Raimar Richers
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
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- Business and Management Studies 9
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- Social and Economic Solidarity 3
- Co-authors
- James M. Hulbert (3 shared papers)
- Journals
- Journal of Marketing (2 papers)Revista de Administração de Empresas (14 papers)Long Range Planning (1 paper)Medical Entomology and Zoology (1 paper)LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (3 papers)
- Partner nations
- BrazilUnited StatesVenezuela
In The Last Decade
Raimar Richers
15 papers receiving 263 citations
Peers
Comparison fields: 5 of 63
- Marketing 133
- Organizational Behavior and Human Resource Management 89
- Tourism, Leisure and Hospitality Management 12
- Management of Technology and Innovation 45
- Strategy and Management 91
Countries citing papers authored by Raimar Richers
This map shows the geographic impact of Raimar Richers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Raimar Richers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Raimar Richers more than expected).
Fields of papers citing papers by Raimar Richers
This network shows the impact of papers produced by Raimar Richers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Raimar Richers. The network helps show where Raimar Richers may publish in the future.
Co-authors
The 1 scholars most cited alongside Raimar Richers, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Basic marketing, a managerial approach | 1961 | 206 |
| 2 | 1980 | 28 | |
| 3 | 1980 | 21 | |
| 4 | 1994 | 8 | |
| 5 | Segmentação : opções estratégicas para o mercado brasileiro | 1991 | 5 |
| 6 | 1984 | 4 | |
| 7 | 1975 | 4 | |
| 8 | 1994 | 3 | |
| 9 | 1963 | 3 | |
| 10 | 1980 | 3 | |
| 11 | 1970 | 3 | |
| 12 | 1980 | 2 | |
| 13 | 1986 | 1 | |
| 14 | O futuro do marketing e o marketing do futuro | 1986 | 1 |
| 15 | 1993 | 1 | |
| 16 | 1968 | 1 | |
| 17 | 1962 | 1 | |
| 18 | 1975 | 1 | |
| 19 | 1971 | 1 | |
| 20 | Rumos da América Latina : desenvolvimento econômico e mudança social | 1975 | 1 |
About Raimar Richers
Raimar Richers is a scholar working on Information Systems and Management, Sociology and Political Science, General Health Professions, Clinical Psychology and Public Health, Environmental and Occupational Health, having authored 23 papers that have together received 298 indexed citations. Recurring topics across this work include Business and Management Studies (9 papers), Social and Economic Solidarity (3 papers), Demographic Trends and Gender Preferences (1 paper), Psychology and Mental Health (1 paper), Youth, Drugs, and Violence (1 paper), Reproductive Health and Contraception (1 paper), Brazilian Legal Issues (1 paper) and Male Reproductive Health Studies (1 paper). The work is most often cited by research in Marketing (133 citations), Organizational Behavior and Human Resource Management (89 citations), Tourism, Leisure and Hospitality Management (12 citations), Management of Technology and Innovation (45 citations) and Strategy and Management (91 citations). Raimar Richers has collaborated with scholars based in Brazil, United States and Venezuela. Frequent co-authors include James M. Hulbert. Their work appears in journals such as Journal of Marketing, Revista de Administração de Empresas, Long Range Planning, Medical Entomology and Zoology and LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.