Marketing Intelligence & Planning

1.8k papers and 55.7k indexed citations

About

The 1.8k papers published in Marketing Intelligence & Planning in the last decades have received a total of 55.7k indexed citations. Papers published in Marketing Intelligence & Planning usually cover Marketing (959 papers), Organizational Behavior and Human Resource Management (647 papers) and Sociology and Political Science (608 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (581 papers), Customer Service Quality and Loyalty (547 papers) and Digital Marketing and Social Media (452 papers). The most active scholars publishing in Marketing Intelligence & Planning are David Carson, Kaman Lee, Richard Teare, Nelson Oly Ndubisi, Audrey Gilmore, Ian Phau, S. Tamer Çavuşgil, Arpita Khare, Barbara R. Lewis and James R. Stock.

In The Last Decade

Marketing Intelligence & Planning

1.7k papers receiving 47.4k citations

Peers

Marketing Intelligence & Planning
Comparison fields: 5 of 206
  • Marketing 28.2k
  • Sociology and Political Science 21.0k
  • Organizational Behavior and Human Resource Management 17.2k
  • Strategy and Management 12.6k
  • Information Systems and Management 9.4k
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Journal of Marketing Management United Kingdom View profile →
Citations per field, relative to Marketing Intelligence & Planning
Marketing Intelligence & Planning · 1×
Citations per year, relative to Marketing Intelligence & Planning
Marketing Intelligence & Planning · 1×

Countries where authors publish in Marketing Intelligence & Planning

Since Specialization
Citations

This map shows the geographic impact of research published in Marketing Intelligence & Planning. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Marketing Intelligence & Planning with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Intelligence & Planning more than expected).

Fields of papers published in Marketing Intelligence & Planning

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Marketing Intelligence & Planning. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Marketing Intelligence & Planning.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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