Rune Bjerke

402 total citations
19 papers, 243 citations indexed

About

Rune Bjerke is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Social Psychology. According to data from OpenAlex, Rune Bjerke has authored 19 papers receiving a total of 243 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 5 papers in Social Psychology. Recurrent topics in Rune Bjerke's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Cultural Differences and Values (4 papers). Rune Bjerke is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Cultural Differences and Values (4 papers). Rune Bjerke collaborates with scholars based in Norway, Canada and United States. Rune Bjerke's co-authors include Nicholas Ind, Donatella Paoli, Pradeep Gopalakrishna, Dennis Sandler and Håvard Hansen and has published in prestigious journals such as SHILAP Revista de lepidopterología, International Journal of Environmental Research and Public Health and Psychology and Marketing.

In The Last Decade

Rune Bjerke

17 papers receiving 224 citations

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Rune Bjerke 139 113 84 49 39 19 243
Gilles Marion 158 1.1× 77 0.7× 61 0.7× 44 0.9× 18 0.5× 25 277
Sven Mikolon 155 1.1× 144 1.3× 153 1.8× 30 0.6× 58 1.5× 10 312
Allen D. Schaefer 228 1.6× 127 1.1× 80 1.0× 29 0.6× 49 1.3× 23 319
Robert S. Heiser 185 1.3× 148 1.3× 60 0.7× 23 0.5× 41 1.1× 18 306
Hieu P. Nguyen 269 1.9× 225 2.0× 175 2.1× 28 0.6× 49 1.3× 9 394
Laura Ries 97 0.7× 102 0.9× 42 0.5× 45 0.9× 17 0.4× 11 222
Simon Brach 224 1.6× 168 1.5× 136 1.6× 70 1.4× 34 0.9× 9 371
Yossi Gavish 234 1.7× 168 1.5× 49 0.6× 18 0.4× 49 1.3× 15 335
Carmen‐Maria Albrecht 250 1.8× 164 1.5× 100 1.2× 30 0.6× 35 0.9× 17 314
Markus Wohlfeil 190 1.4× 167 1.5× 75 0.9× 26 0.5× 27 0.7× 20 288

Countries citing papers authored by Rune Bjerke

Since Specialization
Citations

This map shows the geographic impact of Rune Bjerke's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rune Bjerke with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rune Bjerke more than expected).

Fields of papers citing papers by Rune Bjerke

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rune Bjerke. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rune Bjerke. The network helps show where Rune Bjerke may publish in the future.

Co-authorship network of co-authors of Rune Bjerke

This figure shows the co-authorship network connecting the top 25 collaborators of Rune Bjerke. A scholar is included among the top collaborators of Rune Bjerke based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rune Bjerke. Rune Bjerke is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
3.
Bjerke, Rune, et al.. (2021). Toward a co-Creation framework for developing a green sports event brand: the case of the 2018 Zürich E Prix. Journal of Sport & Tourism. 25(2). 129–154. 8 indexed citations
4.
Bjerke, Rune, et al.. (2020). Sponsorship-based health care programs and their impact on employees’ motivation for physical activity. European Sport Management Quarterly. 21(2). 194–217. 3 indexed citations
5.
Bjerke, Rune. (2020). Towards a HR Framework for Developing a Health-Promoting Performance Culture at Work: A Norwegian Health Care Management Case Study. International Journal of Environmental Research and Public Health. 17(24). 9164–9164.
7.
Bjerke, Rune, et al.. (2019). Looking forward: anticipation enhances service experiences. Journal of Services Marketing. 33(2). 148–159. 13 indexed citations
8.
Bjerke, Rune & Nicholas Ind. (2015). The influence of aesthetic investments on employees. EuroMed Journal of Business. 10(2). 214–233. 7 indexed citations
9.
Bjerke, Rune, et al.. (2013). The Before and After: Audience Perceptions of Brand Dimensions of Cultural Products. Journal of Euromarketing. 22(1). 24–35. 1 indexed citations
10.
Bjerke, Rune & Håvard Hansen. (2012). Extrinsic Cues and the Evaluation of Political Candidates. Journal of Promotion Management. 18(4). 458–473. 1 indexed citations
11.
Bjerke, Rune, et al.. (2009). Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton. Journal of Promotion Management. 15(3). 382–399. 9 indexed citations
12.
Ind, Nicholas & Rune Bjerke. (2007). The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity. Journal of Brand Management. 15(2). 135–145. 43 indexed citations
13.
Ind, Nicholas & Rune Bjerke. (2007). Branding Governance: A Participatory Approach to the Brand Building Process. 58 indexed citations
14.
Bjerke, Rune, Nicholas Ind, & Donatella Paoli. (2007). The impact of aesthetics on employee satisfaction and motivation. EuroMed Journal of Business. 2(1). 57–73. 24 indexed citations
15.
Bjerke, Rune, et al.. (2006). The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising. Journal of Advertising Research. 46(3). 263–273. 15 indexed citations
16.
Bjerke, Rune, et al.. (2006). How well do advertising images of health and beauty travel across cultures? A self-concept perspective. Psychology and Marketing. 23(10). 865–884. 30 indexed citations
17.
Bjerke, Rune, et al.. (2006). Differences in Value Orientations of Coca Cola Drinkers and House Cola Drinkers: A Cross-National Investigation. Journal of Euromarketing. 15(4). 7–33. 5 indexed citations
18.
Bjerke, Rune, Pradeep Gopalakrishna, & Dennis Sandler. (2005). A Cross-National Comparison of Scandinavian Value Orientations. Journal of Promotion Management. 12(1). 35–56. 10 indexed citations
19.
Bjerke, Rune, et al.. (2001). Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types, and Products. Journal of Promotion Management. 7(1-2). 117–140. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026