational strategy perspective

1992 887 citations Robert W. Ruekert International Journal of Research in Marketing profile →
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

1987 763 citations Robert W. Ruekert, Orville C. Walker Journal of Marketing profile →
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

1995 689 citations Eric M. Olson, Orville C. Walker et al. Journal of Marketing profile →
Signaling Unobservable Product Quality through a Brand Ally

1999 664 citations Akshay R. Rao, Lu Qu et al. Journal of Marketing Research profile →
Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework

1987 624 citations Orville C. Walker, Robert W. Ruekert Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Robert W. Ruekert United States	18	3.8k	2.4k	2.1k	1.2k	918	23	6.6k
Liam Fahey United States	29	4.7k 1.2×	2.6k 1.1×	2.0k 1.0×	1.1k 0.9×	1.1k 1.2×	65	8.5k
Bülent Mengüç Canada	41	4.1k 1.1×	2.6k 1.1×	2.0k 1.0×	1.1k 0.9×	851 0.9×	75	7.2k
Nigel F. Piercy United Kingdom	47	3.5k 0.9×	3.2k 1.3×	1.7k 0.8×	880 0.7×	1.1k 1.2×	171	6.5k
Sundar G. Bharadwaj United States	32	3.7k 1.0×	2.2k 0.9×	2.5k 1.2×	1.1k 0.9×	1.1k 1.2×	57	7.1k
James M. Sinkula United States	17	4.7k 1.2×	2.1k 0.9×	1.2k 0.6×	605 0.5×	662 0.7×	22	6.8k
Ravi S. Achrol United States	20	4.0k 1.1×	4.0k 1.7×	2.4k 1.2×	1.5k 1.3×	1.9k 2.0×	26	7.5k
Douglas W. Vorhies United States	18	3.4k 0.9×	1.6k 0.7×	1.3k 0.6×	889 0.7×	605 0.7×	28	5.3k
Louis W. Stern United States	37	4.7k 1.2×	4.1k 1.7×	2.4k 1.2×	1.6k 1.3×	2.2k 2.4×	82	9.0k
Orville C. Walker United States	36	4.5k 1.2×	5.0k 2.1×	2.2k 1.1×	1.5k 1.3×	1.7k 1.8×	68	10.2k
Tasadduq A. Shervani United States	16	2.2k 0.6×	2.3k 0.9×	1.8k 0.9×	784 0.7×	699 0.8×	19	5.0k

Countries citing papers authored by Robert W. Ruekert

Since Specialization

Citations

This map shows the geographic impact of Robert W. Ruekert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert W. Ruekert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert W. Ruekert more than expected).

Fields of papers citing papers by Robert W. Ruekert

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert W. Ruekert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert W. Ruekert. The network helps show where Robert W. Ruekert may publish in the future.

Co-authorship network of co-authors of Robert W. Ruekert

This figure shows the co-authorship network connecting the top 25 collaborators of Robert W. Ruekert. A scholar is included among the top collaborators of Robert W. Ruekert based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert W. Ruekert. Robert W. Ruekert is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Bonner, Joseph M., Robert W. Ruekert, & Orville C. Walker. (2002). Upper management control of new product development projects and project performance. Journal of Product Innovation Management. 19(3). 233–245. 253 indexed citations

2.

Rao, Akshay R., Lu Qu, & Robert W. Ruekert. (1999). Signaling Unobservable Product Quality through a Brand Ally. Journal of Marketing Research. 36(2). 258–268. 664 indexed citations breakdown →

3.

Rao, Akshay R., Lu Qu, & Robert W. Ruekert. (1999). Signaling Unobservable Product Quality through a Brand Ally. Journal of Marketing Research. 36(2). 258–258. 220 indexed citations

4.

Bonner, Joseph M., Robert W. Ruekert, & Orville C. Walker. (1998). Management control of product development projects. Medical Entomology and Zoology. 4 indexed citations

5.

Rao, Akshay R., Lu Qu, & Robert W. Ruekert. (1997). Brand alliances as infromation about unobservable product quality. Marketing Science Institute eBooks. 2 indexed citations

6.

Ruekert, Robert W., Orville C. Walker, & John Mullins. (1995). The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper. Marketing Science Institute eBooks. 2 indexed citations

7.

Olson, Eric M., Orville C. Walker, & Robert W. Ruekert. (1995). Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness. Journal of Marketing. 59(1). 48–62. 291 indexed citations

8.

Shocker, Allan D., Rajendra K. Srivastava, & Robert W. Ruekert. (1994). Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue. Journal of Marketing Research. 31(2). 149–149. 202 indexed citations

9.

Shocker, Allan D., Rajendra K. Srivastava, & Robert W. Ruekert. (1994). Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue. Journal of Marketing Research. 31(2). 149–158. 264 indexed citations

10.

Ruekert, Robert W.. (1992). Developing a market orientation: An organizational strategy perspective. International Journal of Research in Marketing. 9(3). 225–245. 887 indexed citations breakdown →

11.

Ruekert, Robert W. & Orville C. Walker. (1991). Shared marketing programs and the performance of different business strategies. Marketing Science Institute eBooks. 7 indexed citations

12.

Ruekert, Robert W. & Orville C. Walker. (1987). Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence. Journal of Marketing. 51(1). 1–19. 295 indexed citations

13.

Walker, Orville C. & Robert W. Ruekert. (1987). Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework. Journal of Marketing. 51(3). 15–33. 624 indexed citations breakdown →

14.

Ruekert, Robert W. & Orville C. Walker. (1987). Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence. Journal of Marketing. 51(1). 1–1. 763 indexed citations breakdown →

15.

Walker, Orville C. & Robert W. Ruekert. (1987). Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework. Journal of Marketing. 51(3). 15–15. 289 indexed citations

16.

Ruekert, Robert W. & Orville C. Walker. (1987). Interactions between marketing and R&D departments in implementing different business strategies. Strategic Management Journal. 8(3). 233–248. 197 indexed citations

17.

Ruekert, Robert W., Orville C. Walker, & Kenneth J. Roering. (1985). The Organization of Marketing Activities: A Contingency Theory of Structure and Performance. Journal of Marketing. 49(1). 13–25. 383 indexed citations

18.

Ruekert, Robert W., Orville C. Walker, & Kenneth J. Roering. (1985). The Organization of Marketing Activities: A Contingency Theory of Structure and Performance. Journal of Marketing. 49(1). 13–13. 165 indexed citations

19.

Ruekert, Robert W. & Gilbert A. Churchill. (1984). Reliability and Validity of Alternative Measures of Channel Member Satisfaction. Journal of Marketing Research. 21(2). 226–233. 245 indexed citations

20.

Ruekert, Robert W. & Gilbert A. Churchill. (1984). Reliability and Validity of Alternative Measures of Channel Member Satisfaction. Journal of Marketing Research. 21(2). 226–226. 113 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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