Brian J. Baldus

702 total citations · 1 hit paper
6 papers, 542 citations indexed

About

Brian J. Baldus is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Brian J. Baldus has authored 6 papers receiving a total of 542 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Communication. Recurrent topics in Brian J. Baldus's work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Knowledge Management and Sharing (2 papers). Brian J. Baldus is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Knowledge Management and Sharing (2 papers). Brian J. Baldus collaborates with scholars based in United States. Brian J. Baldus's co-authors include Roger J. Calantone, Clay M. Voorhees, Richard A. Spreng, Keith Richards and Douglas E. Hughes and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Purchasing and Supply Management.

In The Last Decade

Brian J. Baldus

6 papers receiving 519 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Online brand community engagement: Scale development and validation

2014 455 citations Brian J. Baldus, Clay M. Voorhees et al. Journal of Business Research profile →

Peers

Brian J. Baldus

SPS

MARKE

OBHRM

ISM

COMMU

Sung Wook Shim South Korea

Todd J. Bacile United States

Melissa Clark United States

Patricia Chew Singapore

Ina Garnefeld Germany

Uttam Chakraborty India

Bettina Lis Germany

Zhengzhi Guan China

Zalfa Laili Hamzah Malaysia

Reham Shawky Ebrahim Egypt

Sung Wook Shim South Korea

Brian J. Baldus

262 ×0.6

SPS

238 ×0.8

MARKE

132 ×0.7

OBHRM

178 ×1.0

ISM

81 ×1.6

COMMU

Citations per year, relative to Brian J. Baldus Brian J. Baldus (= 1×) peers Sung Wook Shim

Countries citing papers authored by Brian J. Baldus

Since Specialization

Citations

This map shows the geographic impact of Brian J. Baldus's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brian J. Baldus with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brian J. Baldus more than expected).

Fields of papers citing papers by Brian J. Baldus

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brian J. Baldus. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brian J. Baldus. The network helps show where Brian J. Baldus may publish in the future.

Co-authorship network of co-authors of Brian J. Baldus

This figure shows the co-authorship network connecting the top 25 collaborators of Brian J. Baldus. A scholar is included among the top collaborators of Brian J. Baldus based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brian J. Baldus. Brian J. Baldus is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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6 of 6 papers shown

1.

Baldus, Brian J., et al.. (2019). U.S. chief procurement officers’ perspectives on public procurement. Journal of Purchasing and Supply Management. 26(1). 100538–100538. 18 indexed citations

2.

Hughes, Douglas E., Keith Richards, Roger J. Calantone, Brian J. Baldus, & Richard A. Spreng. (2019). Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation. Journal of Retailing. 95(2). 130–143. 53 indexed citations

3.

Baldus, Brian J.. (2018). Leveraging Online Communities to Support the Brand and Develop the Community. Journal of Internet Commerce. 17(2). 115–144. 11 indexed citations

4.

Baldus, Brian J.. (2015). Insight Generation with Marketing Research Online Communities (MROCs). Journal of Internet Commerce. 14(4). 476–491. 3 indexed citations

5.

Baldus, Brian J., Clay M. Voorhees, & Roger J. Calantone. (2014). Online brand community engagement: Scale development and validation. Journal of Business Research. 68(5). 978–985. 455 indexed citations breakdown →

6.

Baldus, Brian J.. (2013). Engagement in online brand communities and marketing research online communities (MROCs). Michigan State University Libraries. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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