R.K. Srivastava
- Marketing top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 10%
- Gender Studies
- Strategy and Management
- Co-authors
- Michael J. DorschManish Pratap SinghK. VikramAdesh KumarVijay Kumar MishraSunil P. TrivediPankaj Kumar TripathiAnand Singh
- Topics
- Consumer Behavior in Brand Consumption and Identification (22 papers)Digital Marketing and Social Media (14 papers)Media, Gender, and Advertising (7 papers)
- Journals
- Journal of Strategic MarketingMarketing Intelligence & PlanningJournal of Marketing Communications
- Partner nations
- IndiaUnited States
In The Last Decade
R.K. Srivastava
30 papers receiving 243 citations
Peers
Comparison fields: 5 of 59
- Marketing 204
- Sociology and Political Science 130
- Organizational Behavior and Human Resource Management 59
- Gender Studies 38
- Strategy and Management 34
Countries citing papers authored by R.K. Srivastava
This map shows the geographic impact of R.K. Srivastava's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by R.K. Srivastava with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites R.K. Srivastava more than expected).
Fields of papers citing papers by R.K. Srivastava
This network shows the impact of papers produced by R.K. Srivastava. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by R.K. Srivastava. The network helps show where R.K. Srivastava may publish in the future.
Co-authorship network of co-authors of R.K. Srivastava
This figure shows the co-authorship network connecting the top 25 collaborators of R.K. Srivastava. A scholar is included among the top collaborators of R.K. Srivastava based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with R.K. Srivastava. R.K. Srivastava is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 0 | |
| 3 | 0 | |
| 4 | 10 | |
| 5 | 4 | |
| 6 | 12 | |
| 7 | 11 | |
| 8 | 6 | |
| 9 | 4 | |
| 10 | 6 | |
| 11 | 20 | |
| 12 | 2 | |
| 13 | 6 | |
| 14 | 10 | |
| 15 | Brand Placement Strategy in a Film Song and its Impact on Brand’s Image | 1 |
| 16 | 39 | |
| 17 | 22 | |
| 18 | 1 | |
| 19 | 2 | |
| 20 | Determination of Brand Loyalty Factors Age Group-18-24 | 3 |
About R.K. Srivastava
R.K. Srivastava is a scholar working on Marketing, Gender Studies and Business and International Management, having authored 35 papers that have together received 270 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (14 papers) and Media, Gender, and Advertising (7 papers). The work is most often cited by research in Marketing (204 citations), Organizational Behavior and Human Resource Management (59 citations) and Gender Studies (38 citations). R.K. Srivastava has collaborated with scholars based in India and United States. Frequent co-authors include Michael J. Dorsch, Manish Pratap Singh, K. Vikram, Adesh Kumar, Vijay Kumar Mishra, Sunil P. Trivedi, Pankaj Kumar Tripathi, Anand Singh, Ranjan K. Singh and Arun Ratn. Their work appears in journals such as Journal of Strategic Marketing, Marketing Intelligence & Planning and Journal of Marketing Communications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.