Michael Schade

1.1k total citations
25 papers, 411 citations indexed

About

Michael Schade is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Michael Schade has authored 25 papers receiving a total of 411 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Strategy and Management. Recurrent topics in Michael Schade's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Linguistic research and analysis (3 papers). Michael Schade is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Linguistic research and analysis (3 papers). Michael Schade collaborates with scholars based in Germany, Australia and Austria. Michael Schade's co-authors include Christoph Burmann, Rico Piehler, Sabrina Hegner, Andreas Mueller, Tilo Halaszovich, Andreas Müller, N. D. Riley, Risto Kõiva, Sven Wachsmuth and Helge Ritter and has published in prestigious journals such as Journal of Business Research, Sustainability and European Journal of Marketing.

In The Last Decade

Michael Schade

21 papers receiving 387 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Michael Schade Germany	11	274	238	99	54	37	25	411
Todd J. Bacile United States	9	273 1.0×	203 0.9×	127 1.3×	89 1.6×	19 0.5×	13	407
Heeju Chae South Korea	10	286 1.0×	422 1.8×	121 1.2×	106 2.0×	23 0.6×	25	555
La Toya Quamina United Kingdom	7	192 0.7×	139 0.6×	65 0.7×	35 0.6×	23 0.6×	9	291
Daniela Langaro Portugal	9	285 1.0×	249 1.0×	58 0.6×	114 2.1×	20 0.5×	16	473
Tim Böttger Switzerland	5	191 0.7×	229 1.0×	73 0.7×	63 1.2×	10 0.3×	8	345
Mark J. Pelletier United States	7	239 0.9×	166 0.7×	138 1.4×	64 1.2×	13 0.4×	12	351
Ramzan Sama India	6	286 1.0×	203 0.9×	49 0.5×	79 1.5×	23 0.6×	11	362
Bambang Sukma Wijaya Indonesia	6	194 0.7×	180 0.8×	49 0.5×	49 0.9×	13 0.4×	58	357
Lingjing Zhan Hong Kong	4	319 1.2×	353 1.5×	110 1.1×	90 1.7×	18 0.5×	5	503

Countries citing papers authored by Michael Schade

Since Specialization

Citations

This map shows the geographic impact of Michael Schade's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Schade with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Schade more than expected).

Fields of papers citing papers by Michael Schade

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael Schade. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Schade. The network helps show where Michael Schade may publish in the future.

Co-authorship network of co-authors of Michael Schade

This figure shows the co-authorship network connecting the top 25 collaborators of Michael Schade. A scholar is included among the top collaborators of Michael Schade based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael Schade. Michael Schade is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Doherty, David, Michael Schade, & Dana Garbarski. (2025). Descriptive representation and attitudes about local government: An experimental test using real-world stimuli. Research & Politics. 12(2). 1 indexed citations

Burmann, Christoph, et al.. (2025). Sustainability preferences of luxury consumers: Is all that glitters green?. Future Business Journal. 11(1).

Schade, Michael, et al.. (2024). Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens. Psychology and Marketing. 42(4). 955–969. 1 indexed citations

Burmann, Christoph, Tilo Halaszovich, Michael Schade, Kristina Klein, & Rico Piehler. (2024). Identitätsbasierte Markenführung.

Burmann, Christoph, N. D. Riley, Tilo Halaszovich, et al.. (2023). Identity-Based Brand Management. 2 indexed citations

Schade, Michael, et al.. (2023). Should Brands Talk about Environmental Sustainability Aspects That “Really Hurt”? Exploring the Consequences of Disclosing Highly Relevant Negative CSR Information. Sustainability. 15(22). 15909–15909.

Piehler, Rico, et al.. (2021). Traditional or ‘instafamous’ celebrity? Role of origin of fame in social media influencer marketing. Journal of Strategic Marketing. 30(4). 408–420. 35 indexed citations

Burmann, Christoph, Tilo Halaszovich, Michael Schade, Kristina Klein, & Rico Piehler. (2021). Identitätsbasierte Markenführung. 1 indexed citations

Piehler, Rico, et al.. (2019). Reacting to negative online customer reviews. Journal of Service Theory and Practice. 29(4). 401–414. 22 indexed citations

10.

Piehler, Rico, et al.. (2019). Antecedents and consequences of consumers’ online brand-related activities (COBRAs) on SNS brand pages. 2 indexed citations

11.

Piehler, Rico, et al.. (2019). Consumers’ online brand-related activities (COBRAs) on SNS brand pages. European Journal of Marketing. 53(9). 1833–1853. 50 indexed citations

12.

Piehler, Rico, Michael Schade, & Christoph Burmann. (2018). Employees as a second audience: the effect of external communication on internal brand management outcomes. Journal of Brand Management. 26(4). 445–460. 33 indexed citations

13.

Schade, Michael, Rico Piehler, Andreas Müller, & Christoph Burmann. (2018). How cities can attract highly skilled workers as residents: the impact of city brand benefits. Journal of Product & Brand Management. 27(7). 847–857. 13 indexed citations

14.

Kõiva, Risto, et al.. (2017). “KogniChef”: A Cognitive Cooking Assistant. KI - Künstliche Intelligenz. 31(3). 273–281. 19 indexed citations

15.

Burmann, Christoph, N. D. Riley, Tilo Halaszovich, & Michael Schade. (2017). Identity-Based Brand Management. DIAL (Catholic University of Leuven). 11 indexed citations

16.

Schade, Michael, et al.. (2016). Location-based advertising: privacy concerns no big deal. RePEc: Research Papers in Economics. 33(6). 56–61. 1 indexed citations

17.

Burmann, Christoph, et al.. (2015). Identitätsbasierte Markenführung. 2 indexed citations

18.

Burmann, Christoph, et al.. (2013). Augen auf bei der Sponsorenwahl. Marketing Review St Gallen. 30(1). 36–45. 1 indexed citations

19.

Mueller, Andreas & Michael Schade. (2012). Symbols and place identity. Journal of Place Management and Development. 5(1). 81–92. 46 indexed citations

20.

Scheele, Fedde, et al.. (2004). Toetsing in de opleiding tot gynaecoloog. Tijdschrift voor Medisch Onderwijs. 23(1). 40–50.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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