Brian J. Baldus
- Sociology and Political Science top 5%
- Marketing top 2%
- Organizational Behavior and Human Resource Management top 5%
- Information Systems and Management top 2%
- Communication top 10%
- Topics
- Digital Marketing and Social Media (3 papers)Consumer Behavior in Brand Consumption and Identification (3 papers)Knowledge Management and Sharing (2 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Business ResearchJournal of RetailingJournal of Purchasing and Supply Management
- Partner nations
- United States
In The Last Decade
Brian J. Baldus
6 papers receiving 519 citations
Hit Papers
Peers
Comparison fields: 5 of 48
- Sociology and Political Science 440
- Marketing 301
- Organizational Behavior and Human Resource Management 187
- Information Systems and Management 184
- Communication 50
Countries citing papers authored by Brian J. Baldus
This map shows the geographic impact of Brian J. Baldus's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brian J. Baldus with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brian J. Baldus more than expected).
Fields of papers citing papers by Brian J. Baldus
This network shows the impact of papers produced by Brian J. Baldus. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brian J. Baldus. The network helps show where Brian J. Baldus may publish in the future.
Co-authorship network of co-authors of Brian J. Baldus
This figure shows the co-authorship network connecting the top 25 collaborators of Brian J. Baldus. A scholar is included among the top collaborators of Brian J. Baldus based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brian J. Baldus. Brian J. Baldus is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 18 | |
| 2 | 53 | |
| 3 | 11 | |
| 4 | 3 | |
| 5 | Online brand community engagement: Scale development and validationbreakdown → | 455 |
| 6 | 2 |
About Brian J. Baldus
Brian J. Baldus is a scholar working on Marketing, Communication and Management Information Systems, having authored 6 papers that have together received 542 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Knowledge Management and Sharing (2 papers). The work is most often cited by research in Marketing (301 citations), Information Systems and Management (184 citations) and Organizational Behavior and Human Resource Management (187 citations). Brian J. Baldus has collaborated with scholars based in United States. Frequent co-authors include Roger J. Calantone, Clay M. Voorhees, Richard A. Spreng, Keith Richards and Douglas E. Hughes. Their work appears in journals such as Journal of Business Research, Journal of Retailing and Journal of Purchasing and Supply Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.