Rico Piehler

1.3k total citations
24 papers, 578 citations indexed

About

Rico Piehler is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rico Piehler has authored 24 papers receiving a total of 578 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 12 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rico Piehler's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (7 papers). Rico Piehler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (7 papers). Rico Piehler collaborates with scholars based in Germany, Australia and United States. Rico Piehler's co-authors include Christoph Burmann, Ceridwyn King, Lina Xiong, Michael Schade, Debra Grace, Andreas Müller, Mark Brown, Frank Alpert, Kristina Klein and Tilo Halaszovich and has published in prestigious journals such as International Journal of Hospitality Management, European Journal of Marketing and Journal of Product & Brand Management.

In The Last Decade

Rico Piehler

23 papers receiving 537 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rico Piehler Germany 13 345 324 302 131 67 24 578
Dean Wilkie Australia 10 405 1.2× 347 1.1× 144 0.5× 60 0.5× 79 1.2× 28 554
James L. Brock United States 8 380 1.1× 269 0.8× 144 0.5× 145 1.1× 122 1.8× 11 550
Sarah Alhouti United States 8 271 0.8× 191 0.6× 116 0.4× 207 1.6× 66 1.0× 13 452
Anja Iseke Germany 8 136 0.4× 171 0.5× 193 0.6× 55 0.4× 46 0.7× 18 390
Brian J. Baldus United States 4 301 0.9× 440 1.4× 187 0.6× 49 0.4× 184 2.7× 6 542
Hauke Wetzel Germany 8 236 0.7× 195 0.6× 173 0.6× 142 1.1× 82 1.2× 16 432
Ahmad Aljarah Cyprus 16 451 1.3× 478 1.5× 224 0.7× 130 1.0× 197 2.9× 28 724
Aypar Uslu Türkiye 9 177 0.5× 150 0.5× 148 0.5× 58 0.4× 66 1.0× 26 373
Percy Marquina Feldman Peru 10 202 0.6× 95 0.3× 133 0.4× 242 1.8× 56 0.8× 24 460
Lien Le Monkhouse United Kingdom 8 194 0.6× 170 0.5× 85 0.3× 97 0.7× 26 0.4× 8 389

Countries citing papers authored by Rico Piehler

Since Specialization
Citations

This map shows the geographic impact of Rico Piehler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rico Piehler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rico Piehler more than expected).

Fields of papers citing papers by Rico Piehler

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rico Piehler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rico Piehler. The network helps show where Rico Piehler may publish in the future.

Co-authorship network of co-authors of Rico Piehler

This figure shows the co-authorship network connecting the top 25 collaborators of Rico Piehler. A scholar is included among the top collaborators of Rico Piehler based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rico Piehler. Rico Piehler is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Burmann, Christoph, Tilo Halaszovich, Michael Schade, Kristina Klein, & Rico Piehler. (2024). Identitätsbasierte Markenführung.
2.
Piehler, Rico, et al.. (2024). Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective. Journal of Product & Brand Management. 34(4). 450–467. 1 indexed citations
3.
Burmann, Christoph, N. D. Riley, Tilo Halaszovich, et al.. (2023). Identity-Based Brand Management. 2 indexed citations
4.
Piehler, Rico, et al.. (2021). Traditional or ‘instafamous’ celebrity? Role of origin of fame in social media influencer marketing. Journal of Strategic Marketing. 30(4). 408–420. 35 indexed citations
5.
Alpert, Frank, et al.. (2021). Branding’s academic–practitioner gap: managers’ views. Journal of Product & Brand Management. 31(2). 218–237. 12 indexed citations
6.
Burmann, Christoph, Tilo Halaszovich, Michael Schade, Kristina Klein, & Rico Piehler. (2021). Identitätsbasierte Markenführung. 1 indexed citations
7.
Piehler, Rico, et al.. (2021). The role of leadership and communication in internal city branding. Journal of Product & Brand Management. 30(6). 854–865. 17 indexed citations
8.
Piehler, Rico, et al.. (2019). Reacting to negative online customer reviews. Journal of Service Theory and Practice. 29(4). 401–414. 22 indexed citations
9.
Piehler, Rico, et al.. (2019). Antecedents and consequences of consumers’ online brand-related activities (COBRAs) on SNS brand pages. 2 indexed citations
10.
Piehler, Rico, et al.. (2019). Consumers’ online brand-related activities (COBRAs) on SNS brand pages. European Journal of Marketing. 53(9). 1833–1853. 50 indexed citations
11.
Piehler, Rico, Debra Grace, & Christoph Burmann. (2018). Internal brand management: introduction to the special issue and directions for future research. Journal of Brand Management. 25(3). 197–201. 36 indexed citations
12.
Piehler, Rico, Michael Schade, & Christoph Burmann. (2018). Employees as a second audience: the effect of external communication on internal brand management outcomes. Journal of Brand Management. 26(4). 445–460. 33 indexed citations
13.
Schade, Michael, Rico Piehler, Andreas Müller, & Christoph Burmann. (2018). How cities can attract highly skilled workers as residents: the impact of city brand benefits. Journal of Product & Brand Management. 27(7). 847–857. 13 indexed citations
14.
15.
Burmann, Christoph & Rico Piehler. (2017). Internal brand management: employees as a target group for brand management. 173–202. 2 indexed citations
16.
Schade, Michael, et al.. (2016). Location-based advertising: privacy concerns no big deal. RePEc: Research Papers in Economics. 33(6). 56–61. 1 indexed citations
17.
Piehler, Rico, Ceridwyn King, Christoph Burmann, & Lina Xiong. (2016). The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour. European Journal of Marketing. 50(9/10). 1575–1601. 107 indexed citations
18.
Piehler, Rico, et al.. (2015). Internal Branding — Relevance, Management and Challenges. Marketing Review St Gallen. 32(1). 52–61. 26 indexed citations
19.
Xiong, Lina, Ceridwyn King, & Rico Piehler. (2013). “That's not my job”: Exploring the employee perspective in the development of brand ambassadors. International Journal of Hospitality Management. 35. 348–359. 109 indexed citations
20.
Piehler, Rico. (2011). Interne Markenführung. Gabler eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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